Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization

Rhea-AI Summary

Marin Software (NASDAQ: MRIN) announces a new integration with Yahoo, enhancing campaign management for advertisers via the MarinOne Platform. This integration allows brands to include Yahoo DSP campaigns, facilitating improved measurement and optimization of omnichannel marketing efforts. Advertisers gain access to premium inventory from top publishers and various ad formats, enhancing audience reach across devices. CEO Chris Lien emphasized the commitment to providing advanced advertising solutions and fostering innovation through collaboration with Yahoo.

Positive

• New integration with Yahoo for enhanced campaign management.
• Access to Yahoo's premium inventory and programmatic advertising tools.
• Improvement in measurement and optimization for advertisers.

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• None.

SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever.

Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium inventory across the industry’s top publishers, ad exchanges and SSPs - including the Yahoo SSP. This comprehensive access allows brands to understand and reach their audiences across multiple dimensions on every device. Advertisers can choose from various formats including video, mobile, desktop, connectedTV, digital out-of-home, and cutting-edge immersive experiences.

“We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before,” said Chris Lien, CEO of Marin Software. “Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programs in a single platform, and give them a competitive edge in today’s digital marketplace. Working closely with Yahoo we will be able to jointly develop even more innovative products that deliver on this goal.”

Through the Yahoo DSP integration, MarinOne Platform users gain access to Yahoo’s industry-leading suite of performance-driving programmatic tools, enhanced transparency and optimization, and direct connection to premium inventory sources.

To learn more about MarinOne and Yahoo, visit http:/www.marinsoftware.com/yahoo-dsp.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230131006176/en/

Media Contact: press@marinsoftware.com

Source: Marin Software

FAQ

What is the new integration announced by Marin Software?

Marin Software announced a new integration with Yahoo to enhance campaign buying and optimization via the MarinOne Platform.

How does the Yahoo DSP integration benefit Marin Software users?

Users gain access to Yahoo's programmatic advertising tools, allowing for better measurement, optimization, and access to premium inventory.

What formats can advertisers use with the Yahoo DSP?

Advertisers can choose from various formats including video, mobile, desktop, connected TV, and digital out-of-home.

Who is the CEO of Marin Software?

The CEO of Marin Software is Chris Lien.

What is the stock symbol for Marin Software?

The stock symbol for Marin Software is MRIN.