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 Marqeta To Power Virtual Google Pay Balance Card

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Marqeta announces its modern card issuing platform will power the new virtual Google Pay balance card, enhancing user experience by allowing spending directly from their Google Pay balance. Previously, users could only transfer funds or use them for person-to-person payments. Marqeta's CEO highlighted the innovation in commerce this partnership represents. As contactless payments increase due to COVID-19, this development positions Marqeta to meet growing demand for seamless mobile wallet integration, with the platform enabled in 36 countries worldwide.

Positive
  • Introduces a virtual Google Pay balance card, expanding user spending options directly from their balance.
  • Marqeta is positioned well in the growing contactless payment market, reflecting an innovative partnership with Google.
Negative
  • None.

Marqeta, the global modern card issuing platform, announced today that its modern card issuing platform will power the new virtual Google Pay balance card.

The new virtual Google Pay balance card, powered by Marqeta, allows users to easily spend their Google Pay balance through a virtual card tokenized into a mobile wallet and used at accepting merchants. Previously, Google Pay balance users could use their balance for person-to-person payments, purchases on eligible Google-owned properties (e.g., the Play Store or YouTube), or they could transfer their funds to their bank account. Now with the new virtual card, Google Pay users can make purchases directly from their Google Pay balance.

“The power of modern card issuing is being able to embed a card into an app like Google Pay and create completely new vectors of commerce that change how consumers relate to their money,” said Jason Gardner, founder and CEO of Marqeta. “Marqeta’s modern card issuing platform is designed to be able to help the world’s most innovative companies execute game changing products at scale, and it’s hard to find a company that embodies this more than Google. We’re honored to be working with Google Pay.”

Contactless payments and mobile wallet use has surged during COVID-19 shutdowns as people have shifted away from paying with cash or physical debit cards. Marqeta was one of the first companies to bring technology to market allowing companies to instantly provision a tokenized card into a mobile wallet, allowing cardholders to instantly begin spending, without having to manually enter card numbers.

“We are always looking for ways to make Google Pay more helpful to our users,” said Tarun Bhatnagar, VP, Payments Americas, Google Pay. “By working with Marqeta, we are able to give our users another way to spend the funds in their Google Pay balance, making it even easier to pay for everyday items.”

About Marqeta

Marqeta’s modern card issuing platform empowers its customers to create customized and innovative payment cards. Marqeta’s platform, powered by open APIs, gives its customers the ability to build more configurable and flexible payment experiences, accelerating product development and democratizing access to card issuing technology. Its modern architecture provides instant access to highly scalable, cloud-based payment infrastructure that enables customers to launch and manage their own card programs, issue cards and authorize and settle transactions. Marqeta is headquartered in Oakland, California and is enabled in 36 countries globally. For more information, visit www.marqeta.com, Twitter and LinkedIn.

FAQ

What is the new feature introduced by Marqeta and Google Pay?

Marqeta has introduced a virtual Google Pay balance card that allows users to spend directly from their Google Pay balance.

How does the new Google Pay balance card work?

The card is tokenized into a mobile wallet, enabling users to make purchases at accepting merchants directly from their Google Pay balance.

What impact does the virtual card have on Google Pay users?

It provides users with more flexibility in spending their Google Pay balance beyond transfers and person-to-person payments.

What is Marqeta's role in the Google Pay balance card?

Marqeta's modern card issuing platform powers the new virtual Google Pay balance card.

In which countries is Marqeta's platform enabled?

Marqeta's platform is enabled in 36 countries globally.

Marqeta, Inc.

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