Marqeta Announces Marqeta Flex, An Industry-Leading, Buy Now, Pay Later Solution That Can Be Embedded Into Payment Apps
Marqeta (MQ) has unveiled Marqeta Flex, a new Buy Now, Pay Later (BNPL) solution that integrates BNPL options directly into payment apps and wallets. The solution is being developed in partnership with Klarna, Affirm, and payments platform Branch. Marqeta Flex aims to revolutionize BNPL by offering personalized payment options at the moment of need within existing payment flows. Branch plans to integrate the solution into its payments app for W-2 and 1099 workers. The solution benefits consumers with guided BNPL options, payment providers with expanded distribution, and card issuers with multiple BNPL offerings through a single integration.
Marqeta (MQ) ha presentato Marqeta Flex, una nuova soluzione di Acquista Ora, Paga Dopo (BNPL) che integra le opzioni BNPL direttamente nelle app di pagamento e nei portafogli digitali. La soluzione è stata sviluppata in collaborazione con Klarna, Affirm e la piattaforma di pagamenti Branch. Marqeta Flex mira a rivoluzionare il BNPL offrendo opzioni di pagamento personalizzate nel momento del bisogno all'interno dei flussi di pagamento esistenti. Branch prevede di integrare la soluzione nella sua app di pagamenti per i lavoratori W-2 e 1099. La soluzione offre vantaggi ai consumatori con opzioni BNPL guidate, ai fornitori di pagamenti con una distribuzione ampliata e agli emittenti di carte con molteplici offerte BNPL tramite un'unica integrazione.
Marqeta (MQ) ha presentado Marqeta Flex, una nueva solución de Compra Ahora, Paga Después (BNPL) que integra opciones BNPL directamente en aplicaciones de pago y billeteras digitales. La solución se está desarrollando en asociación con Klarna, Affirm y la plataforma de pagos Branch. Marqeta Flex busca revolucionar el BNPL ofreciendo opciones de pago personalizadas en el momento de necesidad dentro de los flujos de pago existentes. Branch planea integrar la solución en su aplicación de pagos para trabajadores W-2 y 1099. La solución beneficia a los consumidores con opciones BNPL guiadas, a los proveedores de pagos con una distribución ampliada y a los emisores de tarjetas con múltiples ofertas de BNPL a través de una única integración.
Marqeta (MQ)는 결제 앱과 지갑에 BNPL 옵션을 직접 통합하는 새로운 '지금 구매, 나중에 결제' (BNPL) 솔루션인 Marqeta Flex를 발표했습니다. 이 솔루션은 Klarna, Affirm 및 결제 플랫폼 Branch와 협력하여 개발되고 있습니다. Marqeta Flex는 기존 결제 흐름 내에서 필요할 때 개인화된 결제 옵션을 제공하여 BNPL을 혁신하는 것을 목표로 하고 있습니다. Branch는 W-2 및 1099 근로자를 위한 결제 앱에 이 솔루션을 통합할 계획입니다. 이 솔루션은 소비자에게는 안내된 BNPL 옵션을 제공하고, 결제 제공업체에게는 배급을 확장하며, 카드 발급사에게는 단일 통합을 통해 여러 BNPL 상품을 제공합니다.
Marqeta (MQ) a présenté Marqeta Flex, une nouvelle solution de Paiement Maintenant, Paiement Plus Tard (BNPL) qui intègre des options BNPL directement dans les applications de paiement et les portefeuilles numériques. La solution est développée en partenariat avec Klarna, Affirm et la plateforme de paiement Branch. Marqeta Flex vise à révolutionner le BNPL en offrant des options de paiement personnalisées au moment de besoin au sein des flux de paiement existants. Branch prévoit d'intégrer cette solution dans son application de paiement pour les travailleurs W-2 et 1099. Cette solution bénéficie aux consommateurs avec des options BNPL guidées, aux fournisseurs de paiements avec une distribution élargie et aux émetteurs de cartes avec plusieurs offres BNPL à travers une seule intégration.
Marqeta (MQ) hat Marqeta Flex vorgestellt, eine neue 'Jetzt kaufen, später bezahlen' (BNPL) Lösung, die BNPL-Optionen direkt in Zahlungs-Apps und Wallets integriert. Die Lösung wird in Partnerschaft mit Klarna, Affirm und der Zahlungsplattform Branch entwickelt. Marqeta Flex verfolgt das Ziel, BNPL zu revolutionieren, indem personalisierte Zahlungsoptionen im Moment des Bedarfs innerhalb bestehender Zahlungsflüsse angeboten werden. Branch plant, die Lösung in seiner Zahlungs-App für W-2- und 1099-Arbeiter zu integrieren. Die Lösung kommt Verbrauchern mit geführten BNPL-Optionen zugute, Zahlungsanbietern mit erweiterter Distribution und Kartenherausgebern mit mehreren BNPL-Angeboten über eine einzige Integration.
- Partnership with major BNPL providers Klarna and Affirm expands market reach
- Integration with Branch's payment platform provides access to W-2 and 1099 worker market
- Single integration system simplifies implementation for card issuers and digital wallets
- Solution expected to drive higher transaction volumes through expanded BNPL distribution
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Insights
The launch of Marqeta Flex represents a significant strategic expansion in the BNPL market, partnering with industry leaders Klarna and Affirm. This move positions Marqeta to capture a larger share of the growing BNPL market by acting as an infrastructure provider rather than a direct competitor. The platform's integration capabilities could drive substantial transaction volume growth and recurring revenue through processing fees.
The partnership with Branch for W-2 and 1099 workers opens up a largely untapped market segment, potentially creating a new revenue stream in the gig economy sector. By embedding BNPL options directly into payment flows, Marqeta is reducing friction in the lending process, which historically leads to higher conversion rates and transaction volumes.
This solution addresses a key market gap by aggregating multiple BNPL providers, creating a potential network effect that could strengthen Marqeta's competitive moat in the payments infrastructure space. The scalability of this platform model could lead to improved operating leverage as more partners join the ecosystem.
Marqeta Flex is being developed with payments platform Branch and payment providers Klarna and Affirm, enabling real time and customized BNPL options for consumers.
Marqeta Flex is being developed with leading payment providers Klarna and Affirm and payments platform Branch. Branch, a key innovation partner, plans to integrate the solution into its payments app for W-2 and 1099 workers, enabling their end users to easily access BNPL loan options catered to their individual needs.
“Marqeta Flex is about building upon the transformational impact that Buy Now, Pay Later has had over the last decade, and helping consumers access these options intuitively from inside an even greater range of payment experiences,” said Simon Khalaf, Marqeta's Chief Executive Officer. “We are excited to partner with industry-leading BNPL players Klarna and Affirm in the space to give consumers more choice in how they pay for every transaction they want to make.”
Marqeta has already partnered to support the exponential growth of BNPL solutions, bringing pay over time options to millions of consumers globally. Marqeta Flex is poised to bring even further syndication to the BNPL space. The solution expands the distribution of BNPL while personalizing the experience for shoppers, providing them with access to their favorite BNPL options when they need them. Supporting some of the largest BNPL solutions and card issuers today, Marqeta is uniquely positioned to recognize the opportunity for expanded BNPL distribution and how it allows for enhanced payment capabilities and greater consumer choice.
The intended benefits of Marqeta Flex for consumers, payment providers and issuers include:
- Consumers: With Marqeta Flex, consumers will be guided to the BNPL options that can meet their needs. They get access to personalized BNPL options inside of the payment apps they use most often.
- Payment Providers: Marqeta Flex expands BNPL distribution, allowing payment providers that offer pay over time options to benefit from even greater access to consumers and higher transaction volumes.
- Card issuers and digital wallets: Marqeta Flex is a powerful solution for digital wallets and card issuers, allowing them to drive payment volume by incorporating multiple BNPL offerings into the transaction experience that can be customized to user preferences. With a single integration with Marqeta Flex, they’ll have access to a variety of global BNPL providers, increasing the speed at which they can build and launch card solutions that offer flexible payment methods, including custom and user-friendly BNPL loan options.
“We’re thrilled to be building this with Marqeta and innovating how BNPL can be applied,” said Ahmed Siddiqui, Chief Payments Officer at Branch. “We look forward to giving the workers we serve even greater payment access and choice.”
Marqeta Flex is intended to be fast and simple for consumers. When launched, the user will choose the Pay Later option within their payment app and be provided with personalized BNPL payment plan options.
For more information about Marqeta Flex, please click here.
About Marqeta (NASDAQ: MQ)
Marqeta makes it possible for companies to build and embed financial services into their branded experience—and unlock new ways to grow their business and delight users. The Marqeta platform puts businesses in control of building financial solutions, enabling them to turn real-time data into personalized, optimized solutions for everything from consumer loyalty to capital efficiency. With compliance and security built-in, Marqeta’s platform has been proven at scale, processing more than
About Branch
Branch is the leading workforce payments platform that helps businesses deliver fast, flexible options for workers to get paid. Whether it’s sending earnings to employees or contractors, companies choose Branch because they know that faster payments can help them strengthen worker loyalty, save time and money, and drive business growth. Earners that sign up with Branch can receive quick access to earnings, rewards, and personal finance tools to help them manage their cash flow between pay cycles. Branch partners with the nation’s leading companies in hospitality, healthcare, gig platforms & marketplaces, and staffing services. Branch has been honored with a Webby Award—Best Financial Services, FinTech Breakthrough Award, Gartner Eye on Innovation: Financial Services, and Great Place to Work Certification. To learn more about Branch, visit https://www.branchapp.com and follow us on Twitter/X and LinkedIn.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements expressed or implied in this press release include, but are not limited to, quotations and statements relating to changing consumer preferences; increasing consumer adoption of certain digital payment methods, products, and solutions; which payment, banking, and financial services products and solutions may succeed; technological and market trends; Marqeta’s business; Marqeta’s products and services; and statements made by Marqeta’s senior leadership. Actual results may differ materially from the expectations contained in these statements due to risks and uncertainties, including, but not limited to, the following: any factors creating issues with changes in domestic and international business, market, financial, political and legal conditions; and those risks and uncertainties included in the “Risk Factors” disclosed in Marqeta's Annual Report on Form 10-K, as may be updated from time to time in Marqeta’s periodic filings with the SEC, available at www.sec.gov and Marqeta’s website at http://investors.marqeta.com. The forward-looking statements in this press release are based on information available to Marqeta as of the date hereof. Marqeta disclaims any obligation to update any forward-looking statements, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028294384/en/
James Robinson
press@marqeta.com
Source: Marqeta
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