Amount and Marqeta Announce First Virtual Card and Loan Origination Partnership to Help Banks Accelerate Buy Now Pay Later
On October 26, 2021, Amount and Marqeta introduced a groundbreaking partnership aimed at facilitating banks' entry into the Buy Now, Pay Later (BNPL) market. This collaboration addresses digital tool gaps, enabling banks to launch BNPL offerings and virtual cards in a matter of months. With the BNPL market projected to see a 274% surge by 2026, this initiative positions banks to capture significant untapped revenue. The fully integrated solutions promise to enhance customer acquisition, loyalty, and overall revenue streams for financial institutions aiming to compete in the evolving digital landscape.
- Partnership with Marqeta allows banks to enter the BNPL market swiftly.
- Projected 274% growth in the BNPL market by 2026 presents significant revenue potential.
- Amount's platform integrates seamlessly with existing bank infrastructure.
- Service expected to enhance customer loyalty and acquisition.
- None.
CHICAGO, Oct. 26, 2021 /PRNewswire/ -- Amount, a leading technology provider for financial institutions, and global modern card issuing platform Marqeta (NASDAQ: MQ) announced today the first virtual card and loan origination partnership to help banks rapidly enter the buy now, pay later (BNPL) space. The partnership alleviates the digital tools gap that prevents many banks from entering the BNPL space, allowing them to go to market in months with a BNPL offering and virtual card that drives revenue, captures market share and increases loyalty online and in-stores.
Money spent through the BNPL market is expected to nearly quadruple — a
"With escalating consumer expectations for simple, digital experiences at every step, banks must compete or continue to lose market share to digital challengers who offer a more flexible way for their customers to pay," said Adam Hughes, CEO of Amount. "We continue to develop and expand our platform to give banks the agility and tools they need to create high-value interactions at the point-of-sale. As a leader in modern payments and innovation, Marqeta shares our vision and is the ideal partner to bring best-in-class solutions to banks."
By extension, banks that can offer merchants intuitive and simple BNPL and virtual card solutions also provide a proven revenue stream that sparks consumer purchase behavior. Data shows that while roughly 70 percent of e-commerce shopping carts are abandoned, options such as BNPL not only narrow that gap but also increase average order value. Further adding to the BNPL boom, research shows that 60 percent of consumers say they are likely to use POS financing over the next six to 12 months.
Amount has deep experience working with the complexities of big banks and its platform is the market's first and only battle-tested enterprise solution built specifically to help banks compete in the BNPL space. Its modular approach to BNPL is configurable, easy to deploy and seamlessly integrates with legacy platforms, giving banks the flexibility to roll out BNPL with split play or installment payments across a variety of channels, payment vehicles and integration methods.
"This partnership creates a pathway for banks to become more agile and meet customer demand for more flexible ways to pay, including BNPL," said Darren Mowry, Chief Revenue Officer at Marqeta. "We're proud to partner with Amount and bring our scalable, modern platform to a new set of banks that are taking advantage of digital tools to expand their offerings and help them compete in today's rapidly-evolving payments landscape."
About Amount
Amount empowers financial institutions to create and enhance digital customer experiences with a full suite of end-to-end omnichannel retail banking and point-of-sale solutions. Developed by lending industry experts, Amount's fully integrated and flexible platform is underpinned by enterprise bank-grade infrastructure and compliance, enabling banks to securely power new and differentiated offerings within months — not years. With Amount, banks can optimize performance across product categories while tapping into various service offerings including customer acquisition, funnel and performance assessments, and risk analytics. Amount clients include financial institutions collectively managing nearly
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404.655.2273
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