MTN DEW® Fans, Revvv Your Engines - MTN DEW SPARK™ Launches Exclusively At Speedway
MTN DEW has unveiled a new beverage, MTN DEW® SPARK™, featuring a raspberry lemonade flavor. This drink is available exclusively at over 2,500 Speedway locations across the U.S. for a limited time. The launch coincides with Speedway's Year of DEW® initiative, including contests where fans can win prizes like custom gear and free cases of the new drink. The promotion aims to drive purchases and engage DEW fans, emphasizing the brand's commitment to innovation and customer interaction.
- Exclusive launch of MTN DEW SPARK at more than 2,500 Speedway locations expands market reach.
- Engagement through 'Year of DEW®' contests increases customer interaction and brand loyalty.
- MTN DEW SPARK offers a unique flavor profile, potentially attracting new consumers.
- None.
PURCHASE, N.Y., Aug. 4, 2020 /PRNewswire/ -- MTN DEW is bringing a bold, new beverage to fans who are looking to spark their day into high gear with an exciting new flavor – MTN DEW® SPARK™. This unique, pink colored DEW with a blast of raspberry lemonade flavor will be available exclusively at more than 2,500 Speedway locations in the North and South regions of the U.S. for a limited-time – so race to get yours now.
"MTN DEW is putting its fans in the driver's seat with this exclusive partnership with Speedway," said Umi Patel, CMO, PepsiCo North Division. "We know that DEW Nation is always looking for fun, new flavors that can exhilarate their taste buds – especially as we enter the last few weeks of summer. That's why we're excited to bring the spark to a Speedway near you."
The MTN DEW SPARK launch is one exciting part of a yearlong platform at Speedway called "Year of DEW®" – created to drive purchase of DEW products at Speedway, giving fans a chance to win exclusive product releases, epic promotions and massive DEW surprises all year long. With the launch of MTN DEW SPARK, the brand is kicking these promotions into high gear with a new "Revvv Up Your DEW Den" contest. From now until September 27, consumers can enter to win weekly grand prizes of custom MTN DEW SPARK gear – including a double ring neon wall clock or 80-quart rolling cooler. And, even if you don't live near a Speedway, fans can enter to win by visiting www.yearofdew.com. Daily winners will also be selected to receive their very own free case of 20oz MTN DEW SPARK – bringing an exhilarating, racing-themed experience right to their home.
"We're very pleased to 'Do the Dew' in a big way this year at Speedway, and the exclusive launch of MTN DEW SPARK at our stores allows us to continue the great engagement with our customers who 'Do the Dew' as well," said Tim Griffith, Speedway's President. "We are thrilled to partner with MTN DEW to build on our outstanding, wide selection of products offered, and to continue delivering a safe, convenient, and personal shopping experience for our loyal customers."
To participate in the Year of DEW sweepstakes or to try MTN DEW SPARK, DEW Nation can celebrate in the fast lane by visiting their local Speedway stores or heading to www.yearofdew.com, including official contest rules and eligibility. To find MTN DEW SPARK at your participating Speedway location, visit www.mountaindew.com/store-locator/.
Thirsty for more? Join the conversation by following twitter.com/mountaindew.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT®, MTN DEW® Label Series and new MTN DEW® ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
About Speedway, LLC
Speedway is the nation's second largest company-owned and -operated convenience store chain with nearly 3,900 retail convenience stores across the United States. Headquartered in Enon, Ohio, Speedway is a subsidiary of Marathon Petroleum Corporation (NYSE: MPC). For more information, visit www.speedway.com
Media Contacts:
Jillian Galasso
jillian.galasso@pepsico.com
Simona Meynekhdrun
smeynekhdrun@golin.com
Marna Berlekamp, Marathon Petroleum Corporation
meberlekamp@marathonpetroleum.com
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SOURCE PepsiCo
FAQ
What is MTN DEW SPARK?
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