What Women Want: Accuracy is Critical to Future Wearable Use

Rhea-AI Summary

Movano Health's recent survey of 1,000 U.S. women highlights the importance of data accuracy in wearable health devices. With plans for FDA clearance of its Evie Ring, Movano aims to enhance consumer trust in health data. The survey revealed that 65% of participants prioritize FDA approval for wellness metrics, emphasizing the need for reliable data to communicate with healthcare providers. While many women are interested in wearables for health management, accuracy remains a key concern. Movano seeks to position itself in the market by providing highly accurate health insights to address these needs.

Positive

• Plans for FDA clearance of the Evie Ring could boost market credibility.
• Survey indicates strong interest in wearables for health management among women.
• 65% of women prioritize FDA approval, supporting the company's strategic focus.

Negative

• Concerns about accuracy could hinder the adoption of wearable devices.

Movano Health's survey of 1,000 U.S. women reveals that accuracy of data is a critical feature for those considering a wearable to help them manage health. The company is eyeing an FDA clearance submission for its Evie Ring to give consumers a higher level of trust in their health data.

PLEASANTON, Calif., March 7, 2023 /PRNewswire/ -- Movano Health (Nasdaq: MOVE), a purpose-driven healthcare solutions company at the intersection of medical and consumer devices, announces the results of their study of opportunities within the wearables market. The results speak clearly to accuracy being a major factor for women considering a wearable device.

Asked to evaluate nearly 15 "product performance" features, 65% of women indicated that FDA approval of wellness metrics is a high priority. Receiving FDA clearance on wearables ensures that the health data consumers receive from the device (such as heart rate and SpO₂) are accurate and reliable enough to be used in conversation with their healthcare team to help monitor overall health. 

Most women surveyed expressed they are interested in purchasing a wearable to focus on their overall health, but when asked what their hesitations were, the most common issue was related to accuracy. Until consistent accuracy is achieved, wearables will continue to be used with a focus on fitness performance rather than a true measure of overall health and wellness.

"The results of the study validated for us that FDA clearance is a necessary next step in the evolution of wearables and the management of overall health. We're hearing a consistent requirement from women that wearables be comfortable and monitor their vitals accurately, and that's best achieved with an FDA cleared, medical device," said John Mastrototaro, CEO of Movano Health. 

Additionally, when women were asked which lifestyle attitudes and goals most resonated with them, most women said they are looking to understand their body (85%) and improve their health (75%). In fact, participating in the next physical challenge (38%) or fitness trend (22%) fell to the bottom of the list. This supports Movano Health's mission to differentiate itself by pairing highly accurate data and in-depth health insights to give women a more cohesive view of their overall health and wellbeing.

The interviews included 1,000 women between the ages of 30-75, who were either current or prospective users of wearables and/or digital wellness tracking devices. The women participated in the survey in two phases. Phase one was conducted using a quantitative methodology consisting of a 20-minute online survey. Phase two was a three- day online discussion panel with a focused group using a qualitative methodology to develop a deeper understanding of their needs and how wearables play a role in their daily lives.

For more information on Movano Health, visit www.movanohealth.com.

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SOURCE Movano

FAQ

What does the Movano Health survey reveal about women's preferences for wearables?

The survey shows that accuracy is critical for women considering wearable devices, with 65% prioritizing FDA approval for wellness metrics.

What is the significance of FDA clearance for Movano's Evie Ring?

FDA clearance is essential as it ensures the accuracy and reliability of health data provided by the device, increasing consumer trust.

When was the survey by Movano Health conducted?

The survey was conducted and reported on March 7, 2023.

What age group was targeted in the Movano Health survey?

The survey included women between the ages of 30 and 75.

What percentage of women in the survey expressed interest in understanding their health better?

85% of women indicated they want to understand their body and improve their health.