Mosaic North America Names Bill Haveron Group Shopper Marketing Director
Mosaic North America appoints Bill Haveron as Group Director for its shopper marketing practice. With over 25 years of experience in CPG marketing and sales, Haveron will lead the U.S. shopper marketing team, focusing on omni-channel experiences and business development. His past clients include major brands such as Mondelez, Kraft-Heinz, and Nestle. Haveron expressed enthusiasm about joining Mosaic, emphasizing the importance of a strategic partnership with Acosta for delivering shopper-centric solutions. Mosaic aims to enhance its integrated marketing capabilities with this addition.
- Appointment of Bill Haveron as Group Director enhances leadership in shopper marketing.
- Haveron's extensive experience with Fortune 500 clients adds credibility to Mosaic's offerings.
- Focus on omni-channel experiences aligns with industry trends, potentially increasing client attraction.
- None.
CHICAGO, Aug. 18, 2020 /PRNewswire/ -- Mosaic, a North American integrated marketing agency, announces the addition of Bill Haveron to its shopper marketing practice as a Group Director.
Haveron will be the day-to-day leader for the agency's U.S. shopper marketing team in planning and development of omni-channel experiences. Additionally, he will play a key role in U.S. shopper marketing business development and integrate the practice with Mosaic's other U.S. offerings.
"As we continue to grow our shopper marketing practice, we are adding talent that will support our evolution to a fully integrated omni-experience agency. An industry veteran with a passion for commerce, measurement and retail, Bill was the perfect choice to be our team lead and my day-to-day business partner; we are ecstatic to have him join Mosaic. His understanding of the ever-changing shopper landscape will be essential as we continue to grow and elevate our offering," says Lee Esmond, Senior Vice President – U.S. Shopper, Experiential and Retail Marketing at Mosaic North America.
A strategic marketing professional with more than 25 years of CPG marketing and sales experience, Haveron has worked with Fortune 500 clients across a variety of industries and channels. His past clients include Mondelez, Kraft-Heinz, Nestle, ConAgra, General Mills and McCormick. Prior to launching his shopper marketing career, Bill spent his early years working in retail sales in the Northeast with Nestle's Frozen division as well as Acosta, Mosaic North America's parent company.
"I'm thrilled to be joining Lee and the Mosaic Shopper team to support the great work already coming out of the agency and ensure that other clients have a chance to work with a multi-talented and passionate group of people who care as much about growing their business as they do," says Haveron. "I am also excited to partner with Acosta, as the industry leader in sales and marketing with expertise in retail management and intelligence to bring strategic, shopper-centric solutions to our clients. This role is an ideal combination of my career experience that started with Nestle Frozen & Refrigerated, continued with Acosta and has culminated in my passionate support for the discipline of shopper marketing over the last 18 years."
Based in Chicago, Bill holds a Bachelor of Science in Business Management and Food Marketing from Cornell University, and has led and contributed to numerous award-winning shopper campaigns throughout his career.
About Mosaic North America
Mosaic is an integrated marketing agency that builds brands in dimension to make the world a better experience. Mosaic creates, designs and executes strategically-led experiences that make brands more visible and more valuable in culture, in-store and online. For more information, visit www.mosaic.com.
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SOURCE Mosaic North America
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