Mondee Unveils Striking New Brand Identity as the Company Leverages AI to Elevate and Empower the Travel Journey

Rhea-AI Summary

Mondee Holdings Inc. announces a transformative rebranding to connect with travelers and travel planners on a deeper level. They have unveiled a new brand identity and website that reflects their adventurous spirit and investment in technological innovations. They have also introduced a revolutionary AI-trip planning tool called Abhi. The rebranding project was a collaboration with creative partner Interbrand and includes a top-to-bottom revamp of branding, logo, colors, voice, and messaging.

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• Mondee Holdings Inc. undergoes a transformative rebranding to connect with travelers and travel planners on a deeper level. The new brand identity and website reflect their adventurous spirit and investment in technological innovations.

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• None.

New Brand Embodies How Mondee is Setting the New Standard for Meaningful Experiences

AUSTIN, Texas--(BUSINESS WIRE)-- Mondee Holdings Inc. (Nasdaq: MOND), the high-growth, travel technology company and marketplace with a portfolio of global platforms in the leisure and corporate travel sectors, announces a transformative rebranding as the company moves to connect with travelers and travel planners on a deeper, more authentic level. It’s a new look and new era for Mondee that reflects the company’s adventurous spirit and significant investment in technological innovations to offer unparalleled travel experiences.

Mondee is unveiling a striking new brand identity and website to that reflects the company’s adventurous spirit and significant investment in technological innovations to offer unparalleled travel experiences. The visual identity was inspired by a sense of possibility and Mondee’s drive to go beyond the ordinary. Warm colors, a playful typeface, and a dynamic and emotive photography style amplify the wonder of travel. A bespoke graphic inspired by travel paths illuminates the options that Mondee provides for its customers. The new Mondee brand voice is clear, spirited, and engaging, ensuring that customers feel they have a partner that anticipates their needs and helps them have fun along the way. A messaging playbook helps every user find delight in Mondee’s diverse offering—whether they’re an industry veteran who’s seen it all or a traveler setting off on their next globetrotting adventure. (Graphic: Business Wire)

Mondee has introduced a host of new customer-centric solutions, including the recent launch of the revolutionary AI-trip planning tool, Abhi – the most powerful and only fully-integrated personal AI travel assistant on the market. Abhi represents a revolutionary leap forward, acting as a personal travel companion dedicated to helping people plan amazing trips like never before. Using state-of-the-art AI technology, Abhi offers a suite of services that take care of the logistics, so travelers can focus on enjoying the journey.

“Our new brand identity embodies our dedication to constantly evolving and improving our services to meet the ever-changing needs of modern travelers,” said Chief Marketing Officer Kymber Lowe. “It’s meant to inspire and articulate Mondee’s purpose, which is to be a customer-focused company that speaks to a wide audience. We are excited to invite customers, partners, and travelers to explore our revitalized brand and embark on a journey of discovery, innovation, and unforgettable experiences.”

The rebranding project is the result of a collaborative effort between Mondee and its New York-based creative partner, Interbrand, which included a top-to-bottom revamp of its branding, logo, colors, voice and messaging. The final result is a visual identity that speaks to Mondee’s technological prowess and also infuses the brand with a captivating personality that resonates with Mondee’s many audiences around the world: travel experts, influencers, small businesses, gig workers and travelers.

Prasad Gundumogula, CEO, Chairman and Founder, Mondee shared, “Our rebrand signifies a remarkable milestone in Mondee’s journey. It represents our unwavering commitment to enhancing the travel experience through technology and our determination to inspire travelers worldwide. It’s not just about aesthetics but a reflection of our passion for innovation, currently culminating in our leading AI applications and spectacular travel marketplace of personalized choices.”

Chris Campbell, Executive Creative Director at Interbrand, added, "Mondee's rebrand marks a pivotal moment in the brand's evolution, reflecting its limitless potential to offer new and extraordinary experiences. This is a defining moment for a brand that is ready to set new standards and reinvent its industry."

Key highlights of the rebrand and website relaunch include:

• New logo: Mondee's logo has undergone a significant update, now featuring a modern and dynamic design that represents the company's forward-thinking approach. The logo combines sleek, interconnected lines to form a stylized 'M,' symbolizing the seamless integration of travel and technology at the heart of Mondee's mission.
• Enhanced user experience: The redesigned website boasts a user-centric design, ensuring visitors can effortlessly navigate and immerse themselves in Mondee's world of possibilities.
• Inspiring and informative content: Mondee's website and marketplace offer a treasure trove of travel content, inspiring wanderlust and equipping travelers with valuable insights for their journeys, shared consistently on Mondee’s social media platforms.
• Travel path design: With Mondee, our customers move. Inspired by flight paths, arched lines bouncing across the globe from one destination to the next, this design direction amplifies forward movement and opportunity.
• Revamped brand personality: Mondee’s new brand identity exudes charisma, character, and a sense of curiosity, reflecting the essence of modern travel and technology. This personality will shine through in all interactions, from the website to social media channels.
• Advanced technological features: Mondee leverages state-of-the-art technology, including robust, proprietary AI, to provide travelers with personalized recommendations, real-time updates, and a seamless booking experience, all echoed through its social media presence.
• Streamlined booking process: The new website enhances the booking process, empowering users to more easily plan and book their adventures with confidence and ease.

Mondee welcomes customers, partners and travelers to embark on a journey of discovery and experience the evolution of travel and technology at Mondee.com

ABOUT MONDEE

Established in 2011, Mondee is a travel technology company and a modern travel marketplace with its headquarters based in Austin, Texas. The company operates 17 offices across the United States and Canada and has core operations in India, Thailand, and Greece. Mondee is driving change in the leisure and corporate travel sectors through its broad array of innovative solutions. The company’s platform processes over 50 million daily searches and generates a substantial transactional volume annually. Its network includes approximately 60,000 leisure travel advisors and gig economy workers, 500+ airlines, and over one million hotels and vacation rentals, 30K rental car pickup locations, 50+ cruise lines. The company also offers packaged solutions and ancillary offerings that serve a global customer base. On July 19, 2022, Mondee became publicly traded on the Nasdaq under the ticker symbol MOND. For further information, visit: mondee.com.

Forward-Looking Statements:

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Forward-looking statements can be identified by words such as: “believe,” “can”, “"may,” “expects,” “intends,” “potential,” “plans,” “will” and similar references to future periods. Examples of forward-looking statements include, among others, statements we make regarding the Company’s future growth, performance, business prospects and opportunities, strategies, expectations, future plans and intentions or other future events are forward looking statements. Such forward-looking statements are subject to risks, uncertainties, and other factors, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

Management believes that these forward-looking statements are reasonable as and when made. However, the Company cautions you that these forward-looking statements are subject to risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, the ability to implement business plans and forecasts; the outcome of any legal proceedings that may be instituted against the Company or others and any definitive agreements with respect thereto; the ability of the Company to grow and manage growth profitably maintain relationships with customers and suppliers and retain its management and key employees; the ability of the Company to maintain compliance with Nasdaq’s listing standards, and other risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in the Company’s Annual Report on Form 10-K/A for the year ended December 31, 2022, filed with the U.S. Securities and Exchange Commission (the “SEC”) on April 19, 2023 and in the Company’s subsequent filings with the SEC. There may be additional risks that the Company does not presently know of or that the Company currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements.

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. In light of the significant uncertainties in these forward-looking statements, you should not rely upon forward-looking statements as predictions of future events. Except as required by law, Mondee undertakes no obligation to update publicly any forward-looking statements for any reason.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231011231848/en/

Public Relations

pr@mondee.com

Investor Relations

ir@mondee.com

Source: Mondee Holdings Inc.

FAQ

What is Mondee announcing?

Mondee Holdings Inc. is announcing a transformative rebranding.

What does the rebranding involve?

The rebranding involves a new brand identity and website that reflect Mondee's adventurous spirit and investment in technological innovations.

What is Abhi?

Abhi is a revolutionary AI-trip planning tool introduced by Mondee.

Who did Mondee collaborate with for the rebranding project?

Mondee collaborated with creative partner Interbrand for the rebranding project.

What are the highlights of the rebrand and website relaunch?

The highlights include a new logo, enhanced user experience, inspiring and informative content, travel path design, revamped brand personality, advanced technological features, and a streamlined booking process.