Topgolf Debuts New Golf Club with One Goal: Make Golf Less Hard
Topgolf, the modern golf entertainment leader, has introduced The Sure Thing, a new golf club designed to make golf more accessible and enjoyable for novice players. Developed in collaboration with Callaway engineers, this club features an enormous club face, a 20° loft, and a shorter club shaft to increase the likelihood of hitting the ball solidly into the air.
The Sure Thing is not for sale and is exclusively available for gameplay at Topgolf venues in the United States. Topgolf CEO Artie Starrs emphasized that the club's purpose is to bring joy through more ways to play golf and help new players experience the thrill of hitting a solid shot. The company playfully mentions its proprietary 'chicken wing technology' as a unique feature of the club.
Topgolf, il leader dell'intrattenimento golfistico moderno, ha introdotto The Sure Thing, un nuovo bastone da golf progettato per rendere il golf più accessibile e divertente per i giocatori alle prime armi. Sviluppato in collaborazione con gli ingegneri di Callaway, questo bastone presenta una faccia molto ampia, un 20° di inclinazione e un aste più corta per aumentare la probabilità di colpire la palla in modo solido e farla volare.
The Sure Thing non è in vendita ed è disponibile esclusivamente per il gioco presso i locali Topgolf negli Stati Uniti. Il CEO di Topgolf, Artie Starrs, ha sottolineato che lo scopo del bastone è portare gioia attraverso più modi di giocare a golf e aiutare i nuovi giocatori a provare l'emozione di colpire un tiro solido. L'azienda menziona scherzosamente la propria 'tecnologia del pollo fritto' come una caratteristica unica del bastone.
Topgolf, el líder en entretenimiento de golf moderno, ha presentado The Sure Thing, un nuevo palo de golf diseñado para hacer que el golf sea más accesible y divertido para los jugadores novatos. Desarrollado en colaboración con ingenieros de Callaway, este palo cuenta con una cara de palo enorme, un alzado de 20° y un eje más corto para aumentar la probabilidad de golpear la bola de manera sólida y hacerla volar.
The Sure Thing no está a la venta y está exclusivamente disponible para jugar en los locales de Topgolf en los Estados Unidos. El CEO de Topgolf, Artie Starrs, enfatizó que el propósito del palo es traer alegría a través de más formas de jugar golf y ayudar a los nuevos jugadores a experimentar la emoción de conectar un tiro sólido. La compañía menciona de manera juguetona su 'tecnología del ala de pollo' como una característica única del palo.
탑골프는 현대 골프 엔터테인먼트의 선두주자로서 더 슈어 띵을 출시했습니다. 이는 초보자들이 골프를 더욱 접근 가능하고 즐겁게 즐길 수 있도록 설계된 새로운 골프 클럽입니다. 콜라웨이 엔지니어들과 협력하여 개발된 이 클럽은 거대한 클럽 페이스, 20° 로프트, 그리고 짧은 클럽 샤프트를 특징으로 하여 공을 안정적으로 치고 하늘로 띄우는 가능성을 높입니다.
더 슈어 띵은 판매되지 않으며 미국 내 탑골프 장소에서만 게임을 위해 독점적으로 이용 가능합니다. 탑골프 CEO 아르티 스타스는 이 클럽의 목적이 골프를 즐길 수 있는 다양한 방법을 제공하고 새로운 플레이어들이 안정적으로 타격하는 스릴을 경험하도록 돕는 것이라고 강조했습니다. 회사는 이 클럽의 독창적인 '치킨 윙 기술'을 특별한 기능으로 재미있게 언급했습니다.
Topgolf, le leader du divertissement golfique moderne, a introduit The Sure Thing, un nouveau club de golf conçu pour rendre le golf plus accessible et agréable pour les joueurs novices. Développé en collaboration avec des ingénieurs de Callaway, ce club dispose d'une énorme tête de club, d'un 20° d'angle, et d'un manche plus court pour augmenter la probabilité de frapper solidement la balle et de la projeter dans les airs.
The Sure Thing n'est pas à vendre et est disponible exclusivement pour le jeu dans les établissements Topgolf aux États-Unis. Le PDG de Topgolf, Artie Starrs, a souligné que le but de ce club est d'apporter de la joie par plus de façons de jouer au golf et d'aider les nouveaux joueurs à ressentir l'excitation de réaliser un coup solide. L'entreprise mentionne de manière ludique sa 'technologie de l'aile de poulet' comme une caractéristique unique du club.
Topgolf, der führende Anbieter moderner Golfunterhaltung, hat The Sure Thing vorgestellt, einen neuen Golfschläger, der entworfen wurde, um Golf für Anfänger zugänglicher und unterhaltsamer zu machen. Entwickelt in Zusammenarbeit mit Ingenieuren von Callaway, bietet dieser Schläger ein sehr großes Schlägerblatt, einen 20° Loft und einen kürzeren Schaft, um die Wahrscheinlichkeit zu erhöhen, den Ball solide in die Luft zu schlagen.
The Sure Thing ist nicht zum Verkauf und überhaupt nur in Topgolf-Lokalen in den Vereinigten Staaten für das Spiel verfügbar. Der CEO von Topgolf, Artie Starrs, betonte, dass der Zweck des Schlägers darin besteht, Freude durch mehr Möglichkeiten zu bringen, Golf zu spielen, und neuen Spielern zu helfen, das Gefühl eines soliden Schlags zu erleben. Das Unternehmen erwähnt spielerisch seine eigene 'Hühnchenflügel-Technologie' als ein einzigartiges Merkmal des Schlägers.
- Introduction of a new golf club designed to improve novice players' experience
- Collaboration with Callaway engineers for product development
- Exclusive availability at Topgolf venues, potentially driving foot traffic
- None.
Dubbed The Sure Thing, the club is designed to increase the likelihood of hitting the ball solidly into the air and experiencing that euphoric feeling that comes from a shot well hit
Topgolf sees you, novice Player, and celebrates the bad shots just as much as the beautiful swings, but the modern golf entertainment leader has a soft spot for newbies to the game of golf.
Enter Topgolf's The Sure Thing club, designed in collaboration with Callaway engineers and made for the everyday, "just want to feel the thrill of hitting a golf ball" Player. Not for sale and only available for gameplay at Topgolf, The Sure Thing is equipped with features that basically guarantee your golf swing, is, well, a sure thing:
- Enormous club face: A larger club face means a better chance of making contact with the ball, resulting in less whiffs and more hits.
- 20° loft: Real talk – all that means is the ball will fly higher after you hit it.
- Shorter club shaft: That long, slender part of a golf club? That's the shaft, and the shorter it is, the more control Players have.
- Chicken wing technology: Leave the complicated technology for another day. The Sure Thing is powered by Topgolf's proprietary chicken wing technology, something no other company has dared use before (wink, wink).
"At Topgolf, we exist to bring joy through more ways to play the game of golf, and The Sure Thing is one way we're delivering on that purpose," said Topgolf CEO Artie Starrs. "We want everyone to experience the thrill of hitting the ball solidly and into the air, and designing a club with new Players in mind is our way of helping to make that happen. I remember the first time I hit a solid shot into the air as a kid and we want to enable that thrill for everyone! New Players are going to love it and experienced Players will too."
The Sure Thing is now available at all Topgolf venues in the
About That Chicken Wing Technology
Sure, chicken wing technology may not be a real thing, but when Topgolf is making the rules, they make them fun. That's why in honor of The Sure Thing club that's powered by proprietary chicken wing technology, Topgolf is offering Players one free order of boneless chicken wings per bay on Aug. 5 when they try out The Sure Thing during their gameplay, while supplies last.
"The world needs more play in it, and that's all we're trying to do at Topgolf – offer a chance for our Players to cut loose and have fun, and now they can do it with a club that helps make the game more enjoyable no matter your skill level," said Topgolf Chief Brand Officer Geoff Cottrill. "The Sure Thing is designed for people who are new to golf or whose game just isn't that great – people like me!"
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100 outdoor venues around the globe, industry-leading Toptracer technology, mobile game and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.
Media Contact:
Amanda Gleason
press@topgolf.com
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SOURCE Topgolf
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