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Topgolf Callaway Brands Enters into Multiyear Strategic Agreement with Golf Saudi

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Topgolf Callaway Brands Corp. (NYSE: MODG) has entered a multiyear strategic agreement with Golf Saudi Entertainment, to expand its brand presence in Saudi Arabia. The deal includes:

1. Golf Saudi plans to build three Topgolf venues by 2028, with an option for two more.
2. Callaway Golf, Odyssey, TravisMathew, and Ogio become official equipment and apparel brands for Saudi national golf teams and professionals.
3. Golf Saudi becomes the exclusive distributor of Callaway Golf, Odyssey, and Ogio products in Saudi Arabia.

This partnership aims to strengthen Topgolf Callaway Brands' global presence and contribute to Saudi Arabia's development as a golfing nation.

Topgolf Callaway Brands Corp. (NYSE: MODG) ha stipulato un accordo strategico pluriennale con Golf Saudi Entertainment, per espandere la propria presenza del marchio in Arabia Saudita. L'accordo include:

1. Golf Saudi prevede di costruire tre sedi Topgolf entro il 2028, con un'opzione per due in più.
2. Callaway Golf, Odyssey, TravisMathew e Ogio diventano marchi ufficiali di attrezzature e abbigliamento per le squadre di golf nazionali saudite e i professionisti.
3. Golf Saudi diventa il distributore esclusivo dei prodotti Callaway Golf, Odyssey e Ogio in Arabia Saudita.

Questa partnership mira a rafforzare la presenza globale di Topgolf Callaway Brands e a contribuire allo sviluppo dell'Arabia Saudita come nazione golfistica.

Topgolf Callaway Brands Corp. (NYSE: MODG) ha firmado un acuerdo estratégico a largo plazo con Golf Saudi Entertainment, para expandir la presencia de su marca en Arabia Saudita. El acuerdo incluye:

1. Golf Saudi planea construir tres sedes de Topgolf para 2028, con opción a dos más.
2. Callaway Golf, Odyssey, TravisMathew y Ogio se convierten en marcas oficiales de equipamiento y vestimenta para los equipos nacionales de golf sauditas y profesionales.
3. Golf Saudi se convierte en el distribuidor exclusivo de los productos Callaway Golf, Odyssey y Ogio en Arabia Saudita.

Esta asociación tiene como objetivo fortalecer la presencia global de Topgolf Callaway Brands y contribuir al desarrollo de Arabia Saudita como una nación golfística.

Topgolf Callaway Brands Corp. (NYSE: MODG)는 Golf Saudi Entertainment와 다년간 전략적 계약을 체결하여 사우디 아라비아에서 브랜드 존재를 확장할 계획입니다. 이 계약에는 다음이 포함됩니다:

1. Golf Saudi는 2028년까지 세 곳의 Topgolf 매장을 건설할 계획이며, 두 곳을 추가할 옵션도 있습니다.
2. Callaway Golf, Odyssey, TravisMathew 및 Ogio가 사우디 국가 골프 팀 및 전문가의 공식 장비 및 의류 브랜드가 됩니다.
3. Golf Saudi는 사우디 아라비아에서 Callaway Golf, Odyssey 및 Ogio 제품의 독점 유통업체가 됩니다.

이 파트너십은 Topgolf Callaway Brands의 글로벌 존재감을 강화하고 사우디 아라비아가 골프 국가로 발전하는 데 기여하는 것을 목표로 합니다.

Topgolf Callaway Brands Corp. (NYSE: MODG) a conclu un accord stratégique pluriannuel avec Golf Saudi Entertainment, afin d'élargir sa présence de marque en Arabie Saoudite. L'accord comprend :

1. Golf Saudi prévoit de construire trois établissements Topgolf d'ici 2028, avec une option pour deux autres.
2. Callaway Golf, Odyssey, TravisMathew et Ogio deviennent les marques officielles d'équipement et de vêtements pour les équipes nationales de golf saoudiennes et les professionnels.
3. Golf Saudi devient le distributeur exclusif des produits Callaway Golf, Odyssey et Ogio en Arabie Saoudite.

Ce partenariat vise à renforcer la présence mondiale de Topgolf Callaway Brands et à contribuer au développement de l'Arabie Saoudite en tant que nation de golf.

Topgolf Callaway Brands Corp. (NYSE: MODG) hat eine mehrjährige strategische Vereinbarung mit Golf Saudi Entertainment getroffen, um die Markenpräsenz in Saudi-Arabien zu erweitern. Die Vereinbarung umfasst:

1. Golf Saudi plant den Bau dreier Topgolf-Standorte bis 2028, mit der Option auf zwei weitere.
2. Callaway Golf, Odyssey, TravisMathew und Ogio werden offizielle Ausrüstungs- und Bekleidungsmarken für die saudi-arabischen Nationalgolfteams und Profis.
3. Golf Saudi wird exklusiver Vertriebspartner für Produkte von Callaway Golf, Odyssey und Ogio in Saudi-Arabien.

Diese Partnerschaft zielt darauf ab, die globale Präsenz von Topgolf Callaway Brands zu stärken und zur Entwicklung Saudi-Arabiens als Golfnation beizutragen.

Positive
  • Expansion into Saudi Arabian market with three planned Topgolf venues by 2028
  • Exclusive distribution rights for Callaway Golf, Odyssey, and Ogio products in Saudi Arabia
  • Official equipment and apparel provider for Saudi national golf teams and professionals
  • Potential for two additional Topgolf venues in the future
Negative
  • None.

CARLSBAD, Calif., Sept. 19, 2024 /PRNewswire/ -- Topgolf Callaway Brands Corp. (NYSE: MODG) continues its global expansion by entering into a multiyear agreement with Golf Saudi Entertainment, LLC ("Golf Saudi"), to bring Topgolf Callaway Brands' family of brands, including Topgolf, Callaway, TravisMathew, Odyssey and Ogio, to Saudi Arabia.

As part of the agreement, Golf Saudi plans to build three Topgolf venues by 2028, to be owned and operated by Golf Saudi with the option to open another two venues in the future. In addition, Callaway Golf, Odyssey, TravisMathew and Ogio will become the official equipment and apparel brands for the Saudi Men's, Women's and Junior National golf teams as well as for Saudi Elite golf professionals and golf pros working at Golf Saudi facilities. Finally, Golf Saudi will be the exclusive distributor of Callaway Golf, Odyssey and Ogio products in Saudi Arabia.

Managing Director and President, EMEA for Callaway Golf and former Topgolf Chief Franchise Officer Ben Sharpe said, "We're excited to enter another market in the Middle East with three venues in Saudi Arabia. We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation."

About Topgolf Callaway Brands Corp. 
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO and Jack Wolfskin. "Modern golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com.

Contact

Press@TCBrands.com

Topgolf Callaway Brands Corp. Logo (PRNewsFoto/Topgolf Callaway Brands Corp.) (PRNewsfoto/Topgolf Callaway Brands Corp.)

 

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SOURCE Topgolf Callaway Brands Corp.

FAQ

What is the new strategic agreement between Topgolf Callaway Brands and Golf Saudi?

Topgolf Callaway Brands (NYSE: MODG) has entered a multiyear agreement with Golf Saudi to expand its brand presence in Saudi Arabia, including building Topgolf venues and becoming the official equipment and apparel provider for Saudi golf teams and professionals.

How many Topgolf venues are planned for Saudi Arabia under this agreement?

Golf Saudi plans to build three Topgolf venues by 2028, with an option to open two additional venues in the future.

Which Topgolf Callaway Brands will be distributed in Saudi Arabia?

Golf Saudi will be the exclusive distributor of Callaway Golf, Odyssey, and Ogio products in Saudi Arabia.

What role will Topgolf Callaway Brands play in Saudi Arabian golf?

Callaway Golf, Odyssey, TravisMathew, and Ogio will become the official equipment and apparel brands for Saudi national golf teams, elite professionals, and golf pros working at Golf Saudi facilities.

Topgolf Callaway Brands Corp.

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