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The ‘Golden Age’ of the Monarchy? 13 Million Brits Plan on Tuning Into The Crown Whilst King Charles Receives 73% Approval Rating
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Rhea-AI Summary
Momentive has released new research revealing that 30% of Brits plan to watch Season 5 of The Crown on Netflix, equating to roughly 13 million viewers. Despite this interest, only 5% believe the show accurately depicts royal life. Notably, 43% feel Netflix should have delayed the season in light of Queen Elizabeth II's passing. King Charles III enjoys a 73% favorability rating, while Princess Kate leads with 84%. The survey indicates a generational divide in royal sentiment, with younger adults more likely to favor abolition of the monarchy and support for Harry and Meghan's return to the UK.
Positive
30% of Brits plan to watch Season 5 of The Crown, indicating high viewer interest.
King Charles III has a favorability rating of 73%, suggesting strong support for him.
Princess Kate has an impressive favorability rating of 84%, making her Britain's favorite royal.
Negative
Only 5% of respondents consider The Crown an accurate representation of monarchy life.
43% believe Netflix should have postponed airing Season 5 due to Queen Elizabeth II's death.
● Three in 10 (30%) of Brits plan on tuning in to Season 5 of The Crown
● Whilst 43% think Netflix should have postponed this season out of respect
● Following outrage at some of the content planned for this season, luckily just 5% of Brits believe The Crown offers an accurate representation on life in the monarchy
LONDON--(BUSINESS WIRE)--
Following a turbulent year for the British Monarchy with the death of the late Queen Elizabeth II and ascension of King Charles III, Brits have never been more enamoured or interested in the secret life of the Royals, with Netflix set for record breaking viewing figures for season 5 of The Crown with 30% of Brits planning on tuning in, the equivalent to 13 million British viewers, SurveyMonkey research from Momentive has discovered*. King Charles III begins his reign with high favourability, as 73% of Brits hold a favourable opinion of the new king. His favourability ratings, however, are surpassed by those of Prince William (83%), Princess Kate (84%), and Princess Anne (78%).
The Crown Season 5
A third of Brits (30%) plan to watch season 5 of The Crown on Netflix, but just 5% say they consider the show to be an accurate representation of life in the monarchy. One third (33%) say the show is not an accurate representation, whilst (47%) think that “some elements are accurate.”
Younger viewers are more than twice as likely to believe that the Crown is an accurate representation of life in the Monarchy with 11% of 18-34 year olds believing it be the case against just 2% of those aged 65 and over.
Brits are split evenly between those who think Netflix should (43%) and should not (44%) have postponed airing a new season of the show out of respect for the late Queen Elizabeth II, with 17% of Brits believing The Crown season 5 should have been postponed for a year or more.
The ‘people’s choice’: A generational divide in royal sentiment
Younger adults feel the most antipathy towards ‘the firm’: A third (35%) of young adults under the age 35 say the monarchy should be abolished, compared to just 23% of those aged 35-64 and 17% of those 65 and older.
Whilst King Charles III begins his reign with high favourability, Camilla’s favourability is much lower at just 58%. Princess Kate comes out on top as Britain's favourite royal with 84% favourability.
Among young adults, many of these favourability ratings are upended. Princess Kate (78%) and Prince William (77%) have the highest favourability ratings among Brits aged 18-34, with the largest generation divide seen in Harry Duke of Sussex and Meghan Duchess of Sussex’s favourability. Whilst just 26% of 65+ are positive towards Harry and 18% towards Meghan, the younger generation is far more forgiving, with 68% of those aged 18-34 having a favourable opinion of Harry, and 58% having a favourable opinion of Meghan.
*When asked if they have a favourable or unfavourable opinion
Despite Meghan and Harry’s general low favourability, 59% of Brits would support Prince Harry and Meghan moving back to the UK, with 77% of those 18-34 supporting such a move, compared to just 40% of those 65+.
Opinions split on the role and responsibilities of the monarchy
It is very or somewhat important to 84% of Brits that the monarchy support good causes and charities, but other roles are more controversial, including acting as a tourist attraction to improve GDP (78%), aiding in international relations (74%), and getting involved in domestic policy (48%).
About a third of Brits agree that King Charles should pay inheritance tax (39%), should pay for his own coronation (35%), should publish his holdings and accounts (32%) and should have to publish his tax returns (32%).
Methodology: This SurveyMonkey study was conducted October 26-29, 2022 among a national sample of 2,100 UK adults 18+. Respondents for this survey were selected from the more than 2 million people who take surveys on our platform each day. The modelled error estimate for this survey is plus or minus 3.0 percentage points. Data have been weighted for age, sex, education, and geography using the Office for National Statistics’ 2010 Census to reflect the demographic composition of the United Kingdom aged 18 and over.
*The UK population 18+ = 44,105,545
About Momentive
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and analyzes human sentiment at scale. Momentive products, including SurveyMonkey, GetFeedback, and Momentive brand and market insights solutions, equip decision-makers at 345,000 organizations worldwide with the insights they need to make decisions with speed and confidence. Millions of users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to broaden the world’s perspective to shape the future of business. Learn more at momentive.ai.
