The World's Largest MINISO Store in Jakarta, Ushering in a New Era of MINISO global expansion
MINISO has opened its largest global flagship store in Jakarta, Indonesia, spanning 3,000 square meters. The store, designed as a 'Dream Castle Amusement Park,' features eight product categories and three themed IP zones. This launch is part of MINISO's 'Super IP + Super Store' concept, blending globally recognized IPs with innovative retail environments.
The grand opening on August 31 set a new global single-day sales record of RMB 1.18 million (over USD 166,000) for a single MINISO store. Since entering Indonesia in 2017, MINISO has expanded to over 300 stores nationwide. The company plans to accelerate its expansion across Southeast Asia and globally, aiming to open 900 to 1,100 new stores annually over the next five years.
MINISO ha inaugurato il suo più grande flagship store globale a Jakarta, in Indonesia, che si estende su 3.000 metri quadrati. Il negozio, progettato come un 'Dream Castle Amusement Park,' presenta otto categorie di prodotti e tre aree tematiche IP. Questo lancio fa parte del concetto 'Super IP + Super Store' di MINISO, che unisce IP di riconoscimento globale con ambienti di vendita al dettaglio innovativi.
Il grande opening del 31 agosto ha stabilito un nuovo record globale di vendite in un solo giorno di 1,18 milioni di RMB (oltre 166.000 USD) per un singolo negozio MINISO. Dalla sua entrata in Indonesia nel 2017, MINISO ha ampliato la sua rete a oltre 300 negozi a livello nazionale. L'azienda prevede di accelerare la sua espansione in tutta l'Asia sudorientale e a livello globale, puntando ad aprire 900 a 1.100 nuovi negozi annualmente nei prossimi cinque anni.
MINISO ha abierto su tienda insignia global más grande en Yakarta, Indonesia, con una extensión de 3,000 metros cuadrados. La tienda, diseñada como un 'Dream Castle Amusement Park', cuenta con ocho categorías de productos y tres zonas temáticas de IP. Este lanzamiento es parte del concepto 'Super IP + Super Store' de MINISO, que mezcla IPs de reconocimiento global con entornos de venta al por menor innovadores.
La gran apertura el 31 de agosto estableció un nuevo récord global de ventas en un solo día de 1.18 millones de RMB (más de 166,000 USD) para una sola tienda MINISO. Desde su llegada a Indonesia en 2017, MINISO ha expandido a más de 300 tiendas en todo el país. La compañía planea acelerar su expansión por el sudeste asiático y a nivel mundial, con el objetivo de abrir 900 a 1,100 nuevas tiendas anualmente durante los próximos cinco años.
MINISO는 인도네시아 자카르타에 3,000 제곱미터 규모의 글로벌 최대 플래그십 매장을 열었습니다. 이 매장은 '꿈의 성 놀이공원'을 컨셉으로 하여, 8개의 제품 카테고리와 3개의 테마 IP 구역이 마련되어 있습니다. 이번 오픈은 MINISO의 '슈퍼 IP + 슈퍼 스토어' 콘셉트의 일환으로, 세계적으로 인정받는 IP와 혁신적인 소매 환경이 결합되었습니다.
8월 31일의 그랜드 오프닝은 단일 MINISO 매장에서 118만 RMB (166,000 USD 이상)의 새로운 글로벌 단일일 매출 기록을 세웠습니다. MINISO는 2017년 인도네시아에 진출한 이후로 국내 300개 이상의 매장으로 확장하였습니다. 회사는 향후 5년 동안 매년 900개에서 1,100개 새 매장을 열 계획입니다.
MINISO a ouvert son plus grand magasin phare mondial à Jakarta, en Indonésie, s'étendant sur 3 000 mètres carrés. Le magasin, conçu comme un 'Dream Castle Amusement Park', propose huit catégories de produits et trois zones IP thématiques. Ce lancement fait partie du concept 'Super IP + Super Store' de MINISO, alliant des IP mondialement reconnues à des environnements de vente au détail innovants.
La grande ouverture du 31 août a établi un nouveau record mondial de ventes en une seule journée de 1,18 million de RMB (plus de 166 000 USD) pour un seul magasin MINISO. Depuis son entrée en Indonésie en 2017, MINISO s'est développé avec plus de 300 magasins à travers le pays. L'entreprise prévoit d'accélérer son expansion en Asie du Sud-Est et à l'échelle mondiale, visant à ouvrir 900 à 1 100 nouveaux magasins chaque année au cours des cinq prochaines années.
MINISO hat seinen größten globalen Flagship-Store in Jakarta, Indonesien, eröffnet, der sich über 3.000 Quadratmeter erstreckt. Der Store, der als 'Dream Castle Amusement Park' gestaltet ist, bietet acht Produktkategorien und drei thematische IP-Zonen. Diese Eröffnung ist Teil von MINISOs Konzept 'Super IP + Super Store', das weltweit anerkannte IPs mit innovativen Einzelhandelsumgebungen kombiniert.
Die große Eröffnung am 31. August setzte einen neuen globalen Rekord für den Einzelverkauf an einem Tag von 1,18 Millionen RMB (über 166.000 USD) für einen einzelnen MINISO-Store. Seit seinem Eintritt in Indonesien im Jahr 2017 hat MINISO auf über 300 Stores im ganzen Land expandiert. Das Unternehmen plant, seine Expansion in Südostasien und weltweit zu beschleunigen und beabsichtigt, in den nächsten fünf Jahren jährlich 900 bis 1.100 neue Stores zu eröffnen.
- Record-breaking single-day sales of RMB 1.18 million at the new Jakarta flagship store
- Rapid expansion to over 300 stores in Indonesia since 2017
- Plans to open 900-1,100 new stores annually over the next five years globally
- Strong presence in Asia with over 1,400 stores outside mainland China
- Successful implementation of 'Super IP + Super Store' concept, attracting large crowds
- None.
The opening of MINISO's largest global flagship store in Jakarta marks a significant milestone in the company's expansion strategy. With a single-day sales record of
However, it's important to note that while this expansion is impressive, it's part of a broader strategy. MINISO plans to open 900 to 1,100 new stores annually over the next five years globally. This aggressive growth plan, while ambitious, may also increase operational risks and costs. Investors should closely monitor the company's ability to maintain profitability while scaling rapidly.
The 'Super IP + Super Store' concept, combining popular IPs with large-format stores, appears to be resonating with consumers. This could be a key differentiator for MINISO in the competitive retail landscape, potentially driving higher foot traffic and sales per square meter.
MINISO's new flagship store in Jakarta represents a strategic pivot towards experiential retail. By creating a 'Dream Castle Amusement Park' atmosphere, MINISO is tapping into the growing trend of retailtainment - blending shopping with entertainment. This approach could help MINISO stand out in a crowded market and potentially increase customer dwell time and average transaction value.
The success of this store could serve as a blueprint for future expansion, particularly in other emerging markets with young, dynamic populations. However, it's important to note that large-format stores also come with higher operational costs and require consistently high foot traffic to remain profitable.
MINISO's rapid expansion in Indonesia, from market entry in 2017 to over 300 stores now, is impressive. But investors should be cautious about extrapolating this growth rate to other markets, as local economic conditions and consumer preferences can vary significantly.
As a cornerstone of MINISO's global brand strategy, MINISO Jakarta Central Park flagship store embodies the innovative "Super IP + Super Store" concept, merging globally recognized intellectual properties (IPs) with state-of-art retail environment, offering a unique and engaging shopping experience. The grand opening on August 31 drew thousands of eager shoppers, with long queues forming early in the day, setting a new global single-day sales record of
To celebrate the grand opening, a special perfume event took place at Central Park Mall in the morning. The event featured the launch of MINISO's latest Lucky 7 Perfume series, with MINISO's Perfume Ambassador, popular Indonesian actress Prilly Latuconsina, attending and interacting with shoppers and fans alike. The celebration was further elevated by immersive AR installations inspired by beloved IPs like Barbie, Lotso, Sanrio, and Stitch, offering guests a joyful and memorable IP character experience on a sunny Saturday.
Since entering the
MINISO is experiencing rapid expansion across
"Since opening our first international store (outside Mainland China) in 2015, MINISO has steadfastly pursued our global expansion strategy, now operating over 6,800 stores across five continents and bringing our innovative and appealing products to every corner of the globe," said Jack Ye, CEO of MINISO. "Looking ahead, we will continue to focus on key markets like
About MINISO
MINISO Group is a global lifestyle brand offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-worlds-largest-miniso-store-in-jakarta-ushering-in-a-new-era-of-miniso-global-expansion-302236654.html
SOURCE MINISO
FAQ
What is the size of MINISO's new flagship store in Jakarta?
How much revenue did MINISO's Jakarta store generate on its opening day?
How many MINISO stores are there in Indonesia as of September 2024?
What is MINISO's expansion goal for the next five years?
How many MINISO stores are there in Asia outside of mainland China?
