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MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) is a global value retailer known for its wide array of trendy lifestyle products. Founded in 2013 and headquartered in Guangzhou, China, MINISO has quickly become a prominent name in the retail sector due to its vast network of stores and commitment to high-quality, aesthetically pleasing, and affordable products.
As a retailer, MINISO offers a broad range of items including home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances, perfumes, and stationery. The company operates primarily through its flagship MINISO brand, which focuses on design-led lifestyle products. It also operates the TOP TOY brand, which specializes in pop toys. MINISO generates the majority of its revenue from the MINISO brand, and a significant portion of this revenue comes from its extensive operations in China.
MINISO's unique business model emphasizes creating a treasure-hunting shopping experience that appeals to a broad demographic. This approach has allowed the company to build a massive global store network, which includes over 6,400 stores worldwide. The company's growth is fueled by frequent product rollouts that maintain a balance between trendy design, quality, and affordability.
Recent Achievements and Developments
- Financial Performance: For the December quarter of 2023, MINISO reported a revenue increase of 54% year-over-year to RMB3.84 billion. This growth was driven by a 32% increase in same-store sales in China and a 19% increase in overseas markets. The company's gross margin for the quarter reached 43.1%, and adjusted net profit rose by 77% year-over-year.
- Store Expansion: In 2023, MINISO added over 1,000 new stores globally, marking its fastest pace of store openings. The company plans to continue this growth trajectory with the aim of adding 900-1,100 net new stores annually from 2024 to 2028.
- IP Collaborations: MINISO has leveraged IP collaborations to enhance its product offerings and customer experience. Notable partnerships include collaborations with Sanrio, Barbie, Disney, Minions, and Care Bears. These collaborations have significantly contributed to the company's revenue, particularly in the North American market where IP products have driven a 128% annual revenue growth.
- Strategic Initiatives: The company is committed to becoming the world's leading IP design retail group. This strategy involves focusing on production innovation, affordability, and globalization. MINISO hosted an Investor Day in January 2024 to outline its five-year development plan, which includes maintaining a revenue compound annual growth rate of at least 20%.
- Dividend Declarations: In March 2024, the company declared a special cash dividend amounting to RMB651.5 million, approximately 50% of its adjusted net profit for the second half of 2023. Since its IPO, MINISO has returned RMB2.8 billion to shareholders.
- Operational Excellence: MINISO's robust supply chain, innovative product development, and strategic global expansion have positioned it well to optimize its expense structure and sustain a healthy margin profile.
MINISO's commitment to delivering happiness through its innovative and affordable products has resonated well with consumers worldwide. The company's strategic focus on IP product development, supply chain integration, and steady global expansion continues to drive its growth and profitability.
MINISO Group announced its acquisition of an 80% equity stake in YGF Investment V Limited for approximately RMB700.4 million. The transaction, approved by the board, aims to consolidate YGF Investment's financial results into MINISO's statements. The headquarters project, located in Guangzhou's Pazhou Internet Innovation Zone, has a total estimated investment of RMB2,885 million, including land use rights. This initiative is expected to enhance MINISO's operational capacity and long-term financial stability, with project completion anticipated by 2025.
MINISO Group Holding Limited (NYSE: MNSO) filed its annual report on Form 20-F for the fiscal year ending June 30, 2021. The report is available on the company's investor relations website and the SEC's site. MINISO continues to expand its brand as a global value retailer, focusing on design-led lifestyle products. The company offers a wide range of affordable, quality products and fosters an engaging shopping experience. Shareholders can request a hard copy of the report with audited financial statements at no charge.
MINISO (NYSE: MNSO) continues its European expansion with a new store opening in Seville, Spain, on August 26, marking its 36th location in the country. Following this, a flagship store in Oxford, UK, opened on August 27, and a franchise in Sardinia, Italy, opened on August 28. This growth occurs despite a resurgence of COVID-19, which has affected consumer spending in Europe. The brand's popularity among young consumers, driven by innovative product designs and competitive pricing, positions it to capture market opportunities during challenging times.
MINISO Group Holding Limited (NYSE: MNSO) reported strong financial results for Q4 and fiscal year 2021, revealing a 59.2% year-over-year revenue increase to RMB2,472.4 million (US$382.9 million). Gross profit rose 68.4% to RMB639.1 million (US$99.0 million). While the fourth quarter showed impressive growth, fiscal year totals were mixed, with total revenue up 1.0% year over year to RMB9,071.7 million (US$1,405.0 million), but net loss from continuing operations reached RMB1,429.4 million (US$221.4 million). A cash dividend of approximately RMB300 million has been approved, signaling a focus on shareholder returns.
MINISO Group Holding Limited (NYSE: MNSO) has announced its plans to release financial results for the June quarter of 2021 on August 19, 2021, before U.S. markets open. The company's management will discuss these results in an earnings conference call scheduled for 8:00 A.M. Eastern Time on the same day. MINISO is recognized as a fast-growing global value retailer known for its design-led lifestyle products and a significant store network worldwide. For more details, stakeholders can access the conference call via Zoom or through the company's investor relations website.
MINISO, a lifestyle product retailer, has pledged RMB 5 million in emergency supplies to support flood relief operations in Henan, China, after severe rainfall caused extensive damage. The first batch of supplies worth RMB 350,000 has been dispatched, with plans for additional shipments including over 115,000 bottles of water. Vice President Robin Liu highlighted the company’s commitment to social responsibility and its ongoing charitable efforts aimed at improving community welfare. MINISO operates over 4,587 stores across 95 countries.
On July 23, MINISO launched its first unmanned blind box vending machine at Suntec City Mall, Singapore, targeting Gen Z shoppers. The machine offers nine blind box collections priced between SGD 9.90 and 14.90, ensuring affordability for younger consumers. With plans to open five machines in popular shopping areas, MINISO aims to boost engagement among Gen Z. The retailer's blind box products have already gained traction in 22 stores across Singapore. Highlighting the growing pop toy market, this initiative positions MINISO to capitalize on consumer trends in Singapore and the wider Asian market.
MINISO, a global value retailer, co-hosts the 8th China Illustration Biennial (CIB8) this summer, inviting global artists to showcase their innovative artwork. The biennial aims to recognize emerging talents and is themed around future fashion and creativity. MINISO emphasizes the originality in design and has invested over RMB 100 million annually in product development. The event is expected to boost collaboration opportunities for artists, while MINISO’s partnerships with various designers aim to blend functionality with aesthetic appeal, especially in product design such as face masks.
MINISO Group Holding Limited (NYSE: MNSO) reported its third-quarter fiscal year 2021 results, revealing revenue of RMB2,229.4 million (US$340.3 million), up 36.5% year-over-year but down 3.0% from the previous quarter. Gross profit increased by 18.5% to RMB626.5 million (US$95.6 million), while operating profit surged 304.4% to RMB161.1 million (US$24.6 million). Adjusted net profit rose 9.5% to RMB149.0 million (US$22.7 million). The company opened its first store in Portugal, increasing its total store count to 4,587. Future guidance estimates revenue between RMB2,300 million and RMB2,500 million for Q4 2021.
MINISO Group Holding Limited (NYSE: MNSO) will release its March quarter 2021 financial results on May 19, 2021, before U.S. market opens. The management will hold an earnings conference call at 8:00 A.M. ET to discuss results, accessible via designated phone numbers. A replay will be available until May 26, 2021. As a global value retailer, MINISO focuses on design-led lifestyle products, providing an engaging shopping experience that appeals to various demographics. The company continues to expand its global store network since its inception in 2013.
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