MINISO's Pop-Up Party Celebrating Disney's Stitch Takes Over the U.S. - A Fluffy Extravaganza You Can't Miss!
MINISO (MNSO) launches its first-ever Disney's Stitch pop-up stores in the United States, operating from April to June 2025 at the American Dream Mall in New York and LA's Los Cerritos Center. The pop-up features nearly 200 Disney's Stitch collaboration products, with prices ranging from $2 to $20.
The -time stores showcase Stitch-themed merchandise including plush toys, electronics, and home accessories. The launch event at American Dream Mall attracted over 400 fans, with all 2,000 -edition vinyl blind boxes selling out on opening day at both locations.
The initiative aligns with MINISO's Super IP strategy of collaborating with global brands, strategically timing with Disney's upcoming Lilo & Stitch live-action film premiere on May 23, 2025. The company plans to expand these pop-up experiences globally, including markets such as China, Australia, Indonesia, Singapore, and Canada.
MINISO (MNSO) inaugura i suoi primi negozi pop-up dedicati a Disney's Stitch negli Stati Uniti, operativi da aprile a giugno 2025 presso l'American Dream Mall di New York e il Los Cerritos Center di Los Angeles. Il pop-up presenta quasi 200 prodotti in collaborazione con Disney's Stitch, con prezzi che variano da 2 a 20 dollari.
I negozi temporanei espongono merchandise a tema Stitch, tra cui peluche, dispositivi elettronici e accessori per la casa. L'evento di lancio all'American Dream Mall ha attirato oltre 400 fan, con tutte le 2.000 scatole cieche in vinile in edizione limitata esaurite il giorno di apertura in entrambe le sedi.
L'iniziativa si inserisce nella strategia Super IP di MINISO di collaborare con marchi globali, in concomitanza con l'uscita del film live-action di Lilo & Stitch prevista per il 23 maggio 2025. L'azienda prevede di espandere queste esperienze pop-up a livello globale, includendo mercati come Cina, Australia, Indonesia, Singapore e Canada.
MINISO (MNSO) lanza sus primeras tiendas pop-up de Disney's Stitch en Estados Unidos, operando de abril a junio de 2025 en el American Dream Mall de Nueva York y en el Los Cerritos Center de Los Ángeles. La pop-up presenta cerca de 200 productos en colaboración con Disney's Stitch, con precios que van desde 2 hasta 20 dólares.
Las tiendas temporales exhiben mercancía temática de Stitch, incluyendo peluches, productos electrónicos y accesorios para el hogar. El evento de lanzamiento en el American Dream Mall atrajo a más de 400 fanáticos, con las 2,000 cajas ciegas de vinilo en edición limitada agotándose el día de apertura en ambas ubicaciones.
La iniciativa se alinea con la estrategia Super IP de MINISO de colaborar con marcas globales, coincidiendo estratégicamente con el estreno de la película live-action de Lilo & Stitch el 23 de mayo de 2025. La compañía planea expandir estas experiencias pop-up a nivel mundial, incluyendo mercados como China, Australia, Indonesia, Singapur y Canadá.
MINISO (MNSO)가 미국에서 최초로 디즈니 스티치 팝업 스토어를 선보입니다. 2025년 4월부터 6월까지 뉴욕의 아메리칸 드림 몰과 LA의 로스 세리토스 센터에서 운영됩니다. 팝업 스토어에는 약 200여 종의 디즈니 스티치 협업 상품이 있으며, 가격은 2달러에서 20달러 사이입니다.
임시 매장에서는 스티치 테마의 봉제 인형, 전자제품, 가정용 액세서리 등이 전시됩니다. 아메리칸 드림 몰에서 열린 론칭 행사에는 400명 이상의 팬들이 모였으며, 두 매장 모두 개장 당일 한정판 2,000개의 비닐 블라인드 박스가 모두 매진되었습니다.
이번 행사는 글로벌 브랜드와 협업하는 MINISO의 슈퍼 IP 전략과 맞물려 있으며, 2025년 5월 23일 개봉 예정인 디즈니의 라이브 액션 영화 ‘릴로 & 스티치’와 전략적으로 시기를 맞췄습니다. 회사는 중국, 호주, 인도네시아, 싱가포르, 캐나다 등 시장으로 팝업 경험을 전 세계적으로 확대할 계획입니다.
MINISO (MNSO) lance ses tout premiers magasins éphémères Disney's Stitch aux États-Unis, ouverts d'avril à juin 2025 au American Dream Mall de New York et au Los Cerritos Center de Los Angeles. Le pop-up propose près de 200 produits en collaboration avec Disney's Stitch, avec des prix allant de 2 à 20 dollars.
Ces boutiques temporaires présentent des articles à thème Stitch, comprenant des peluches, des appareils électroniques et des accessoires pour la maison. L'événement de lancement au American Dream Mall a attiré plus de 400 fans, toutes les 2 000 boîtes aveugles en vinyle en édition limitée s'étant vendues le jour de l'ouverture dans les deux lieux.
Cette initiative s'inscrit dans la stratégie Super IP de MINISO visant à collaborer avec des marques mondiales, en synchronisation avec la sortie prochaine du film live-action Lilo & Stitch prévue pour le 23 mai 2025. L'entreprise prévoit d'étendre ces expériences pop-up à l'échelle mondiale, notamment sur des marchés tels que la Chine, l'Australie, l'Indonésie, Singapour et le Canada.
MINISO (MNSO) eröffnet seine ersten Disney's Stitch Pop-up-Stores in den USA, die von April bis Juni 2025 im American Dream Mall in New York sowie im Los Cerritos Center in Los Angeles betrieben werden. Der Pop-up-Store bietet fast 200 Produkte in Zusammenarbeit mit Disney's Stitch, mit Preisen von 2 bis 20 US-Dollar.
Die temporären Geschäfte präsentieren Stitch-Themenartikel, darunter Plüschtiere, Elektronik und Wohnaccessoires. Die Eröffnungsveranstaltung im American Dream Mall zog über 400 Fans an, wobei alle 2.000 limitierten Vinyl-Blindboxen am Eröffnungstag an beiden Standorten ausverkauft waren.
Die Initiative passt zur Super-IP-Strategie von MINISO, mit globalen Marken zusammenzuarbeiten, und ist strategisch auf die Premiere des Disney-Live-Action-Films Lilo & Stitch am 23. Mai 2025 abgestimmt. Das Unternehmen plant, diese Pop-up-Erlebnisse weltweit auszubauen, unter anderem in Märkten wie China, Australien, Indonesien, Singapur und Kanada.
- Immediate sell-out of 2,000 -edition products indicates strong consumer demand
- Strategic timing with Disney's upcoming Lilo & Stitch movie release
- Global expansion plans across multiple major markets
- Successful implementation of Super IP strategy through Disney collaboration
- -time nature of pop-ups may restrict sustained revenue potential
- Heavy reliance on single character merchandise may pose inventory risk
The MINISO's Disney's Stitch fluffy pop-up will open from April 12 until May 4 on the first floor of the American Dream Mall in
Inside the pop-up, fans can discover nearly 200 Disney's Stitch collaboration products. The adorable offering is budget-friendly, too, with most items priced between
As one of Disney's most beloved characters, Stitch has won hearts worldwide with his quirky charm and lovable antics. With a highly-anticipated Lilo & Stitch live-action film set to premiere only in theaters on May 23, 2025, this iconic character is set to take the world by storm again. As part of its Super IP strategy, MINISO has collaborated with globally renowned brands to bring fans innovative and creative products. This collaboration with Disney Stitch marks another exciting milestone.
To celebrate these fluffy-tastic events, MINISO hosted an electrifying party at the American Dream Mall pop-up on April 12. Over 400 Disney's Stitch lovers were invited to dress up as fluffy Stitches, turning the American Dream Mall into a sea of blue fluffy excitement. The response was overwhelming, with all 2,000 limited-edition vinyl blind boxes available on the first day selling out instantly at both the American Dream and Los Cerritos Center pop-up stores.
But the fun doesn't stop in the U.S.! MINISO is bringing the adorable Disney's Stitch experience to more fans globally this year, with the fluffy party heading to
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting, and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
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SOURCE MINISO
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