MINISO Announces the Soft Opening of its First Store in Italy, with More to Come

Rhea-AI Summary

MINISO has announced the soft opening of its first store in Italy on April 8, 2021, located in Rome's Via Tuscolana 865. The store aims to provide affordable, high-quality products amidst the pandemic, attracting significant customer interest even with limited in-store capacity. The store reported an average spend of 24.71 euros per order, with 80% of items priced under 7 euros. Following this opening, MINISO plans to launch three more stores in April and a flagship store in June, continuing its European expansion despite pandemic challenges.

Positive

• Strong customer interest, with a queue outside the store during soft opening.
• Average customer spend of 24.71 euros indicates positive initial sales.
• Plans to open additional stores in Italy, indicating ongoing expansion.
• Continued expansion in Europe, opening new stores in multiple markets.

Negative

• None.

GUANGZHOU, China, April 12, 2021 /PRNewswire/ -- Leading lifestyle product retailer, MINISO, has announced the opening of its first store in Italy, conducting a soft opening which started on April 8, and plans to open three more stores this month with their flagship store in the pipeline for a mid-2021 opening.

With the hope of delivering the enjoyment of high-quality, affordable products to residents in the neighborhood during the pandemic, MINISO opened its first store in Italy at Via Tuscolana 865, a residential area in central Rome with convenient access to transportation.

The first day of the soft opening attracted a queue of consumers. Strictly followed the local epidemic prevention regulations, the store limited in-store shoppers to a maximum of 14 at a time, which however did not affect customers' interest to discover MINISO products. Many people chose to wait in queue outside the store. With 80% of products priced within the 7 euros per unit range, the store reported an average spend of 24.71 euros per order that day.

"MINISO's products are very competitive in terms of design, price and quality," said Shimon Ladkani, Vice President of MINISO Italy, "MINISO has created a friendly and relaxing environment in its stores, making shopping in the stores a pleasant experience for customers. This is a feature that will certainly be appreciated by consumers in Italy."

Mr. Ladkani, who is also a well-known clothing distributor in Italy, has for years provided service and support to popular local clothing chain brands such as Zuiki, Clayton, and Nuna Lie. With plenty of storefront, channel and franchisee partner resources, Mr. Ladkani is confident in MINISO's market expansion in Italy.

Hot on the heels of the first store opening in Rome, MINISO will open another three stores this April, including one in Catania, one in the Euroma 2 Shopping Mall in Rome, and another one in Centro Commerciale Aprilia 2 in Latina. The MINISO flagship store is set to open in June in Porta di Roma Shopping Mall, one of the largest shopping malls in Rome.

Despite the pandemic, MINISO has continued its expansion in Europe and entered multiple new markets in 2020, opening its first stores in Malta, Iceland, France, Portugal and more areas. In addition to new market entries, it also added more stores to its existing markets. Earlier this month, MINISO opened its 27th store in Spain, showing the brand's great potential amidst industry-wide scaling back and closings.

For more information, please visit
https://www.instagram.com/minisoitaly 
www.miniso.com 

About MINISO

MINISO (NYSE: MNSO) is a lifestyle product retailer, offering high-quality household goods, cosmetics, food, and toys at affordable prices. Since its first store opened in Guangzhou in 2013, MINISO has opened more than 4,514 stores in over 80 countries and regions. With a focus on sleek design and fun trends, its mission is to enable everyone to enjoy life's little surprises.

 

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SOURCE Miniso Group

FAQ

What is the significance of MINISO's first store opening in Italy?

MINISO's first store opening in Italy signifies its expansion into a new European market, promising affordable and high-quality products to local consumers.

When did MINISO open its first store in Italy?

MINISO opened its first store in Italy on April 8, 2021.

How many MINISO stores are planned to open in Italy soon?

MINISO plans to open three more stores in Italy this April and a flagship store in June.

What was the average spending per customer on the first day of MINISO's soft opening in Italy?

The average spending per customer during the soft opening was 24.71 euros.

How does MINISO's product pricing compare in Italy?

About 80% of MINISO's products in Italy are priced at or below 7 euros, making them affordable for consumers.