ManifestSeven Announces Distribution Agreement with Better Than Good Holdings, Inc.
ManifestSeven Holdings Corporation has signed a distribution agreement between its B2B division, Highlanders Distribution, and Better Than Good Holdings, Inc. This partnership will distribute cannabis brands Cream of the Crop and West Coast Trading Co. in California. BTG, which generated $16.1 million in revenue in 2020 and shipped 800,000 units, aims to expand its market reach through Highlanders' infrastructure, particularly in Northern California. This collaboration strengthens Highlanders' product offering in key categories, fulfilling over 50% of regulated cannabis sales in the state.
- Partnership with Better Than Good Holdings expected to enhance market presence in Northern California.
- BTG has a strong revenue history, generating $16.1 million and shipping 800,000 units in 2020.
- Highlanders Distribution to provide crucial 'last-mile' fulfillment, increasing efficiency.
- None.
- M7's business-to-business division, Highlanders Distribution, to distribute Cream of the Crop and West Coast Trading Co., two of California's most recognized cannabis brands
IRVINE, Calif., March 24, 2021 /PRNewswire/ -- ManifestSeven Holdings Corporation (CSE: MSVN) (OTCMKTS: MNFSF) ("M7" or the "Company"), California's first integrated omnichannel platform for legal cannabis, today announced that its business-to-business division, Highlanders Distribution, has entered into a distribution agreement with Better Than Good Holdings, Inc. ("BTG"), a California-based brand group that produces some of the state's most recognizable cannabis products.
BTG carries an expanding portfolio of premium cannabis products that currently consists of 32 individual SKUs across several key categories—including flower, pre-rolls, concentrates, extracts, capsules, and vape cartridges—under its flagship Cream of the Crop label, a top 10 California indoor flower brand in 2020, and the West Coast Trading Co. label, one of the state's top 25 fastest-growing flower brands in 2020, according to BDS Analytics. BTG generated approximately
"We are thrilled to introduce BTG into the M7 family through this new partnership," commented Pierre Rouleau, M7's Chief Operating Officer. "We have built our integrated B2B and B2C cannabis superhighway with a focus on partnering with brands that offer safe, high-quality cannabis products to consumers. BTG shares our vision for the evolving cannabis industry and we are excited to support the growth of their leading brands. Furthermore, this strategic relationship will allow Highlanders to fortify its product offering in the critical flower and pre-roll categories, which have historically accounted for over 50 percent of regulated cannabis sales in California."
Under the distribution partnership, BTG will have the opportunity to strengthen its presence in Northern California and expand into new markets by utilizing Highlander's statewide distribution infrastructure and recently expanded vehicle fleet. Highlanders will provide BTG with storage and warehousing of its finished goods at M7's new multi-use facility in Brisbane, which will serve as the centralized "last-mile" fulfillment hub for BTG's products in Northern California, providing convenient access to a robust customer base of licensed cannabis retailers operating in some of the state's largest population centers.
"We are excited to enter into this partnership and leverage the full scope of M7's B2B and B2C capabilities," said Dustin Milner, Chief Executive Officer of BTG. "With our business expanding at an annualized growth rate of 112 percent, providing more efficient and reliable service to our retailer customers in major markets like San Francisco, Oakland, and Sacramento is a key component of our growth strategy in 2021. We expect our brands to resonate well throughout Northern California and we look forward to providing direct-to-consumer access to our products through M7's growing network of Weden delivery hubs and storefront dispensaries."
About Better Than Good Holdings, Inc.
Better Than Good Holdings, Inc. ("BTG") is a California-based, brand-centric cannabis company with the mission of providing superior quality in cannabis with its products, services, and leadership through business practices that are environmentally conscious and socially responsible. BTG's flagship brand, Cream of the Crop, focuses on providing exceptional quality cannabis to elevate consumers' lives and was one of California's top 10 indoor flower and top 25 overall flower brands in 2020, according to BDS Analytics.
About ManifestSeven Holdings Corporation
ManifestSeven Holdings Corporation (CSE: MSVN) (OTCMKTS: MNFSF) ("M7" or the "Company") disrupts the California cannabis landscape by seamlessly integrating proprietary distribution, retail, and delivery operations into a unified statewide platform that supports compliant and efficient commerce, both for cannabis enterprises and consumers. M7 offers local on-demand delivery through a growing portfolio of delivery hubs and storefront dispensaries in the state's major metropolitan markets through its direct-to-consumer division, Weden. Through its business-to-business division, Highlanders Distribution, the Company provides a comprehensive suite of commercial and compliant services to licensed cannabis cultivators, manufacturers, distributors, and retailers operating throughout California. M7's 1-800-CANNABIS portal ties the Company's integrated cannabis operations together with a centralized gateway through which businesses and consumers can access M7's comprehensive suite of products and solutions. M7 is a publicly listed company on the Canadian Securities Exchange ("CSE") trading under the ticker symbol "MSVN". Additional information is available under the Company's SEDAR profile at www.sedar.com.
For the latest news, activities, and media coverage, please visit www.manifest7.com. To receive Company updates and be added to the email distribution list, please sign up here, or connect with us on LinkedIn, Twitter, YouTube, or Telegram.
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.
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