SCOTCH-BRITE CONTINUES TO BUILD SUSTAINABILITY INTO ITS GREENER CLEAN PRODUCTS

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Scotch-Brite™ Brand launches Greener Clean™ Non-Scratch Soap Control Dishwand and Bottle & Straw Brush, emphasizing sustainability and durability. Products feature recycled content and plant-based materials, catering to eco-conscious consumers.

Introducing the Greener Clean Non-Scratch Soap Control Dishwand and Greener Clean Bottle & Straw Brush

ST. PAUL, Minn., April 9, 2024 /PRNewswire/ -- Scotch-Brite™ Brand is expanding its Greener Clean™ product line with the launch of the Scotch-Brite® Greener Clean™ Non-Scratch Soap Control Dishwand and Scotch-Brite® Greener Clean™ Bottle & Straw Brush. In continued efforts to design solutions that help advance a global circular economy, the brand has expanded its cleaning tools containing recycled content and plant-based materials, again without sacrificing durable cleaning power.

"Consumers are making more conscious purchasing decisions as they prioritize products that have a reduced impact on the environment. Scotch-Brite is committed to providing eco-friendly solutions that answer this need and are built to last," said Amanda Dauphinais, vice president, 3M Home and Auto Care. "We are thrilled to be launching two new products featuring recycled content and plant-based materials that emphasize our commitment to sustainability. Both products harness Scotch-Brite's cleaning expertise to deliver the brand's superior scrubbing performance and optimal experience to get the tough jobs done."

The Scotch-Brite Greener Clean Non-Scratch Soap Control Dishwand keeps consumer's hands out of the mess while maintaining the brand's signature multipurpose scrubbing power. Understanding the need to use less virgin material, the handle is made from 30 percent recycled content and 10 percent plant-based material and the non-scratch foam alternative scrubber is made from 50 percent recycled plastic. With a leak-free guarantee, not only does the product help eliminate kitchen grime, but also contains less virgin plastic. The Scotch-Brite Greener Clean Non-Scratch Soap Control Dishwand handle can continue to be reused with Scotch-Brite Greener Clean Non-Scratch Soap Control Dishwand Refills that are compatible with all Scotch-Brite dishwands.

The Scotch-Brite Greener Clean Bottle & Straw Brush is ideal for cleaning insulated mugs and cups, water bottles, glassware, food processors, blenders and so much more. Made from 30 percent plant-based material and 25 percent recycled content, consumers can feel good about their purchasing and cleaning behaviors. The cleaning duo boasts an innovative straw brush that neatly tucks inside the handle, safe to use on a variety of surfaces and designed with sisal bristles that provide long-lasting scrubbing power. To further enhance consumer experience, the handle can be reused with Scotch-Brite Greener Clean Bottle Brush Head Replacements.

Both products are dishwasher safe and gentle on a variety of surfaces. The Scotch-Brite Greener Clean Non-Scratch Soap Control Dishwand and Refill are currently available for purchase, retailing at $7.99 on Target.com and for $11.65 with three refills on Amazon.com. The dishwand will also hit Target stores shelves nationwide later this month. The Scotch-Brite Greener Clean Bottle & Straw Brush will be available for purchase later this month, and retails for $7.99 as a stand-alone product on Target.com or $14.99 with two replacement heads  Amazon.com. These new products expand the line of Scotch-Brite's Greener Clean collection.

About 3M 
3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news. 

About Scotch-Brite™
For 65 plus years, the Scotch-Brite™ Brand has been brightening homes and lives with cleaning expertise and innovative solutions that power through tough messes and let you enjoy the feeling of clean. With our ever-expanding line of products, we are a trusted leader in cleaning and a staple in households worldwide. Learn more at scotch-brite.com.

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SOURCE 3M Company

FAQ

What are the new products launched by Scotch-Brite™ Brand?

Scotch-Brite™ Brand has launched the Greener Clean™ Non-Scratch Soap Control Dishwand and Greener Clean™ Bottle & Straw Brush.

What materials are used in the handle of the Non-Scratch Soap Control Dishwand?

The handle of the Non-Scratch Soap Control Dishwand is made from 30% recycled content and 10% plant-based material.

What percentage of recycled plastic is used in the non-scratch foam alternative scrubber?

The non-scratch foam alternative scrubber is made from 50% recycled plastic.

What products can the Bottle & Straw Brush clean?

The Bottle & Straw Brush is ideal for cleaning insulated mugs, water bottles, glassware, food processors, blenders, and more.

How do the new products emphasize sustainability?

The new products feature recycled content and plant-based materials, catering to eco-conscious consumers.