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Mirriad upgrades to New York OTCQX® Best Market

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Mirriad Advertising plc has successfully qualified to trade on the OTCQX® Best Market in the U.S., effective April 21, 2021, under the symbol 'MMDDF.' This transition from the OTCQB® Venture Market aims to enhance access for U.S. investors, allowing trades in U.S. dollars during American market hours. Mirriad's CEO, Stephan Beringer, emphasized the strategic significance of this upgrade, which will expand their investor base and support their technology-driven growth in in-content advertising. The company continues to trade on London Stock Exchange's AIM under 'MIRI.'

Positive
  • Transition to OTCQX allows trading in U.S. dollars and increases accessibility for U.S. investors.
  • Enhances visibility and credibility in the U.S. market, attracting potential new investors.
Negative
  • None.

LONDON, April 21, 2021 /PRNewswire/ -- RNS Number : 0974W ("Mirriad" or the "Company") -- Mirriad Advertising plc, the leading in-content advertising company, is pleased to announce it has qualified to trade on the OTCQX® Best Market in the United States, home to international brands such as Roche, adidas and Heineken. The market is operated by OTC Markets Group Inc ("OTC Market"). 

Mirriad commences trading today on the OTCQX under the symbol "MMDDF.", having previously traded on the OTCQB® Venture Market. 

US investors can find current financial disclosure and Real-Time Level 2 quotes for the company on www.otcmarkets.com. The move also enables Mirriad's shares to be traded by all major broker-dealers in the United States and the ability to access Mirriad's Ordinary Shares in US dollars, during US market hours.

Mirriad's Ordinary Shares will continue to trade on the London Stock Exchange's AIM market under the symbol "MIRI".

Stephan Beringer, CEO of Mirriad, said: "This upgrade to OTCQX marks another valuable step in our strategic plans in the US. As we focus on developing technology that will define the in-content advertising space, we look forward to global investors having increased access to our shares and joining our journey as we deliver against our objectives."

Jonathan Dickson, Vice President of International Corporate Services at OTC Markets Group, said: "Congratulations to Mirriad Advertising plc on qualifying for the OTCQX Best Market. We are pleased to support innovative and entrepreneurial international companies seeking to strengthen transparency and to provide better access to disclosure and trading for US investors. Cross-trading on OTCQX in the US will enable Mirriad Advertising, which is listed on the London Stock Exchange's AIM Market, to diversify its investor base and to expand its global engagement even further."

For further information please visit www.mirriad.com or contact: 

Mirriad Advertising plc.

Stephan Beringer, Chief Executive Officer

Tel: +44 (0)207 884 2530

David Dorans, Chief Financial Officer


Ryan Mendy, US Investor Relations


Nominated Adviser & Broker: Canaccord Genuity Limited 

Simon Bridges

Tel: +44 (0)20 7523 8000

Richard Andrews 


Thomas Diehl 


Financial Communications: Charlotte Street Partners 

Tom Gillingham

Tel: +44 (0) 7741 659021

Andrew Wilson

Tel: +44 (0) 7810 636995

US Listing: OTC Markets Group: 

Jonathan Dickson, Senior VP

Tel: +44 (0) 20 3950 7235

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

About the OTC
OTC Markets Group Inc. operates the OTCQX® Best Market, the OTCQB® Venture Market and the Pink® Open Market for 10,000 U.S. and global securities. Through OTC Link® ATS and OTC Link ECN, OTC Markets connect a diverse network of broker-dealers that provide liquidity and execution services.  This enables investors to easily trade through the broker of their choice and empower companies to improve the quality of information available for investors. 

OTC Markets Group is the U.S home to many of the world's largest established brands such as Roche, adidas, Heineken, Marks & Spencer's and Danone.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

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Cision View original content:http://www.prnewswire.com/news-releases/mirriad-upgrades-to-new-york-otcqx-best-market-301274207.html

SOURCE Mirriad Advertising plc

FAQ

What is Mirriad's stock symbol on OTCQX?

Mirriad's stock symbol on OTCQX is 'MMDDF.'

When did Mirriad start trading on the OTCQX?

Mirriad began trading on the OTCQX on April 21, 2021.

What other market does Mirriad trade on?

Mirriad also trades on the London Stock Exchange's AIM under the symbol 'MIRI.'

What are the benefits of Mirriad trading on the OTCQX?

The upgrade to OTCQX provides enhanced access for U.S. investors and allows trades in U.S. dollars during U.S. market hours.

MIRRIAD ADVERTISING LTD

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