New Series of Special Edition Herman Miller Gaming Chairs Launching
Herman Miller (NASDAQ: MLHR) has launched a new series of special edition chairs tailored for gamers, starting with the Aeron Chair, available from September 2, 2020 at $1445 USD. The iconic chair, recognized for its ergonomic benefits, will now feature an all-matte black finish, addressing gamers' requests for aesthetic appeal in their setups. This move leverages decades of ergonomic research, catering to both comfort and style. More gaming chair editions are expected later in Fall 2020.
- Launch of special edition Aeron Chair enhances appeal to the growing gaming market.
- All-matte black finish meets aesthetic demands of gamers, potentially increasing sales.
- Strong history of ergonomic research positions Herman Miller favorably against competitors.
- None.
ZEELAND, Mich., Sept. 2, 2020 /PRNewswire/ -- Herman Miller (NASDAQ: MLHR) announced today that they are releasing a series of special edition chairs for the gaming community, starting with the iconic Aeron Chair. Aeron has already made its mark in the world of online gaming. It has been consistently ranked as one of the top office chairs for gaming by the gaming industry and is the choice of many superstar gamers.
"When we started our research into how we could help meet the needs of the gaming community, we discovered many of our existing chairs were already favorites of individuals and teams," said Tim Straker, Chief Marketing Officer for Herman Miller. "We came across countless gaming reviews for Aeron, and they were all positive. It makes sense. Aeron is one of, if not the most, versatile chairs ever designed, and we have seen it used everywhere from pro sports locker rooms to broadcasting sets to recording studios–it even sits in the permanent collection at the Museum of Modern Art in New York City."
From hundreds of hours of conversation and observation with gamers, it was clear that both ergonomics and aesthetics matter. "There is no question it is an amazing chair for gamers," said Ben Watson, Chief Creative Officer at Herman Miller. "The ways any player, of any size, playing any game can fine tune the adjustments of the chair to find optimal support was called out as a huge benefit. But gamers also told us that they care about how the chair looks: overall design and color are important. We consistently heard gamers ask for an all-black Aeron–they wanted their chair to feel like a part of their gaming set-ups. So that's what we gave them." This is the first time Aeron has been sold with an all matte black finish, including the Pellicle material that supports the sitter's body.
Decades of research in ergonomics have equipped Herman Miller to design new products like the recently released Embody Gaming Chair, as well as reconfigure existing products specifically for gamers. "Gamers have been huge and vocal fans of Aeron for a long time," said Jon Campbell, Gaming Business Lead at Herman Miller. "Armed with these insights and our own research, we were able to combine the optimal configuration of Aeron, which offers customized back support and a forward seat angle for an active gaming posture, with a new color option that better matches the gaming aesthetic. This special gaming edition Aeron offers gamers everywhere another fantastic Herman Miller solution for their set-ups."
Traditional athletes work to connect every part of their body in proper alignment and sequence to generate power and balance, and gamers are no different. Players achieve maximum performance and comfort when all of their muscles, joints, and bones are aligned properly and active. Herman Miller has advanced thinking about this alignment and symmetry, commonly referred to as the anatomical loop. "Athletes who play video games are looking for the same outcomes as traditional athletes," says Campbell. "The gaming edition of Aeron is where high performance and ergonomics meet iconic design. It offers that same comfort the Aeron is known for, tailored for gamers who want to play all day (or night)."
The new matte black special gaming edition Aeron will be available starting September 2nd, 2020 for
About Herman Miller
Herman Miller is a globally recognized provider of furnishings and related technologies and services. Since its inception in 1905, the company has relied on innovative design to help people do great things. The global design leader has evolved into Herman Miller Group, a family of brands that collectively offers a variety of products for environments where people live, learn, work, heal, and play. The family of brands includes Colebrook Bosson Saunders, Design Within Reach, Geiger, HAY, Maars Living Walls, Maharam, naughtone, Nemschoff, and Herman Miller. For more information visit www.hermanmiller.com/about-us.
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SOURCE Herman Miller, Inc.
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