Michaels and Project Sunshine Bring 30,000 Craft Kits to Pediatric Patients Nationwide

Rhea-AI Summary

The Michaels Companies is partnering with Project Sunshine to deliver over 30,000 Under the Sea Craft Kits to pediatric patients in hospitals across the U.S. and Canada. This initiative aims to provide joy and therapeutic engagement for children during long-term hospital stays. The partnership began with a donation of $120,000 raised by Michaels' team members and customers. The first rollout will occur at Children’s Health in Dallas, Texas, starting December 2021, with continued efforts planned for the following year.

Positive

• Michaels is donating over 30,000 craft kits to support pediatric patients.
• Partnership raises awareness for children facing medical challenges.
• Successfully raised $120,000 through customer donations.

Negative

• None.

Partnership will bring arts and crafts to children who require long-term hospital stays

Kits provide joy and happiness during the healing process

IRVING, Texas--(BUSINESS WIRE)-- The Michaels Companies, Inc. and Project Sunshine are partnering this holiday season to bring joy to pediatric patients and their families with a new Under the Sea Craft Kit for kids to use during their hospital stay. Project Sunshine, which provides support for families facing medical challenges and healing through the power of play, worked with Michaels, the largest arts and crafts retailer in North America, to create more than 30,000 Craft Kits. The Craft Kits will be sent to hospitals across the country for young patients facing illness or other medical challenges. The rollout begins at Children’s Health in Dallas in December and will continue across the U.S. and Canada next year.

Ashley Buchanan, CEO, The Michaels Companies, joins Whitney Namm Pollack, Executive Director, Project Sunshine along with Olivia Turner and Jill Pocius, Children's Health, at Children's Medical Center Dallas to drop off nearly a thousand Michaels craft kits for pediatric patients. (Photo: Business Wire)

The Michaels and Project Sunshine Under the Sea Craft Kits are individualized packets of materials to inspire play and engagement, spark joy and provide therapeutic value to the physical and emotional healing process. Delivered in an illustrated seascape canvas bag that patients can paint and customize, each Craft Kit comes with a submarine notebook for self-expression, a velvet cat-mermaid ornament, a wooden shark and seashell windchime, a yarn fish stitch kit, markers and a paint set.

To kick off this initiative, Michaels CEO Ashley Buchanan and Project Sunshine Executive Director Whitney Namm Pollack visited Children’s Health in Dallas, Texas on Thursday, December 16, 2021, to deliver these new Craft Kits to the hospital. Additionally, Children’s Health Child Life Specialists decorated a patient playroom to bring more joy to families at the hospital during the holiday season.

“As a father of three, I feel for the families going through long-term hospital stays,” said Ashley Buchanan, CEO, The Michaels Companies. “Together, with Project Sunshine, we are happy to inspire creativity and provide a bit of entertainment to these children and their families, one Craft Kit at a time.”

“The Project Sunshine and Michaels partnership ensures that 30,000 hospitalized children across the United States will experience play and joy through this new Craft Kit. The power of creativity that Michaels provides is a healthy distraction and supports healing at a much-needed time,” said Whitney Namm Pollack, Executive Director of Project Sunshine.

In this first year of partnership, Michaels Team Members and customers raised $120,000 to support Project Sunshine during the month of July 2021 with a point-of-sale donation option at retail locations across the country. Michaels and Project Sunshine will continue this partnership in 2022.

For more information on the work Project Sunshine does and for how to get involved, visit www.projectsunshine.org.

About The Michaels Companies, Inc.

The Michaels Companies, Inc. is the largest specialty retailer in North America providing the best assortment of curated arts and crafts componentry. We operate 1,275 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. In addition, The Michaels Companies, Inc. owns Artistree, a manufacturer of custom and specialty framing merchandise. Our company was founded in 1973 and is headquartered in Irving, Texas. For store locations or to shop online, please visit www.michaels.com.

About Project Sunshine

Project Sunshine is a global network of volunteers that brings the healing power of playing together to support children with medical challenges. Project Sunshine partners with 450+ hospital partners and 20,000+ Project Sunshine volunteers to support pediatric patients and their families. To learn more about Project Sunshine visit www.ProjectSunshine.org

View source version on businesswire.com: https://www.businesswire.com/news/home/20211220005786/en/

Michaels:

Adam Krell, Manager, Communications

adam.krell@michaels.com



Project Sunshine:

Tim Lemberger, Director of Communications

tlemberger@projectsunshine.org

Source: The Michaels Companies, Inc.

FAQ

What is the purpose of the Michaels and Project Sunshine partnership?

The partnership aims to provide joy and creativity to pediatric patients during long-term hospital stays through craft kits.

How many craft kits is Michaels sending to hospitals?

Michaels is sending over 30,000 craft kits to pediatric hospitals across the U.S. and Canada.

When did the Michaels and Project Sunshine initiative begin?

The initiative began with a rollout at Children’s Health in Dallas in December 2021.

How much money did Michaels raise for Project Sunshine?

Michaels raised $120,000 to support Project Sunshine during a month-long donation drive.

What is inside the Under the Sea Craft Kits?

Each Craft Kit includes materials like a submarine notebook, velvet cat-mermaid ornament, shark windchime, and a paint set.