Middleby Acquires Flavor Burst Innovation for Beverage and Soft Serve

Rhea-AI Summary

The Middleby Corporation (NASDAQ: MIDD) has acquired Flavor Burst, a company specializing in innovative flavoring technology for beverages and soft serve products, based in Danville, Ind. This acquisition, valued at $5 million in annual revenue for Flavor Burst, aims to enhance Middleby’s beverage solutions and customer offerings, providing automated multi-flavor syrup dispensing that improves flavor consistency and profitability for end users. CEO Tim FitzGerald highlighted the strategic importance of Flavor Burst's technology, which aligns with Middleby's existing product lines and is already utilized in chain restaurants globally.

Positive

• Acquisition of Flavor Burst expands product offerings and market reach.
• Flavor Burst has annual revenues of $5 million, contributing to Middleby's financial growth.
• Technology enhances flavor consistency and operational efficiency for customers.

Negative

• None.

ELGIN, Ill.--(BUSINESS WIRE)-- The Middleby Corporation (NASDAQ: MIDD) today announced the acquisition of Flavor Burst, an innovative technology used in a variety flavored beverage and soft serve products. The company is based in Danville, Ind. and has annual revenues of $5 million.

“Flavor Burst provides flavoring systems to enhance customer offerings for soft serve, shakes, slush, smoothies, frozen carbonated beverages, frozen coffees, and frozen cocktails. This technology complements and extends the existing product offerings from our beverage group,” said Tim FitzGerald, CEO of Middleby. “Flavor Burst systems can be found in chain restaurants and retail outlets worldwide and are currently used on Taylor equipment, a natural extension of our existing offerings. As part of Middleby and our beverage brand solutions, we are excited for the growth opportunities and providing a more seamless experience for our end users.”

Flavor Burst delivers delicious and visually appealing flavorings to consumers, while simplifying operations. The technology automates multi-flavor syrup dispense, improving flavor consistency and end user profitability. More information is available at www.flavorburst.com.

The Middleby Corporation is a global leader in the foodservice industry. The company develops and manufactures a broad line of solutions used in commercial foodservice, food processing, and residential kitchens. Supporting the company’s pursuit of the most sophisticated innovation, the state-of-the-art Middleby Innovation Kitchens showcases and demonstrates the most advanced Middleby solutions. In 2022 Middleby was named a World’s Best Employer by Forbes and is a proud philanthropic partner to organizations addressing food insecurity. For more information on Middleby and the company’s brands please visit www.middleby.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230124005706/en/

Darcy Bretz, Director of Corporate Communications, (847) 429-7756

Source: The Middleby Corporation

FAQ

What are the details of Middleby's acquisition of Flavor Burst?

Middleby acquired Flavor Burst, a beverage flavoring technology company, enhancing its beverage solutions portfolio.

How will the Flavor Burst acquisition impact Middleby's revenue?

Flavor Burst generates $5 million in annual revenue, which will contribute positively to Middleby's overall financial performance.

What benefits does Flavor Burst technology provide?

The technology automates multi-flavor syrup dispensing, improving flavor consistency and increasing profitability for customers.

Where is Flavor Burst located?

Flavor Burst is based in Danville, Indiana.