MangoRx’s Brand and Products to be Featured by Barstool Sports in Week of Programming Around the Biggest Sports Event of the Year on February 11
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Insights
The strategic partnership between MangoRx and Barstool Sports represents a significant marketing move for MangoRx, aimed at leveraging Barstool's substantial reach within the key 18-34 male demographic. This demographic aligns well with MangoRx's target market for men's health and wellness products. The expected 7 million views and impressions from the Barstool Podcasts could lead to a substantial increase in brand awareness and potentially drive sales for MangoRx's products, particularly the newly launched 'Prime' TRT.
From a market research perspective, the choice to sponsor Barstool Sports' programming around the Super Bowl, an event with historically high viewership, indicates a strategic deployment of advertising dollars. It's worth noting that the Super Bowl's advertising space is among the most expensive, given its vast audience. Thus, the effectiveness of this campaign should be closely monitored to evaluate ROI. The potential impact on MangoRx's stock could be positive if the campaign translates into higher product sales and market penetration.
'Prime' by MangoRx, powered by KYZATREX®, represents a noteworthy advancement in the field of Testosterone Replacement Therapy (TRT). The product's oral delivery mechanism, as opposed to traditional injections, could be a game-changer for patient compliance and convenience. Furthermore, the absorption through the lymphatic system to avoid liver toxicity is a significant pharmacological benefit.
From a medical research standpoint, the clinical efficacy of 'Prime'—96% by day 90 according to Phase 3 clinical research—is compelling. Given the prevalence of low testosterone levels in adult men and the potential health benefits of TRT, including enhanced vitality, mood, cognition and physical performance, 'Prime' could see rapid adoption if it proves to be as effective in a broader patient population as it was in clinical trials. The impact on MangoRx could be substantial if 'Prime' becomes a preferred TRT option among healthcare providers and patients, leading to increased prescriptions and revenue growth for the company.
The financial implications of MangoRx's marquee sponsorship with Barstool Sports for the promotion of 'Prime' should be evaluated in terms of both costs and potential revenue growth. The investment in high-profile advertising during an event like the Super Bowl must be weighed against the expected increase in sales. MangoRx's stock performance could be influenced by investor perceptions of the effectiveness of this marketing strategy.
Given the reported year-over-year audience growth for Barstool's Big Game livestream, the exposure for MangoRx could significantly enhance its market presence, which in turn may lead to an uptick in stock valuation if the market anticipates a strong sales trajectory. However, it's crucial to monitor subsequent quarterly financial reports to assess the actual impact on the bottom line. Any discrepancies between projected and actual sales growth could lead to stock volatility.
"King of the Internet" Dave Portnoy's Uber-Popular Sports Media Company to Spotlight FDA-Approved Oral Testosterone Replacement ‘Prime’ by MangoRx, Powered by Kyzatrex®
Dallas, Texas, Jan. 19, 2024 (GLOBE NEWSWIRE) -- Mangoceuticals, Inc. (Nasdaq: MGRX) (“MangoRx” or the “Company”), a company focused on developing, marketing, and selling a variety of men’s health and wellness products via a secure telemedicine platform, including its uniquely formulated hair growth product (“GROW”) and erectile dysfunction (“ED”) drug (“Mango”), is excited to announce that it will be a Marquee Sponsor for Barstool Sports’ week-long programming schedule surrounding the Big Game in Las Vegas on Sunday, Feb 11, 2024.
The MangoRx brand will be featured across Barstool programming during the week of the Super Bowl, including The Dozen Trivia Live Show Pro-Am with Dave Portnoy and other Barstool fan favorites, Stool Scenes' "Super Bowl Special", and The Rundown, in addition to sponsoring the Big Game’s Day-of livestream from Chicago HQ, the brand’s content house in Las Vegas, and several other podcasts and radio shows.
In addition, as a Marquee Sponsor, MangoRx will be prominently featured on the Barstool Podcasts starting the week of January 22nd and running through March 15th with an estimated number of over 7 million views and impressions.
Dave Portnoy, one of the most recognizable faces in the American sports media industry, founded Barstool Sports, growing the brand into the multi-million-dollar preeminent digital sports media presence. Portnoy, famously known as “El Presidente”, aka “The Mogul”, aka “Davey Pageviews” and the “King of Pizza Reviews”, has established an unassailable empire of influence through Barstool Sports' deeply authentic voice. Already the #1 most followed publisher in the 18-34 demographic and a top-ten global podcast publisher and set to become the first brand to achieve 7 billion likes on TikTok, the fastest growing social media platform worldwide, Barstool Sports, through its innovative content, has established a massive distribution footprint on multiple platforms.
"The Barstool livestream for the Big Game saw its audience grow by nearly
As a Marquee sponsor of Barstool’s Big Game live stream, MangoRx’s products and branding will be present throughout their newly opened Chicago HQ including live promotional giveaways to viewers of the stream.
“We’re thrilled to continue and build upon our partnership with MangoRx in what has been a natural fit between both of our brands”, said Ryan McDermott, Head of Sales, Barstool Sports. “The Big Game is the biggest night for advertisers and we’re looking forward to showcase ‘Prime’ to our passionate fans so this product stands out all week long.”
MangoRx will be using this marketing opportunity to feature its newly launched product, 'Prime' by MangoRx, powered by KYZATREX®️, an innovative FDA-approved oral Testosterone Replacement Therapy (TRT) product KYZATREX, a prescription drug that is used to treat adult men who have low or no testosterone levels due to certain medical conditions, is one of only three FDA approved TRT treatments that is delivered orally--as opposed to the traditional, invasive, and inconvenient injection-based drug delivery protocol. KYZATREX delivers testosterone in a softgel capsule that is absorbed primarily via the lymphatic system, avoiding liver toxicity.
KYZATREX is one of the only FDA approved testosterone replacement therapy ("TRT") treatments that is delivered orally—as opposed to the traditional, invasive, and inconvenient injection-based drug delivery protocol. KYZATREX is delivered as a softgel capsule that is absorbed primarily via the lymphatic system, avoiding liver toxicity.
The benefits of ‘Prime,’ powered by KYZATREX, over traditional injectable TRTs include enhanced vitality, improved mood, sharper cognition, optimized physical performance, and balanced hormonal levels at
About Barstool Sports
Barstool Sports is one of the most influential lifestyle brands in America. Founded by Dave Portnoy in 2003 who over the years has become a media mogul today known to many as the King of the Internet, the famous @stoolpresidente on Instagram, X (formerly Twitter), Facebook, Tik Tok, YouTube & founder of the popular One Bite Pizza Reviews across the U.S.
Barstool Sports began as a four-page sports newspaper that he distributed by hand on Boston's subway platforms and street corners. With a rich 21-year history, Over the years, under Dave Portnoy's guidance, Barstool Sports transformed into a multimedia empire that includes podcasts, video content, and merchandise.
Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with
About MangoRx
MangoRx is focused on developing a variety of men's health and wellness products and services via a secure telemedicine platform. To date, the Company has identified men's wellness telemedicine services and products as a growing sector and especially related to the area of erectile dysfunction (ED) and hair growth. Interested consumers can use MangoRx’s telemedicine platform for a smooth medical prescription that is exclusively compounded for each individual. Orders will then be reviewed by a physician and, if approved, fulfilled and discreetly shipped through MangoRx’s partner compounding pharmacy and right to the patient’s doorstep.
To learn more about MangoRx’s mission and other products, please visit www.MangoRx.com or on social media @Mango.Rx.
Cautionary Note Regarding Forward-Looking Statements
Certain statements made in this press release contain forward-looking information within the meaning of applicable securities laws, including within the meaning of the Private Securities Litigation Reform Act of 1995 ("forward-looking statements"). These forward-looking statements represent the Company's current expectations or beliefs concerning future events and can generally be identified using statements that include words such as "estimate," "expects," "project," "believe," "anticipate," "intend," "plan," "foresee," "forecast," "likely," "will," "target" or similar words or phrases. These forward-looking statements are subject to risks, uncertainties and other factors, many of which are outside of the Company's control which could cause actual results to differ materially from the results expressed or implied in the forward-looking statements, including, but not limited to; our ability to obtain additional funding and generate revenues to support our operations; risks associated with our ED product which have not been, and will not be, approved by the U.S. Food and Drug Administration ("FDA") and have not had the benefit of the FDA's clinical trial protocol which seeks to prevent the possibility of serious patient injury and death; risks that the FDA may determine that the compounding of our planned products does not fall within the exemption from the Federal Food, Drug, and Cosmetic Act ("FFDCA Act") provided by Section 503A; risks associated with related party relationships and agreements; the effect of data security breaches, malicious code and/or hackers; competition and our ability to create a well-known brand name; changes in consumer tastes and preferences; material changes and/or terminations of our relationships with key parties; significant product returns from customers, product liability, recalls and litigation associated with tainted products or products found to cause health issues; our ability to innovate, expand our offerings and compete against competitors which may have greater resources; our significant reliance on related party transactions; the projected size of the potential market for our technologies and products; risks related to the fact that our Chairman and Chief Executive Officer, Jacob D. Cohen and President, Jonathan Arango, combined have majority voting control over the Company; risks related to the significant number of shares in the public float, our share volume, the effect of sales of a significant number of shares in the marketplace, and the fact that the majority of our shareholders paid less for their shares than the public offering price of our common stock in our recent initial public offering; the fact that we have a significant number of outstanding warrants to purchase shares of common stock at
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FOR PUBLIC RELATIONS
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Sahra Simpson
Sahra@luckybreakpr.com
(323) 602-0091 ext. 704
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Email: investors@mangorx.com
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SOURCE: Mangoceuticals Inc.
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