TargetSmart Announces Exclusive Partnership with Magnite to Enable Turn Key Data-Driven Political Advertising Across CTV Inventory
TargetSmart, a leading provider of political data for Democratic campaigns, has announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite's integration with Snowflake AI Data Cloud for Media, allows Democratic campaigns, agencies, and causes to activate campaigns using TargetSmart data across Magnite's extensive CTV footprint on any demand side platform.
Magnite, which ranks #1 in supply coverage according to Jounce Media, provides access to over 90% of programmatic supply in the US and reaches 92 million US ad-supported streaming TV households. With CTV ad spending forecasted to collect 14% of the total $10.7 billion ad spend this year, this partnership aims to provide a streamlined way for political buyers to execute and optimize their campaigns, potentially resulting in higher match rates and faster deal setups.
TargetSmart, un fornitore leader di dati politici per le campagne Democratiche, ha annunciato una partnership esclusiva con Magnite (NASDAQ: MGNI), la più grande azienda pubblicitaria indipendente sul lato di vendita. Questa collaborazione, supportata dall'integrazione di Magnite con Snowflake AI Data Cloud per i Media, consente alle campagne Democratiche, alle agenzie e alle cause di attivare campagne utilizzando i dati di TargetSmart su tutto il vasto ecosistema CTV di Magnite su qualsiasi piattaforma del lato domanda.
Magnite, che si classifica al #1 nella copertura dell'offerta secondo Jounce Media, offre l'accesso a oltre il 90% dell'offerta programmatica negli Stati Uniti e raggiunge 92 milioni di famiglie statunitensi che ricevono streaming TV supportate da pubblicità. Con la spesa pubblicitaria CTV prevista per raccogliere il 14% del totale di 10,7 miliardi di dollari di spesa pubblicitaria quest'anno, questa partnership mira a fornire un modo semplificato per i compratori politici di eseguire e ottimizzare le loro campagne, il che potrebbe portare a tassi di corrispondenza più elevati e a configurazioni di affari più rapide.
TargetSmart, un proveedor líder de datos políticos para campañas Demócratas, ha anunciado una asociación exclusiva con Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad del lado de venta. Esta colaboración, respaldada por la integración de Magnite con Snowflake AI Data Cloud para Medios, permite a las campañas Demócratas, agencias y causas activar campañas utilizando datos de TargetSmart a través de la amplia red CTV de Magnite en cualquier plataforma del lado de demanda.
Magnite, que ocupa el primer lugar en cobertura de suministro según Jounce Media, proporciona acceso a más del 90% del suministro programático en los EE. UU. y llega a 92 millones de hogares estadounidenses que reciben streaming de TV con publicidad. Con se pronostica que el gasto en publicidad CTV recogerá el 14% del total de 10.7 mil millones de dólares en gastos publicitarios este año, esta asociación tiene como objetivo proporcionar una forma simplificada para que los compradores políticos ejecuten y optimicen sus campañas, lo que potencialmente resultará en tasas de coincidencia más altas y configuraciones de acuerdo más rápidas.
TargetSmart는 민주당 캠페인을 위한 정치 데이터의 선도적인 제공업체로서 Magnite(NASDAQ: MGNI)와 독점 파트너십을 발표했습니다. Magnite는 가장 큰 독립적인 판매 측 광고 회사입니다. 이 협력은 Magnite가 Snowflake AI Data Cloud와 통합되어 지원하며, 민주당 캠페인, 에이전시 및 원인들이 Magnite의 광범위한 CTV 네트워크에서 TargetSmart 데이터를 활용하여 캠페인을 활성화할 수 있도록 합니다.
Jounce Media에 따르면 공급 범위에서 1위에 해당하는 Magnite는 미국의 90% 이상의 프로그램 광고 공급에 접근할 수 있으며, 9200만 가구의 광고 지원 스트리밍 TV 가구에 도달합니다. CTV 광고 지출이 올해 총 107억 달러 광고 지출의 14%를 차지할 것으로 예측되면서 이 파트너십은 정치 구매자들이 캠페인을 실행하고 최적화할 수 있는 간소화된 방법을 제공하는 것을 목표로 하며, 이는 더 높은 매칭 비율과 더 빠른 거래 설정으로 이어질 수 있습니다.
TargetSmart, un fournisseur leader de données politiques pour les campagnes démocrates, a annoncé un partenariat exclusif avec Magnite (NASDAQ: MGNI), la plus grande entreprise de publicité indépendante côté vente. Cette collaboration, soutenue par l'intégration de Magnite avec Snowflake AI Data Cloud for Media, permet aux campagnes démocrates, agences et causes d'activer des campagnes utilisant les données de TargetSmart sur l'immense empreinte CTV de Magnite sur n'importe quelle plateforme côté demande.
Magnite, qui se classe #1 en termes de couverture d'approvisionnement selon Jounce Media, offre un accès à plus de 90 % de l'offre programmatique aux États-Unis et atteint 92 millions de foyers américains utilisant des services de streaming TV soutenus par la publicité. Avec les dépenses publicitaires CTV prévues pour représenter 14 % des 10,7 milliards de dollars de dépenses publicitaires totales cette année, ce partenariat vise à fournir un moyen simplifié pour les acheteurs politiques d'exécuter et d'optimiser leurs campagnes, ce qui pourrait potentiellement entraîner des taux de correspondance plus élevés et des mises en place d'accords plus rapides.
TargetSmart, ein führender Anbieter politischer Daten für demokratische Kampagnen, hat eine exklusive Partnerschaft mit Magnite (NASDAQ: MGNI) angekündigt, dem größten unabhängigen Anbieter im Sell-Side-Werbemarkt. Diese Zusammenarbeit, unterstützt durch die Integration von Magnite mit der Snowflake AI Data Cloud für Medien, ermöglicht es demokratischen Kampagnen, Agenturen und Initiativen, Kampagnen mit TargetSmart-Daten über Magnites umfangreiche CTV-Präsenz auf jeder Demand-Side-Plattform zu aktivieren.
Magnite, das laut Jounce Media den ersten Platz in der Angebotsabdeckung einnimmt, bietet Zugang zu über 90 % des programmatischen Angebots in den USA und erreicht 92 Millionen US-Haushalte mit werbefinanziertem Streaming-TV. Da die CTV-Werbeausgaben in diesem Jahr voraussichtlich 14 % der insgesamt 10,7 Milliarden US-Dollar an Werbeausgaben ausmachen werden, zielt diese Partnerschaft darauf ab, den politischen Käufern eine vereinfachte Möglichkeit zu bieten, ihre Kampagnen durchzuführen und zu optimieren, was potenziell zu höheren Übereinstimmungsraten und schnelleren Deal-Setups führen kann.
- Exclusive partnership between TargetSmart and Magnite (MGNI) for political advertising
- Access to over 90% of programmatic supply in the US
- Reach of 92 million US ad-supported streaming TV households
- Potential for higher match rates and faster deal setups for political campaigns
- None.
Insights
This partnership marks a significant shift in political advertising strategies, particularly for Democratic campaigns. By integrating TargetSmart's data with Magnite's extensive CTV network, campaigns gain unprecedented access to targeted audiences. The ability to reach 92 million US ad-supported streaming TV households is a game-changer, especially considering the projected
The streamlined process for campaign execution and optimization addresses the critical need for agility in political messaging. This could potentially lead to more efficient spending and higher voter engagement rates. However, campaigns must be cautious about over-reliance on data-driven targeting, ensuring a balance with broader messaging strategies to avoid alienating potential swing voters.
Magnite's position as the largest independent sell-side advertising company, with access to over
The integration with Snowflake AI Data Cloud adds another layer of sophistication, potentially enabling more nuanced targeting and real-time optimization. However, the exclusivity of this partnership raises questions about market competition and whether Republican campaigns will seek similar arrangements. This could lead to an 'arms race' in political advertising technology, potentially driving up costs and fragmenting the advertising landscape further.
The emphasis on nimbleness and the ability to 'pivot on a dime' in this partnership addresses a important need in modern political campaigns. Rapid response capabilities can be the difference between winning and losing in tight races. However, campaigns must be wary of over-relying on technology at the expense of grassroots efforts and personal voter engagement.
The promise of higher match rates and faster deal setup is enticing, but campaigns should carefully monitor the actual performance metrics to ensure the promised efficiencies materialize. Additionally, while this partnership offers significant advantages to Democratic campaigns, it may also intensify the digital divide in political advertising capabilities between major parties and smaller, independent candidates who may not have access to such sophisticated tools.
Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content
"We've all seen in the last few weeks how campaigns need to be nimble and ready to pivot on a dime to communicate with their target audience. This partnership puts Democratic buyers in the driver's seat and offers them a streamlined way to execute and optimize their political campaigns," said TargetSmart CEO Lindsey Schuh Cortes. "Magnite's scale and direct relationships with publishers bring campaigns and causes closer to the inventory they want to advertise across. We expect the benefits of this closer access to result in higher match rates and faster deal set up resulting in reaching more voters at the speed that political advertising requires."
Magnite is the world's largest independent sell-side advertising company and helps media owners monetize their content across all screens and formats including streaming TV, online video, display, and audio. According to Jounce Media, Magnite ranks #1 in supply coverage, providing access to over
"With CTV ad spending forecasted to collect
About TargetSmart
TargetSmart is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences through personalized outreach. Their politically-focused approach combines consumer data, analytics, data integration and consulting solutions for micro-targeted, multichannel marketing strategies.
TargetSmart is part of the TARA Group LLC, a holding company with a successful track record of investing in independently operated data and marketing companies.
About Magnite
We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling
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SOURCE TargetSmart
FAQ
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