Welcome to our dedicated page for Magnite news (Ticker: MGNI), a resource for investors and traders seeking the latest updates and insights on Magnite stock.
Magnite, Inc. (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform, renowned for assisting publishers in monetizing their content across various screens and formats. From connected TV (CTV), online video, display to audio, Magnite’s technology enables efficient and maximized ad revenue. The company’s platform is trusted by leading agencies and brands globally, facilitating billions of advertising transactions monthly, ensuring access to brand-safe, high-quality ad inventory.
Magnite, previously known as The Rubicon Project before merging with Telaria in 2020, has significantly enhanced its market presence by acquiring SpotX for $1.2 billion in 2021. This acquisition bolstered its CTV business, ensuring a strong foothold in an increasingly digital world. Financially, Magnite generates nearly 45% of its revenue from CTV ad inventory sales, 35% from mobile sites and apps, and the rest from computer-accessed websites.
Headquartered in bustling cities such as New York City, Los Angeles, Denver, London, and Sydney, Magnite has a global reach with offices across North America, EMEA, LATAM, and APAC. Recent projects include the integration of proprietary technology to streamline access to major audio and podcast publishers in the U.S., delivering enhanced monetization tools.
Moreover, Magnite’s Demand Manager provides optimized header bidding operations for clients like Tennis Australia, offering valuable insights, flexibility, and control. Their innovation extends to partnerships with platforms like Mediaocean’s Prisma, enabling seamless access to premium video inventory, further solidifying their industry-leading position.
Magnite continues to see growth, reporting strong financial outcomes even amid challenging ad spend environments. Their latest offerings, including the Magnite Streaming platform and ClearLine, underscore their commitment to delivering superior ad delivery solutions. The firm’s strategy focuses on expanding relationships with streaming partners, driving top-line growth, and ensuring long-term profitability.
The company remains dedicated to operational excellence, securing a significant market share in the programmatic advertising space by leveraging technological advancements and strategic acquisitions. With a strong foundation and clear future objectives, Magnite is poised to remain a pivotal player in the digital advertising ecosystem.
Magnite has partnered with Molotov to power video advertising on its ad-supported streaming service, Mango. Launched in November 2020, Mango offers over 3,000 hours of programming and is experiencing significant growth. Molotov chose Magnite as its Supply-Side Platform (SSP) and SpringServe as its ad server to optimize advertising revenue. Research indicates that connected TV (CTV) consumption in France has surged, with many households subscribing to free ad-supported services. This collaboration is expected to enhance Molotov's advertising capabilities and viewer experience.
SpringServe has appointed Leon Siotis as Head of International to enhance its global presence post-acquisition by Magnite (NASDAQ: MGNI). Siotis, previously President of EMEA at SpotX, will lead efforts in international markets, emphasizing technology access amidst growing CTV and OLV ad revenues. The company reported a remarkable 140% growth in publisher revenue and a 100% increase in CTV impressions for Q3 2021. With over 60% of international impressions now from CTV, SpringServe aims to strengthen its support for clients like LG and Rakuten Advertising.
Magnite has been chosen by Frndly TV as its primary ad server and SSP, enhancing the vMVPD’s ability to generate ad-supported revenue. This partnership will utilize Magnite's advanced technology to optimize ad placements and maximize revenue across multiple screens. Frndly TV, offering affordable live TV for families, has seen consistent growth, appealing to a broad demographic with over 60% female subscribers. The integration aims to bolster Frndly TV’s advertising capabilities, as more consumers shift towards quality ad-supported streaming services.
On November 12, 2021, Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, announced its participation in three upcoming financial conferences. Management will host meetings at the 12th Annual Craig-Hallum Alpha Select Virtual Conference on November 16, present at the RBC Capital Markets Global Technology Conference on November 17 at 11:35 am ET, and will present in-person at the Stephens Annual Investment Conference on December 2 at 10:00 am CT. Live webcasts will be available on Magnite's investor relations site for 90 days post-event.
Magnite reported Q3 2021 results with a revenue of $131.9 million, reflecting a 116% increase year-over-year. Revenue excluding traffic acquisition costs (ex-TAC) reached $114.1 million, up 89% from the previous year, with CTV revenue soaring 290% year-over-year to $43.1 million. However, the company reported a net loss of $24.3 million, worsening from a $10.5 million loss in Q3 2020. Adjusted EBITDA stood at $40.0 million, a 191% rise from last year, indicating strong operational leverage. For Q4 2021, the company anticipates revenue ex-TAC between $138 million and $142 million.
Magnite (NASDAQ: MGNI) has released its report, “CTV Is for Everyone: US 2021,” highlighting a significant shift in viewer habits towards Connected TV (CTV). The report shows that 40% of US TV households now watch only CTV, with viewing time increasing by 44% for CTV households compared to 29% for traditional TV. Notably, 90% of CTV viewers prefer ad-supported content. The research indicates a diverse audience on CTV, contrasting with traditional TV’s older demographic. This insight aims to assist advertisers in effectively reaching CTV viewers.
Magnite (NASDAQ: MGNI) has released its report titled “CTV Is for Everyone: EU5 2021”, revealing that 78% of European audiences consume CTV, highlighting its importance in advertising strategies. Between January 2020 and May 2021, CTV consumption saw a 55% increase, while traditional TV grew by only 17%. The study indicates that CTV viewers are more engaged with personalized advertising, with 23% making purchases after being exposed to CTV ads, compared to 12% for traditional TV. The research was conducted in the UK, France, Germany, Spain, and Italy.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, is set to announce its financial results for Q3 2021 on November 3, 2021. The results will be disclosed after market close, followed by a conference call at 1:30 PM PT / 4:30 PM ET to discuss the performance and outlook. Interested parties can join the call via toll-free or direct dial numbers, and a live audio webcast will be available on their investor relations website.
Magnite (MGNI) has been selected as the preferred sell-side platform by fuboTV (FUBO) to support its advertising strategy, coinciding with the 2021 football season launch. This partnership aims to capitalize on the increasing shift from linear TV to connected TV (CTV), with live sports impressions growing 73% from 2019 to 2020 and an additional 26% in 1H 2021. FuboTV's CTV platform accounts for 94% of its total viewing hours, offering advertisers access to premium inventory and first-party audience data, positioning both companies for future growth in the expanding CTV market.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is hosting its Investor Day on September 15, 2021, from 11 am to 2 pm Eastern Time. The event will feature key speakers including Michael Barrett, President & CEO, and other executives. Attendees can join the webcast via this link. Magnite continues to enhance its position in the rapidly growing CTV market, following its recent acquisition of SpotX in April 2021.
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