Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers
Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, has introduced automated wrapper management within Demand Manager to help publishers increase revenue and efficiency. This new feature, built on Prebid technology, uses machine learning to optimize configurations in a publisher's Prebid Wrapper per impression, potentially enhancing billions of settings.
Ranker, an early adopter, saw a 5% increase in spend after implementing the automated wrapper management feature. The tool adjusts Prebid settings on an ad request basis, maximizing revenue while saving time and resources. Demand Manager has experienced significant growth, with a 30% increase in spend year-over-year from 2023 to 2024. Major publishers like Buzzfeed and Disney use Demand Manager, with 13 of the top 50 Comscore ranked publishers relying on it for Prebid inventory management.
Magnite (NASDAQ: MGNI), la più grande azienda pubblicitaria indipendente al mondo, ha introdotto la gestione automatica dei wrapper all'interno di Demand Manager per aiutare gli editori ad aumentare i ricavi e l'efficienza. Questa nuova funzionalità, basata sulla tecnologia Prebid, utilizza l'apprendimento automatico per ottimizzare le configurazioni nel wrapper Prebid di un editore per ogni impression, migliorando potenzialmente miliardi di impostazioni.
Ranker, uno dei primi ad adottarla, ha registrato un incremento del 5% nella spesa dopo aver implementato la gestione automatica dei wrapper. Lo strumento regola le impostazioni di Prebid su base di richieste pubblicitarie, massimizzando i ricavi e risparmiando tempo e risorse. Demand Manager ha conosciuto una crescita significativa, con un aumento del 30% nella spesa anno dopo anno dal 2023 al 2024. Importanti editori come Buzzfeed e Disney utilizzano Demand Manager, con 13 dei primi 50 editori classificati da Comscore che si affidano ad esso per la gestione dell'inventario Prebid.
Magnite (NASDAQ: MGNI), la empresa publicitaria independiente más grande del mundo, ha introducido la gestión automatizada de wrappers dentro de Demand Manager para ayudar a los editores a aumentar sus ingresos y eficiencia. Esta nueva característica, construida sobre la tecnología Prebid, utiliza aprendizaje automático para optimizar configuraciones en el wrapper Prebid de un editor por impresión, potencialmente mejorando miles de millones de configuraciones.
Ranker, uno de los primeros en adoptarla, vio un incremento del 5% en el gasto después de implementar la función de gestión automatizada de wrappers. La herramienta ajusta las configuraciones de Prebid en función de cada solicitud de anuncio, maximizando ingresos mientras ahorra tiempo y recursos. Demand Manager ha experimentado un crecimiento significativo, con un aumento del 30% en el gasto año tras año del 2023 al 2024. Editores importantes como Buzzfeed y Disney utilizan Demand Manager, con 13 de los 50 editores mejor clasificados por Comscore confiando en él para la gestión de inventario Prebid.
Magnite (NASDAQ: MGNI), 세계 최대 독립 광고 회사가 Demand Manager 내에 자동화된 래퍼 관리를 도입하여 퍼블리셔들이 수익과 효율성을 높일 수 있도록 지원하고 있습니다. 이 새로운 기능은 Prebid 기술을 기반으로 하며 기계 학습을 활용하여 퍼블리셔의 Prebid Wrapper를 인상이 있을 때마다 최적화 하여 수십억 개 설정을 개선할 수 있는 잠재력을 가지고 있습니다.
초기의 사용자 중 하나인 Ranker는 자동화된 래퍼 관리 기능을 구현한 후 5%의 지출 증가를 보았습니다. 이 도구는 광고 요청 기반으로 Prebid 설정을 조정하여 수익을 극대화하면서 시간과 자원을 절약합니다. Demand Manager는 2023년부터 2024년까지 연간 지출 30% 증가라는 상당한 성장을 경험했습니다. Buzzfeed 및 Disney와 같은 주요 퍼블리셔들이 Demand Manager를 사용하고 있으며, Comscore에서 50대 퍼블리셔 중 13곳이 Prebid 인벤토리 관리를 위해 이를 의존하고 있습니다.
Magnite (NASDAQ: MGNI), la plus grande entreprise de publicité indépendante au monde, a introduit la gestion automatisée des wrappers au sein de Demand Manager pour aider les éditeurs à augmenter leurs revenus et leur efficacité. Cette nouvelle fonctionnalité, basée sur la technologie Prebid, utilise l'apprentissage automatique pour optimiser les configurations dans le Wrapper Prebid d'un éditeur par impression, améliorant potentiellement des milliards de paramètres.
Ranker, un des premiers utilisateurs, a constaté une augmentation de 5% des dépenses après avoir mis en œuvre la fonction de gestion automatisée des wrappers. L'outil ajuste les paramètres Prebid sur la base de chaque demande de publicité, maximisant les revenus tout en économisant du temps et des ressources. Demand Manager a connu une croissance significative, avec une augmentation de 30% des dépenses d'une année sur l'autre de 2023 à 2024. Des éditeurs majeurs tels que Buzzfeed et Disney utilisent Demand Manager, avec 13 des 50 éditeurs les mieux classés par Comscore qui s'y fient pour la gestion de l'inventaire Prebid.
Magnite (NASDAQ: MGNI), das größte unabhängige Werbeunternehmen der Welt, hat innerhalb von Demand Manager das automatisierte Wrapper-Management eingeführt, um Verlegern zu helfen, Einnahmen und Effizienz zu steigern. Dieses neue Feature, das auf der Prebid-Technologie basiert, nutzt Maschinenlernen, um Konfigurationen im Prebid-Wrapper eines Verlegers pro Impression zu optimieren, was potenziell Milliarden von Einstellungen verbessert.
Ranker, ein früher Anwender, verzeichnete nach der Implementierung der Funktion für automatisiertes Wrapper-Management einen 5% Anstieg der Ausgaben. Das Tool passt die Prebid-Einstellungen auf Basis von Werbeanfragen an, maximiert die Einnahmen und spart gleichzeitig Zeit und Ressourcen. Demand Manager verzeichnete ein signifikantes Wachstum mit einem 30% Anstieg der Ausgaben im Jahresvergleich von 2023 bis 2024. Große Verleger wie Buzzfeed und Disney nutzen Demand Manager, wobei 13 der 50 am höchsten eingestuften Verleger von Comscore auf ihn für das Management von Prebid-Inventar angewiesen sind.
- Introduced automated wrapper management feature in Demand Manager
- Ranker saw a 5% increase in spend after implementing the new feature
- 30% increase in spend year-over-year for Demand Manager from 2023 to 2024
- 13 of the top 50 Comscore ranked publishers use Demand Manager
- None.
Insights
Magnite's launch of AI-driven automation within Demand Manager marks a significant advancement in programmatic advertising technology. This development could potentially reshape the landscape of digital advertising yield management.
The 5% increase in spend reported by Ranker after implementing the automated wrapper management feature is a tangible indicator of the tool's effectiveness. While this may seem modest, in the high-volume world of programmatic advertising, a 5% improvement can translate to substantial revenue gains.
The key innovation here is the use of machine learning to optimize billions of settings per impression. This level of granularity and real-time optimization was previously unattainable with manual management. It addresses a critical pain point for publishers: the complexity and resource-intensity of managing Prebid configurations.
Moreover, the 30% year-over-year increase in spend for Demand Manager from 2023 to 2024 suggests strong market adoption and effectiveness of the tool even before this AI enhancement. The fact that 13 of the top 50 Comscore ranked publishers use Demand Manager indicates its growing importance in the industry.
However, it's important to note that while automation can significantly improve efficiency, it may also reduce the need for human ad ops professionals, potentially leading to job displacement in the sector. Additionally, as AI becomes more prevalent in ad tech, there may be concerns about transparency and control over the decision-making process.
For Magnite (NASDAQ: MGNI), this innovation could strengthen its market position as the 'world's largest independent sell-side advertising company'. It may lead to increased adoption of Demand Manager, potentially boosting Magnite's revenue and market share in the competitive ad tech landscape.
The introduction of AI-driven automation in Magnite's Demand Manager presents a compelling case for potential revenue growth and market expansion. While specific financial figures aren't provided, there are several indicators that suggest positive implications for Magnite's financial performance.
Firstly, the 5% increase in spend reported by Ranker, while a single case study, demonstrates the tool's ability to directly impact client revenue. If this improvement can be replicated across Magnite's client base, it could lead to increased adoption of Demand Manager and, consequently, higher revenue for Magnite.
The 30% year-over-year increase in spend for Demand Manager from 2023 to 2024 is particularly noteworthy. This substantial growth indicates strong market traction and suggests that Magnite is successfully capturing market share in the competitive ad tech space.
The adoption of Demand Manager by 13 of the top 50 Comscore ranked publishers, including major players like Buzzfeed and Disney, provides Magnite with a stable, high-value client base. This could translate into reliable recurring revenue streams and potentially higher profit margins due to economies of scale.
However, investors should consider that the ad tech industry is highly competitive and rapidly evolving. While Magnite's innovation may give it a temporary edge, competitors are likely to develop similar AI-driven solutions. The company's ability to maintain its technological lead and continue innovating will be important for long-term success.
From a financial perspective, while this development is promising, it's important to monitor how it translates into Magnite's overall financial performance in the coming quarters. Key metrics to watch would include revenue growth, client acquisition and retention rates and any improvements in operating margins due to the efficiency gains provided by AI automation.
Ranker saw a
NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the optimal configurations in a publisher’s Prebid Wrapper per impression and has the potential to enhance billions of settings to improve performance. Ranker saw a
“Demand Manager's Automated Wrapper Management tool provides us peace of mind knowing it leverages extensive historical data to adjust our Prebid settings on an ad request basis,” said Alex Mason, Vice President, Programmatic Sales, Yield & Strategy at Ranker. “In addition to Demand Manager’s best-in-class A/B testing suite, the new feature takes the guesswork out of determining the optimal configurations. Automated Wrapper Management maximizes revenue from Prebid, while saving us time and resources by reducing the need for testing. Initial results show a
“This industry-first feature set supercharges Demand Manager so publishers can unlock the full power of Prebid and vastly improve their monetization abilities without additional development and resource costs,” said Sunil Gupta, Vice President, Product Management at Magnite. “Today our dynamic wrapper settings can provide optimal Prebid timeout configurations, and we have additional optimizations coming soon including optimal bidding order and intelligent price floor guidance. Machine learning and automation play an important role in the future of yield optimization and Magnite is bringing these approaches to Prebid management.”
The automation feature comes on the heels of significant growth for Demand Manager, which saw a
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contacts
Megan Hughes
mhughes@magnite.com
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