Gaming Analytics Platform Blitz Chooses Magnite as Preferred SSP to Streamline Programmatic Strategy

Rhea-AI Summary

Blitz, a leading gaming analytics platform, has chosen Magnite (NASDAQ: MGNI) as its preferred SSP to streamline its programmatic advertising strategy. This decision follows a successful partnership that saw Blitz's gross revenue grow triple-digit percent on Magnite's DV+ SSP in the first half of 2024. By centralizing all programmatic deals through Magnite, Blitz aims to provide advertisers with more efficient access to its diverse audience across multiple countries.

Blitz offers real-time insights and improvement tools for popular games like Fortnite, League of Legends, and Valorant. The platform serves millions of engaged gamers worldwide and is recognized as the top source of diverse-owned media according to Jounce Media's analysis. This collaboration allows Blitz to focus on core product development while leveraging Magnite's expertise in advertising monetization.

Positive

• Blitz's gross revenue grew triple-digit percent on Magnite's DV+ SSP in H1 2024
• Blitz is recognized as the number one source of diverse-owned media per Jounce Media's analysis
• Partnership allows Blitz to focus on core product development while improving advertising monetization

Negative

• None.

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience

NEW YORK, Sept. 03, 2024 (GLOBE NEWSWIRE) -- Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a successful partnership that has seen Blitz’s gross revenue grow triple-digit percent on Magnite’s DV+ SSP in the first half of 2024. Blitz is concentrating all programmatic deals through Magnite to offer advertisers easier access to the company’s omnichannel inventory including display and video.

Blitz offers a dedicated activity-tracking platform used by millions of engaged gamers worldwide, including in the US, Canada, UK, Australia, South Korea, Japan, Brazil, and Germany. It offers unparalleled performance insights and cutting-edge learning tools tailored to enhance the in-game experience for titles including Fortnite, League of Legends, and Valorant. Blitz serves a diverse audience and is the number one source of diverse-owned media per Jounce Media’s analysis of bid request volume¹.

“We are pleased to forge a deeper collaboration with Magnite as we continue improving our advertising monetization strategy,” said Eddie Lee, VP of Revenue Operations at Blitz. “Magnite has been instrumental in helping us grow revenue while consistently delivering an excellent user experience to the millions of gamers who use the Blitz platform daily. The Magnite team provides valuable insights and recommendations and helps us source advertising demand from premium relevant brands, allowing us to focus more on developing our core products and servicing gamers.”

“Advertisers are constantly looking for avenues to reach leaned-in audiences and Blitz offers that through their unique inventory within immersive gaming environments,” said Ashley Wheeler, SVP of DV+ Platform at Magnite. “Blitz’s global reach encompasses an audience of engaged gamers across a multitude of age groups, ethnicities, household incomes, and other demographics. Advertisers looking to connect with a gaming audience find unparalleled opportunities through Blitz’s extensive and engaged user base.”

About Blitz
Blitz is a premier analytics platform offering real-time insights, stats, and improvement tools for gamers. With over 10 million active users, the Blitz platform offers overlays, performance insights, and stats for League of Legends, Valorant, Teamfight Tactics, and Fortnite. Blitz is dedicated to enhancing the performance and gaming experience of players worldwide. It's not just a tool; it's a gaming companion that empowers players to understand their strengths, weaknesses, and progress over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact:
Kar Yi Lim
klim@magnite.com

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1} Jounce RTB Supply Path Benchmarking Report, September 2023

FAQ

Why did Blitz choose Magnite as its preferred SSP?

Blitz chose Magnite as its preferred SSP to streamline its programmatic advertising strategy and offer advertisers easier access to its omnichannel inventory. This decision was based on a successful partnership that resulted in triple-digit percent growth in Blitz's gross revenue on Magnite's DV+ SSP in the first half of 2024.

What types of games does Blitz provide analytics for?

Blitz provides analytics and improvement tools for popular games including Fortnite, League of Legends, and Valorant. The platform offers real-time insights and stats to enhance the in-game experience for millions of gamers worldwide.

How does the Blitz-Magnite partnership benefit advertisers?

The partnership benefits advertisers by providing more efficient access to Blitz's diverse audience across multiple countries. Advertisers can reach engaged gamers through Blitz's unique inventory within immersive gaming environments, offering opportunities to connect with various demographics and age groups.

What is Blitz's market position in terms of diverse-owned media?

According to Jounce Media's analysis of bid request volume, Blitz is recognized as the number one source of diverse-owned media. This position highlights the platform's ability to offer advertisers access to a wide and diverse gaming audience.