Gaming Analytics Platform Blitz Chooses Magnite as Preferred SSP to Streamline Programmatic Strategy
Blitz, a leading gaming analytics platform, has chosen Magnite (NASDAQ: MGNI) as its preferred SSP to streamline its programmatic advertising strategy. This decision follows a successful partnership that saw Blitz's gross revenue grow triple-digit percent on Magnite's DV+ SSP in the first half of 2024. By centralizing all programmatic deals through Magnite, Blitz aims to provide advertisers with more efficient access to its diverse audience across multiple countries.
Blitz offers real-time insights and improvement tools for popular games like Fortnite, League of Legends, and Valorant. The platform serves millions of engaged gamers worldwide and is recognized as the top source of diverse-owned media according to Jounce Media's analysis. This collaboration allows Blitz to focus on core product development while leveraging Magnite's expertise in advertising monetization.
Blitz, una delle principali piattaforme di analisi nel settore dei giochi, ha scelto Magnite (NASDAQ: MGNI) come SSP preferito per ottimizzare la sua strategia di pubblicità programmatica. Questa decisione segue una partnership di successo che ha visto il fatturato lordo di Blitz crescere a tre cifre percentuali sulla SSP DV+ di Magnite nella prima metà del 2024. Centralizzando tutti gli accordi programmatici attraverso Magnite, Blitz mira a fornire agli inserzionisti un accesso più efficiente al suo pubblico diversificato in vari paesi.
Blitz offre approfondimenti in tempo reale e strumenti di miglioramento per giochi popolari come Fortnite, League of Legends e Valorant. La piattaforma serve milioni di videogiocatori coinvolti in tutto il mondo ed è riconosciuta come la principale fonte di media di proprietà diversificata secondo l'analisi di Jounce Media. Questa collaborazione consente a Blitz di concentrarsi sullo sviluppo del prodotto principale, sfruttando l'esperienza di Magnite nella monetizzazione della pubblicità.
Blitz, una de las principales plataformas de análisis de juegos, ha elegido Magnite (NASDAQ: MGNI) como su SSP preferida para optimizar su estrategia de publicidad programática. Esta decisión sigue a una asociación exitosa que hizo crecer los ingresos brutos de Blitz en porcentajes de tres dígitos en la SSP DV+ de Magnite en la primera mitad de 2024. Al centralizar todos los acuerdos programáticos a través de Magnite, Blitz tiene como objetivo proporcionar a los anunciantes un acceso más eficiente a su diversa audiencia en varios países.
Blitz ofrece información en tiempo real y herramientas de mejora para juegos populares como Fortnite, League of Legends y Valorant. La plataforma atiende a millones de jugadores comprometidos en todo el mundo y es reconocida como la principal fuente de medios de propiedad diversa según el análisis de Jounce Media. Esta colaboración permite a Blitz centrarse en el desarrollo del producto principal, aprovechando la experiencia de Magnite en la monetización de publicidad.
Blitz는 선도적인 게임 분석 플랫폼으로서 Magnite (NASDAQ: MGNI)를 그들의 선호 SSP로 선정하여 프로그램 광고 전략을 간소화하게 되었습니다. 이 결정은 2024년 상반기 Magnite의 DV+ SSP를 통해 Blitz의 총 수익이 세 자릿수로 증가한 성공적인 파트너십에 이어진 것입니다. Magnite를 통해 모든 프로그램 광고 거래를 중앙 집중화함으로써 Blitz는 다양한 국가에서 광고주들이 효율적으로 다양한 청중에 접근할 수 있도록 하는 것을 목표로 하고 있습니다.
Blitz는 Fortnite, League of Legends 및 Valorant와 같은 인기 게임을 위한 실시간 통찰력 및 개선 도구를 제공합니다. 이 플랫폼은 전 세계 수백만 명의 열성적인 게이머에게 서비스를 제공하며, Jounce Media의 분석에 따르면 다양한 소유 미디어의 최고의 출처로 인정받고 있습니다. 이 협력으로 Blitz는 광고 수익화에 있어 Magnite의 전문성을 활용하면서 핵심 제품 개발에 집중할 수 있게 됩니다.
Blitz, une plateforme d'analyse de jeux de premier plan, a choisi Magnite (NASDAQ: MGNI) comme son SSP préféré pour optimiser sa stratégie de publicité programmatique. Cette décision fait suite à un partenariat réussi qui a permis à Blitz de voir son chiffre d'affaires brut croître à des pourcentages à trois chiffres sur la SSP DV+ de Magnite au premier semestre 2024. En centralisant tous ses accords programmatiques via Magnite, Blitz vise à offrir aux annonceurs un accès plus efficace à son public diversifié à travers plusieurs pays.
Blitz propose des analyses en temps réel et des outils d'amélioration pour des jeux populaires comme Fortnite, League of Legends et Valorant. La plateforme sert des millions de joueurs engagés dans le monde entier et est reconnue comme la principale source de médias diversifiés selon l'analyse de Jounce Media. Cette collaboration permet à Blitz de se concentrer sur le développement de ses produits phares tout en tirant parti de l'expertise de Magnite en matière de monétisation publicitaire.
Blitz, eine führende Plattform für Spielanalysen, hat Magnite (NASDAQ: MGNI) als bevorzugten SSP ausgewählt, um ihre programmatische Werbestrategie zu optimieren. Diese Entscheidung folgt auf eine erfolgreiche Partnerschaft, die dazu führte, dass Blitz' Bruttoumsatz im ersten Halbjahr 2024 um dreistellige Prozentsätze auf Magnites DV+ SSP wuchs. Durch die Zentralisierung aller programmatischen Deals über Magnite strebt Blitz an, Werbetreibenden einen effizienteren Zugang zu seinem vielfältigen Publikum in verschiedenen Ländern zu bieten.
Blitz bietet Echtzeiteinblicke und Verbesserungstools für populäre Spiele wie Fortnite, League of Legends und Valorant. Die Plattform bedient Millionen engagierter Gamer weltweit und wird laut der Analyse von Jounce Media als die beste Quelle für vielfältig geführte Medien anerkannt. Diese Zusammenarbeit ermöglicht es Blitz, sich auf die Entwicklung des Kernprodukts zu konzentrieren und gleichzeitig Magnites Expertise in der Werbemonetarisierung zu nutzen.
- Blitz's gross revenue grew triple-digit percent on Magnite's DV+ SSP in H1 2024
- Blitz is recognized as the number one source of diverse-owned media per Jounce Media's analysis
- Partnership allows Blitz to focus on core product development while improving advertising monetization
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Blitz's decision to centralize programmatic deals through Magnite is a strategic move that could yield significant benefits. The triple-digit percent growth in gross revenue through Magnite's DV+ SSP in H1 2024 is a strong indicator of the partnership's potential. This consolidation should streamline operations and potentially increase ad revenue by offering advertisers easier access to Blitz's diverse audience. However, the impact on Magnite's financials remains unclear without specific revenue figures. For Blitz, this move could lead to improved operational efficiency and potentially higher profit margins in the long term. Investors should monitor future financial reports to gauge the actual impact on both companies' bottom lines.
Blitz's platform, offering real-time insights and improvement tools for popular games like Fortnite and League of Legends, positions it uniquely in the gaming analytics market. The partnership with Magnite leverages this tech-driven user engagement to create a potentially lucrative advertising ecosystem. By centralizing programmatic deals, Blitz can likely achieve better ad targeting and higher CPMs (Cost Per Mille). This tech-focused approach could lead to more personalized and relevant ads for users, potentially increasing engagement rates and advertiser ROI. The move also allows Blitz to focus on core product development, which could accelerate innovation and maintain its competitive edge in the rapidly evolving gaming industry.
Blitz's global reach across diverse demographics presents a unique value proposition for advertisers. Being recognized as the top source of diverse-owned media by Jounce Media adds credibility to their offering. This partnership with Magnite could potentially unlock new revenue streams by attracting advertisers looking to target specific segments within the gaming community. The focus on omnichannel inventory, including display and video, aligns with current market trends towards integrated advertising solutions. However, the gaming advertising market is highly competitive and Blitz will need to continually innovate to maintain its edge. Investors should watch for metrics on user engagement and advertiser retention to gauge the long-term success of this strategy.
Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience
NEW YORK, Sept. 03, 2024 (GLOBE NEWSWIRE) -- Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a successful partnership that has seen Blitz’s gross revenue grow triple-digit percent on Magnite’s DV+ SSP in the first half of 2024. Blitz is concentrating all programmatic deals through Magnite to offer advertisers easier access to the company’s omnichannel inventory including display and video.
Blitz offers a dedicated activity-tracking platform used by millions of engaged gamers worldwide, including in the US, Canada, UK, Australia, South Korea, Japan, Brazil, and Germany. It offers unparalleled performance insights and cutting-edge learning tools tailored to enhance the in-game experience for titles including Fortnite, League of Legends, and Valorant. Blitz serves a diverse audience and is the number one source of diverse-owned media per Jounce Media’s analysis of bid request volume1.
“We are pleased to forge a deeper collaboration with Magnite as we continue improving our advertising monetization strategy,” said Eddie Lee, VP of Revenue Operations at Blitz. “Magnite has been instrumental in helping us grow revenue while consistently delivering an excellent user experience to the millions of gamers who use the Blitz platform daily. The Magnite team provides valuable insights and recommendations and helps us source advertising demand from premium relevant brands, allowing us to focus more on developing our core products and servicing gamers.”
“Advertisers are constantly looking for avenues to reach leaned-in audiences and Blitz offers that through their unique inventory within immersive gaming environments,” said Ashley Wheeler, SVP of DV+ Platform at Magnite. “Blitz’s global reach encompasses an audience of engaged gamers across a multitude of age groups, ethnicities, household incomes, and other demographics. Advertisers looking to connect with a gaming audience find unparalleled opportunities through Blitz’s extensive and engaged user base.”
About Blitz
Blitz is a premier analytics platform offering real-time insights, stats, and improvement tools for gamers. With over 10 million active users, the Blitz platform offers overlays, performance insights, and stats for League of Legends, Valorant, Teamfight Tactics, and Fortnite. Blitz is dedicated to enhancing the performance and gaming experience of players worldwide. It's not just a tool; it's a gaming companion that empowers players to understand their strengths, weaknesses, and progress over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Kar Yi Lim
klim@magnite.com
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1 Jounce RTB Supply Path Benchmarking Report, September 2023
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