MGM RESORTS' & BETMGM'S RESPONSIBLE GAMING PROGRAM GAMESENSE TO BE FEATURED AT NINE NFL STADIUMS
- MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within NFL stadiums.
- MGM Resorts and BetMGM commit over $1 million annually to fund responsible gaming and problem gambling initiatives.
- None.
Companies also committing more than
GameSense will be promoted at the following stadiums:
- Acrisure Stadium (Pittsburgh Steelers)
- Allegiant Stadium (Las Vegas Raiders)
- Empower Field at Mile High (Denver Broncos)
- Ford Field (Detroit Lions)
- GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
- M&T Bank Stadium (Baltimore Ravens)
- MetLife Stadium (New York Jets)
- Nissan Stadium (Tennessee Titans)
- State Farm Stadium (Arizona Cardinals)
"This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming," said Rhea Loney, Chief Compliance Officer, BetMGM. "Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly."
Additionally, MGM Resorts and BetMGM are committing more than
Stephen Martino, SVP Chief Compliance Officer, MGM Resorts, said, "The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience."
Casey Clark, Senior Vice President, American Gaming Association, added "The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry's commitments and the spirit of Responsible Gaming Education Month."
GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive conversations with guests and customers about how to gamble responsibly. GameSense messaging and responsible gaming tips are now being delivered to guests on television screens in MGM Resorts' hotel rooms across the country.
MGM Resorts' casino floors also feature slot machines that display GameSense messaging with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is integrated extensively into BetMGM's desktop, mobile platforms, and sports betting kiosks providing customers with the consistent and supportive information they have come to rely on at MGM Resorts properties nationwide. GameSense's integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
This news comes as MGM Resorts and BetMGM partner with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2023) in September. During RGEM 2023, the two gaming leaders will place increased emphasis on empowering guests and customers to play responsibly, within legal and regulated markets. MGM Resorts and BetMGM will also elevate employee training and community collaboration, while advancing responsible gaming through research. MGM Resorts and BetMGM continue in their partnership with the AGA's Have A Game Plan. ® Bet Responsibly.™ public service campaign to educate new and seasoned bettors on responsible sports wagering.
Additional Commitments
- MGM Resorts and BetMGM provide all employees with comprehensive and research-based responsible gaming training throughout the year. This training empowers employees to proactively promote responsible play and address problem gambling concerns through GameSense
- Both companies have invested into the creation of innovative, story-based digital training modules, tailored to the guest service models of each organization
- Throughout the month, BetMGM will host a series of lived-experience fireside chats provided by EPIC Risk Management, a leading independent gambling harm and minimization consultancy
- MGM Resorts will build upon its culture of responsible gaming by encouraging participation in surveys, highlighting leadership perspectives, and featuring public service messages on property screens and
Las Vegas marquees
For more information, follow @BetMGM and @mgmresorts on Twitter.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About British Columbia Lottery Corporation
BCLC is a social purpose company based in
About the AGA
As the national trade group representing the
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts' and BetMGM's expectations regarding launch of the GameSense program at the referenced stadiums and additional funding to responsible gaming initiatives. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout
CONTACTS
MGM Resorts
Marc Jacobson
media@mgmresorts.com
BetMGM
John Ewing
press@betmgm.com
BCLC
mediarelations@bclc.com
604.225.6460
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