BetMGM unveils new Parlay Builder product for U.S. sports in expanded Genius Sports deal

Rhea-AI Summary

On October 13, 2020, BetMGM announced the launch of its new Parlay Builder, a same-game-parlay product powered by Betgenius, enhancing betting options for U.S. sports. This product allows users to customize bets across major leagues, including NFL, NBA, and soccer, with MLB and NHL to follow. BetMGM aims to offer over 400 bet types within the same game, catering to both serious and recreational bettors. The Parlay Builder is expected to replicate the success of BetBuilder in Europe, providing BetMGM with a significant competitive advantage.

Positive

• Launch of Parlay Builder, enhancing betting options.
• Over 400 bet types available in the same game.
• Anticipated success similar to BetBuilder in Europe.

Negative

• None.

NEW YORK, Oct. 13, 2020 /PRNewswire/ -- BetMGM, the U.S.-facing brand of a joint-venture between MGM Resorts International and GVC Holdings, has extended its partnership with Betgenius to launch Parlay Builder, an exciting same-game-parlay product for U.S. sports.

Offering players unmatched bet selections across NFL, NBA and all major soccer leagues – with MLB and NHL added soon – Parlay Builder will be the most sophisticated, wide-ranging same-game-parlay product in the U.S. market.

BetMGM players can now instantly build, customize and bet selections within the same game from a choice of over 400 bet-types, including team and player props.

The product is powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast which automates the entire back-end process while allowing sportsbooks to configure each bet type and to fully customize the UX.

Matt Prevost, CMO at BetMGM, said: "Parlay Builder gives our pre-game betting offering another dimension; it's engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We've witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S."

Matt Stephenson, Global Partnerships Director at Betgenius, said: "BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better. With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective."

Contact:
Chris Dougan, Chief Communications Officer
+1 (202) 766-4430
chris.dougan@geniussports.com

Elisa Richardson, Head of PR & Communications
(609)500-9880
elisa.richardson@roardigital.com

About Genius Sports:
Genius sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.

Headquartered in London, we are the trusted partner to over 500 sports organisations globally, including many of the world's largest leagues and federations such as the NBA, Premier League, FIBA, NCAA and PGA TOUR.

Genius Sports are uniquely placed thorough cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximise the value of their content while providing technical expertise and round-the-clock support.

About BetMGM
BetMGM is a market leading sports betting and gaming platform by BetMGM LLC, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.

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SOURCE Genius Sports

FAQ

What is the <b>Parlay Builder</b> launched by BetMGM?

It is a same-game-parlay product that allows players to customize and bet on selections within the same game across major sports leagues.

When was the <b>Parlay Builder</b> announced?

The Parlay Builder was announced on October 13, 2020.

What leagues can players bet on with <b>Parlay Builder</b>?

Players can bet on NFL, NBA, major soccer leagues, with MLB and NHL added soon.

How does <b>Parlay Builder</b> differentiate BetMGM in the market?

It offers unmatched bet selections and customization, setting it apart from competitors.

Who powers the <b>Parlay Builder</b> product?

The Parlay Builder is powered by Betgenius and Sportcast.