Veradigm Becomes First EHR Media Platform to Achieve POCMA Certification
Veradigm (OTCMKTS: MDRX) has achieved a significant milestone by becoming the first and only electronic health record (EHR) media provider to receive certification from the Point of Care Marketing Association (POCMA) for EHR advertising. The certification, validated by the Alliance for Audited Media through a rigorous annual assessment, demonstrates Veradigm's commitment to transparency in point-of-care marketing.
As a Veradigm Network solution, the Digital Health Media platform enables life science and healthcare industry stakeholders to reach targeted providers within their EHR system. The platform delivers advertisements in a separate iframe window, distinct from clinical workflows, ensuring compliance with applicable laws by not displaying biopharma or device advertisements during prescribing.
Veradigm (OTCMKTS: MDRX) ha raggiunto un traguardo significativo diventando il primo e unico fornitore di media per registri elettronici della salute (EHR) a ricevere la certificazione dall'Associazione di Marketing al Punto di Cura (POCMA) per la pubblicità EHR. La certificazione, convalidata dall'Alliance for Audited Media attraverso una rigorosa valutazione annuale, dimostra l'impegno di Veradigm per la trasparenza nel marketing al punto di cura.
Come soluzione della Veradigm Network, la piattaforma Digital Health Media consente agli attori dell'industria delle scienze della vita e della salute di raggiungere fornitori mirati all'interno del loro sistema EHR. La piattaforma offre pubblicità in una finestra iframe separata, distinta dai flussi di lavoro clinici, garantendo la conformità alle leggi applicabili non mostrando pubblicità biopharma o dispositivi durante la prescrizione.
Veradigm (OTCMKTS: MDRX) ha logrado un hito significativo al convertirse en el primer y único proveedor de medios de registros electrónicos de salud (EHR) en recibir la certificación de la Asociación de Marketing en el Punto de Atención (POCMA) para la publicidad EHR. La certificación, validada por la Alliance for Audited Media a través de una rigurosa evaluación anual, demuestra el compromiso de Veradigm con la transparencia en el marketing en el punto de atención.
Como solución de Veradigm Network, la plataforma Digital Health Media permite a los actores de la industria de ciencias de la vida y salud alcanzar a proveedores específicos dentro de su sistema EHR. La plataforma entrega anuncios en una ventana iframe separada, distinta de los flujos de trabajo clínicos, asegurando el cumplimiento de las leyes aplicables al no mostrar anuncios de biopharma o dispositivos durante la prescripción.
Veradigm (OTCMKTS: MDRX)는 EHR 광고에 대한 Point of Care Marketing Association (POCMA) 인증을 받은 최초이자 유일한 전자 건강 기록(EHR) 미디어 제공업체로서 중요한 이정표를 세웠습니다. 이 인증은 Alliance for Audited Media에 의해 엄격한 연간 평가를 통해 검증되었으며, Veradigm의 포인트 오브 케어 마케팅에 대한 투명성에 대한 헌신을 보여줍니다.
Veradigm Network 솔루션으로서, Digital Health Media 플랫폼은 생명 과학 및 의료 산업 이해관계자들이 EHR 시스템 내에서 목표 공급자에게 도달할 수 있도록 합니다. 이 플랫폼은 임상 작업 흐름과 구별된 별도의 iframe 창에서 광고를 제공합니다. 이는 처방 중에 생물 제약 또는 장치 광고를 표시하지 않음으로써 관련 법률을 준수합니다.
Veradigm (OTCMKTS: MDRX) a atteint une étape importante en devenant le premier et unique fournisseur de médias de dossiers de santé électroniques (EHR) à recevoir la certification de l'Association de Marketing au Point de Soins (POCMA) pour la publicité EHR. La certification, validée par l'Alliance for Audited Media à travers une évaluation annuelle rigoureuse, démontre l'engagement de Veradigm envers la transparence dans le marketing au point de soins.
En tant que solution de Veradigm Network, la plateforme Digital Health Media permet aux acteurs de l'industrie des sciences de la vie et de la santé d'atteindre des fournisseurs ciblés au sein de leur système EHR. La plateforme diffuse des publicités dans une fenêtre iframe séparée, distincte des flux de travail cliniques, garantissant ainsi le respect des lois applicables en n'affichant pas de publicités biopharma ou de dispositifs lors de la prescription.
Veradigm (OTCMKTS: MDRX) hat einen bedeutenden Meilenstein erreicht, indem es der erste und einzige Anbieter von elektronischen Gesundheitsakten (EHR) ist, der eine Zertifizierung von der Point of Care Marketing Association (POCMA) für EHR-Werbung erhalten hat. Die Zertifizierung, die von der Alliance for Audited Media durch eine strenge jährliche Bewertung validiert wurde, zeigt Veradigms Engagement für Transparenz im Marketing am Point of Care.
Als Veradigm Network Lösung ermöglicht die Digital Health Media-Plattform Akteuren der Lebenswissenschaften und des Gesundheitswesens, gezielte Anbieter innerhalb ihres EHR-Systems zu erreichen. Die Plattform liefert Anzeigen in einem separaten iframe-Fenster, das von klinischen Arbeitsabläufen getrennt ist, und gewährleistet die Einhaltung der geltenden Gesetze, indem keine Biopharma- oder Geräteanzeigen während der Verschreibung angezeigt werden.
- First EHR provider to achieve POCMA certification
- Demonstrates market leadership in point-of-care marketing
- Enhanced credibility for media buyers and clients
- Trading on OTCMKTS instead of major exchange
Point of Care Marketing Association (POCMA) validates Veradigm’s decade of leadership in point-of-care marketing
Media buyers and Veradigm clients value solutions that have earned POCMA’s Certification Seal. The rigorous annual assessment requires POCMA’s approved independent auditor, Alliance for Audited Media, to audit a media company’s Point of Care offerings based on the association’s published verification and validation process. If the audit results meet the POCMA’s standards, the association will issue the POCMA certification. POCMA (formerly known as the Point of Care Communication Council, or PoC3) was founded in 2013 by industry leaders seeking to gain strength and scale through collaboration.
“As point of care marketing continues to evolve, POCMA stands at the forefront together with our industry partners,” said Nicole Divinagracia, President of POCMA. “We are pleased to certify Veradigm Digital Health Media to the POCMA Verification and Validation guidelines.”
POCMA has previously certified solutions for other point-of-care marketing channels, but never before for an EHR-based media platform like Veradigm Digital Health Media. As a Veradigm Network solution, the Digital Health Media platform helps life science and other healthcare industry stakeholders reach targeted providers within their EHR*, a channel they use every day.
“We are proud to have been pioneers and innovators for more than a decade in the delivery of point-of-care marketing solutions that add value for healthcare providers,” said Stuart Green, Veradigm’s Senior Vice President & General Manager of Life Sciences. “This first-of-its kind certification further solidifies our commitment to providing best-in-class solutions to the healthcare ecosystem.”
*Advertisements are delivered in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR. No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.
About Veradigm®
Veradigm is a healthcare technology company that drives value through its unique combination of platforms, data, expertise, connectivity, and scale. The Veradigm Network features a dynamic community of solutions and partners providing advanced insights, technology, and data-driven solutions for the healthcare provider, payer, and biopharma markets. For more information about how Veradigm is fulfilling its mission of Transforming Health, Insightfully, visit www.veradigm.com, or find Veradigm on LinkedIn, Facebook, Twitter, Instagram, and YouTube.
About the Point of Care Marketing Association
The Point of Care Marketing Association exists to advocate for the effective use of the point of care channel to advance patient healthcare outcomes. Members of the nonprofit point of care industry association work closely with brand, agency and provider stakeholders to advocate for the channel and promote its positive impact to ensure its continued growth as a vital and innovative segment of healthcare marketing. Learn more at pocmarketing.org.
© 2025 Veradigm LLC and/or its affiliates. All rights reserved. Cited marks are the property of Veradigm LLC and/or its affiliates. All other product or company names are the property of their respective holders, all rights reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227839479/en/
Investors:
Jenny Gelinas
312-506-1237
jenny.gelinas@veradigm.com
Media:
Concetta Rasiarmos
630-740-3152
concetta.rasiarmos@veradigm.com
Source: Veradigm
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