SOUR PATCH KIDS® Introduces Glow Ups: The First-Ever Gummy Candy that Glows Under Blacklight
Mondelēz International (MDLZ) has announced the launch of SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight. The innovative product features edible confetti containing turmeric extract that creates a fluorescent effect while maintaining the brand's signature sour-then-sweet taste profile.
The product will be available online starting March 5th, 2025, followed by a nationwide retail rollout later in March. The candy will be sold in two sizes: a 3.08 oz bag at $1.24 SRP and a 6.7 oz bag at $2.98 SRP. The launch includes an exclusive Snapchat filter allowing consumers to experience the glow effect through augmented reality.
Additionally, Mondelēz's Swedish Fish brand will simultaneously release SWEDISH FISH Mini Strawberry-Watermelon Glow Ups with similar glowing features.
Mondelēz International (MDLZ) ha annunciato il lancio di SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, la prima caramella gommosa che brilla sotto la luce nera. Questo prodotto innovativo presenta coriandoli commestibili contenenti estratto di curcuma che creano un effetto fluorescente, mantenendo al contempo il profilo di gusto caratteristico del marchio, che passa dal sapore aspro a quello dolce.
Il prodotto sarà disponibile online a partire dal 5 marzo 2025, seguito da un lancio nazionale nei negozi a fine marzo. La caramella sarà venduta in due formati: una busta da 3,08 oz a un prezzo suggerito di $1,24 e una busta da 6,7 oz a $2,98. Il lancio include un filtro esclusivo per Snapchat che consente ai consumatori di sperimentare l'effetto luminoso attraverso la realtà aumentata.
Inoltre, il marchio Swedish Fish di Mondelēz lancerà simultaneamente SWEDISH FISH Mini Strawberry-Watermelon Glow Ups con caratteristiche di luminosità simili.
Mondelēz International (MDLZ) ha anunciado el lanzamiento de SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, el primer caramelo gomoso que brilla bajo luz negra. Este producto innovador cuenta con confeti comestible que contiene extracto de cúrcuma, creando un efecto fluorescente mientras mantiene el perfil de sabor característico de la marca, que es ácido al principio y dulce después.
El producto estará disponible en línea a partir del 5 de marzo de 2025, seguido de un lanzamiento nacional en tiendas más adelante en marzo. El caramelo se venderá en dos tamaños: una bolsa de 3.08 oz a un precio sugerido de $1.24 y una bolsa de 6.7 oz a $2.98. El lanzamiento incluye un filtro exclusivo de Snapchat que permite a los consumidores experimentar el efecto de brillo a través de la realidad aumentada.
Además, la marca Swedish Fish de Mondelēz lanzará simultáneamente SWEDISH FISH Mini Strawberry-Watermelon Glow Ups con características de brillo similares.
몬델레즈 인터내셔널 (MDLZ)가 블랙라이트에서 빛나는 첫 번째 젤리 사탕인 SOUR PATCH KIDS Strawberry-Watermelon Glow Ups의 출시를 발표했습니다. 이 혁신적인 제품은 형광 효과를 생성하는 강황 추출물이 포함된 먹을 수 있는 반짝이로 특징지어지며, 브랜드의 특유의 신맛-단맛 프로필을 유지합니다.
제품은 2025년 3월 5일부터 온라인에서 판매되며, 3월 말에는 전국 소매점에서도 출시될 예정입니다. 사탕은 3.08 oz 봉지에 $1.24의 권장 소매 가격과 6.7 oz 봉지에 $2.98의 권장 소매 가격으로 판매됩니다. 이번 출시에는 소비자들이 증강 현실을 통해 빛나는 효과를 경험할 수 있는 독점 Snapchat 필터가 포함됩니다.
또한, 몬델레즈의 스웨디시 피쉬 브랜드는 유사한 빛나는 기능이 있는 SWEDISH FISH Mini Strawberry-Watermelon Glow Ups를 동시에 출시할 예정입니다.
Mondelēz International (MDLZ) a annoncé le lancement de SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, le tout premier bonbon gélifié qui brille sous la lumière noire. Ce produit innovant présente des confettis comestibles contenant de l'extrait de curcuma, créant un effet fluorescent tout en conservant le profil de goût signature de la marque, qui passe d'un goût acide à un goût sucré.
Le produit sera disponible en ligne à partir du 5 mars 2025, suivi d'un déploiement national dans les magasins plus tard en mars. Le bonbon sera vendu en deux tailles : un sachet de 3,08 oz au prix de 1,24 $ et un sachet de 6,7 oz au prix de 2,98 $. Le lancement comprend un filtre exclusif Snapchat permettant aux consommateurs de découvrir l'effet lumineux grâce à la réalité augmentée.
De plus, la marque Swedish Fish de Mondelēz lancera simultanément des SWEDISH FISH Mini Strawberry-Watermelon Glow Ups avec des caractéristiques lumineuses similaires.
Mondelēz International (MDLZ) hat die Einführung von SOUR PATCH KIDS Strawberry-Watermelon Glow Ups angekündigt, dem ersten Gummibonbon, das unter Schwarzlicht leuchtet. Das innovative Produkt enthält essbares Konfetti mit Kurkuma-Extrakt, das einen fluoreszierenden Effekt erzeugt und gleichzeitig das charakteristische saure-dann-süße Geschmacksprofil der Marke beibehält.
Das Produkt wird ab dem 5. März 2025 online erhältlich sein, gefolgt von einem landesweiten Einzelhandelsstart später im März. Die Süßigkeit wird in zwei Größen verkauft: einer 3,08 oz Tüte zum empfohlenen Verkaufspreis von $1,24 und einer 6,7 oz Tüte zum empfohlenen Verkaufspreis von $2,98. Der Launch umfasst einen exklusiven Snapchat-Filter, der es den Verbrauchern ermöglicht, den Leuchteffekt durch Augmented Reality zu erleben.
Zusätzlich wird die Marke Swedish Fish von Mondelēz gleichzeitig SWEDISH FISH Mini Strawberry-Watermelon Glow Ups mit ähnlichen Leuchteigenschaften herausbringen.
- Product innovation expanding MDLZ's candy portfolio
- Multiple size options and price points for market accessibility
- Cross-brand strategy with simultaneous Swedish Fish variant launch
- Digital marketing integration through Snapchat AR feature
- initial flavor variety
- Specialized lighting requirement for full product experience
The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow
Each SOUR PATCH KIDS Glow Ups candy is layered with special edible confetti that emits a fluorescent glow when under a blacklight due to the use of turmeric extract. While turmeric powers the glow, the extract is completely flavorless, allowing the new, mouth-watering strawberry-watermelon flavor to shine through.
"The SOUR PATCH KIDS brand is known for its mischievous personality and willingness to experiment with new flavors and formats," said Grace Howard, Senior Brand Manager, Mondelēz International. "With Glow Ups, we wanted to create a candy that goes beyond just taste—something that delivers a multi-sensory experience and surprises fans in a way only SOUR PATCH KIDS can. Bringing this idea to life was a journey fueled by creativity, innovation and a lot of delicious experimentation. We can't wait for fans to experience the glow for themselves."
This playful candy is the perfect addition to any event, from concerts and music festivals to gaming marathons and movie nights. SOUR PATCH KIDS Glow Ups are the ultimate treat for blacklight events, bringing a mischievous, glowing element to the celebration. Whether you're snacking solo at home or sharing with friends, these glowing gummy candies light up any occasion.
For those without a blacklight on hand, the SOUR PATCH KIDS brand is introducing an exclusive Snapchat filter, allowing fans to experience the glow using augmented reality. Snapchat users can scan the candy to see it glow as if under a blacklight – no extra equipment needed. Fans can also use the augmented reality experience in selfie mode and scan the packaging to watch their SOUR PATCH KIDS Glow Ups appear on screen, dancing and glowing under a blacklight.
SOUR PATCH KIDS Glow Ups will be available online on Wednesday, March 5th, and at all major national retailers later in March in a 3.08 oz small peg bag for an SRP of
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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SOURCE Mondelēz International
FAQ
When will SOUR PATCH KIDS Glow Ups be available in stores and at what price?
How does the glowing effect in MDLZ's new SOUR PATCH KIDS Glow Ups work?
What flavors are available in the new SOUR PATCH KIDS Glow Ups product line?
How can consumers experience the glowing effect without a blacklight?
