CLIF KID Zbar Launches Outdoor Play Initiative with KABOOM! to Increase Access to Nature-Based, Climate Friendly Playgrounds
CLIF BAR's Zbar brand has announced a $1M partnership with KABOOM! to build nature-based play spaces for kids in underserved areas. The initiative aims to create climate-friendly playgrounds with sustainable designs, addressing the lack of outdoor play opportunities for children. Zbar will also support KABOOM!'s research and programming for climate-forward playground design.
The partnership includes advocacy for government investment in equitable access to outdoor play spaces. To promote outdoor activities, Zbar is sponsoring a 'Calling All Outdoors Experts' sweepstakes, offering prizes like REI gift cards and a year's supply of Zbar snacks. The initiative kicks off on July 23 in Oakland, CA, with a 'Nature Design Jam Day' involving local children in future playground designs.
Il marchio Zbar di CLIF BAR ha annunciato una partnership da $1M con KABOOM! per costruire spazi di gioco basati sulla natura per bambini in aree svantaggiate. L'iniziativa mira a creare parchi giochi eco-sostenibili con design sostenibili, affrontando la mancanza di opportunità di gioco all'aperto per i bambini. Zbar sosterrà anche la ricerca e la programmazione di KABOOM! per un design di parchi giochi attento al clima.
La partnership include la promozione di investimenti governativi per l'accesso equo agli spazi di gioco all'aperto. Per promuovere le attività all'aperto, Zbar sponsorizza un concorso chiamato 'Calling All Outdoors Experts', offrendo premi come buoni regalo REI e una fornitura annuale di snack Zbar. L'iniziativa prende il via il 23 luglio a Oakland, CA, con una 'Giornata di Design della Natura' che coinvolgerà bambini locali nei futuri design dei parchi giochi.
La marca Zbar de CLIF BAR ha anunciado una asociación de $1M con KABOOM! para construir espacios de juego basados en la naturaleza para niños en áreas desatendidas. La iniciativa tiene como objetivo crear parques infantiles sostenibles con conciencia climática, abordando la falta de oportunidades de juego al aire libre para los niños. Zbar también apoyará la investigación y programación de KABOOM! para el diseño de parques infantiles con enfoque climático.
La asociación incluye la defensa de la inversión gubernamental en el acceso equitativo a espacios de juego al aire libre. Para promover las actividades al aire libre, Zbar patrocina un sorteo llamado 'Calling All Outdoors Experts', que ofrece premios como tarjetas de regalo de REI y un suministro de un año de snacks Zbar. La iniciativa comenzará el 23 de julio en Oakland, CA, con un 'Día de Diseño de Naturaleza' que involucrará a niños locales en futuros diseños de parques infantiles.
CLIF BAR의 Zbar 브랜드가 KABOOM!과 100만 달러 파트너십을 발표했습니다. 이는 소외 지역의 어린이를 위해 자연 기반의 놀이 공간을 구축하는 프로젝트입니다. 이 이니셔티브는 기후 친화적인 놀이터를 만들고 지속 가능한 디자인으로 어린이들이 실외에서 놀 수 있는 기회를 늘리는 데 중점을 둡니다. Zbar는 또한 KABOOM!의 기후 중심 놀이터 디자인에 대한 연구와 프로그램을 지원할 것입니다.
이번 파트너십은 정부 투자를 촉진하여 실외 놀이 공간에 대한 공평한 접근을 보장합니다. Zbar는 실외 활동을 촉진하기 위해 'Calling All Outdoors Experts' 복권을 후원하며, REI 상품권과 Zbar 간식 1년 분량과 같은 상품을 제공합니다. 이 이니셔티브는 7월 23일 캘리포니아 오클랜드에서 시작되며, 지역 아동들이 향후 놀이터 디자인에 참여하는 '자연 디자인 잼 데이' 행사가 열립니다.
La marque Zbar de CLIF BAR a annoncé un partenariat de 1 million de dollars avec KABOOM! pour construire des espaces de jeu basés sur la nature pour les enfants dans des zones défavorisées. Cette initiative vise à créer des aires de jeux respectueuses du climat avec des conceptions durables, afin de répondre au manque d'opportunités de jeu en extérieur pour les enfants. Zbar soutiendra également la recherche et les programmes de KABOOM! pour le design de parcs de jeux axé sur le climat.
Le partenariat comprend également un plaidoyer pour les investissements gouvernementaux afin d'assurer un accès équitable aux espaces de jeu en extérieur. Pour promouvoir les activités en plein air, Zbar parraine un concours intitulé 'Calling All Outdoors Experts', offrant des prix tels que des cartes-cadeaux REI et un approvisionnement d'un an en snacks Zbar. L'initiative débutera le 23 juillet à Oakland, en Californie, avec une 'Journée de Design de la Nature' impliquant des enfants locaux dans les futurs designs de parcs de jeux.
Die Zbar-Marke von CLIF BAR hat eine $1M-Partnerschaft mit KABOOM! angekündigt, um naturbasierte Spielräume für Kinder in benachteiligten Gebieten zu schaffen. Die Initiative hat zum Ziel, klimafreundliche Spielplätze mit nachhaltigem Design zu schaffen und damit der mangelnden Möglichkeit zum Spielen im Freien für Kinder entgegenzuwirken. Zbar wird auch KABOOM! bei der Forschung und Programmierung für klimawandelgerechte Spielplatzgestaltung unterstützen.
Die Partnerschaft umfasst auch die Befürwortung von Regierungsinvestitionen in den gleichberechtigten Zugang zu Spielräumen im Freien. Um Aktivitäten im Freien zu fördern, sponsert Zbar ein 'Calling All Outdoors Experts'-Gewinnspiel, bei dem Preise wie REI-Geschenkkarten und ein Jahr Versorgungsbedarf an Zbar-Snacks angeboten werden. Die Initiative startet am 23. Juli in Oakland, Kalifornien, mit einem 'Nature Design Jam Day', an dem lokale Kinder an zukünftigen Spielplatzgestaltungen teilnehmen.
- Partnership with KABOOM! to build nature-based play spaces for underserved communities
- $1M investment in sustainable playground development and research
- Promotion of outdoor activities through sweepstakes with valuable prizes
- None.
"Calling All Outdoors Experts" back-to-school sweepstakes will also give families
a chance to win an REI gift card or a year's supply of Zbar snacks (details below)
On average, children in the
Launching this program during back-to-school season, Zbar brand's new initiative plans to address these problems by working with KABOOM! to create modern outdoor play spaces. Building on its legacy as a leader in organic and the first kid's snack bar brand to be Climate Neutral Certified, Zbar will also serve as a signature partner, investing in KABOOM!'s capacity to influence and build a more sustainable playground industry.
"At Zbar we strongly believe in the physical and mental benefits of spending time outdoors, and in empowering the next generation to better connect with nature," said Valerie Van Arkel, Director of Marketing at Zbar. "We're proud to partner with KABOOM! to give more kids the opportunity to spend time playing outdoors and help create nature-friendly play spaces in communities where they're needed most."
Zbar's outdoors play initiative will also focus on driving awareness about the value of active outdoor play and advocating for state and federal government to invest in providing equitable access to outdoor play spaces. This will include engaging with the White House Council on Environmental Quality to plan a series of outreach events as well as advocacy for the Living School Yards Act, EXPLORE Act and other legislation aimed at improving opportunities for outdoor recreation.
"Places to play are critical to kids' health and well-being. Spending time outdoors in nature-inspired playspaces helps kids build social connections, increase physical activity, improve mental health, and develop a love for the environment," said Lysa Ratliff, CEO of KABOOM!. "We are excited to partner with Zbar to try to ensure that every kid everywhere has access to what they need to have a happy and healthy childhood."
Additionally, to encourage families to spend more time in nature during the back-to-school season, Zbar will be sponsoring a "Calling All Outdoors Experts" sweepstakes featuring the chance to win* a
Zbar's partnership with KABOOM! will kick-off on Tuesday, July 23 in
"Calling All Outdoor Experts" Sweepstakes
*No Purchase Necessary. Open to 50 U.S. (D.C.) & PR, 18+. Children depicted in entry must be 6-12 years old & entrant's child/legal ward. Enter by 9/30/24 at 11:59 pm ET. See Official Rules at https://clifbar.com/kaboom-sweepstakes for how to enter, odds & all details. Year's supply of Zbar snacks awarded as one bar per day for 365 days, fulfilled quarterly. Void where prohibited.
About CLIF BAR
For more than 30 years, CLIF has crafted delicious and organic food under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ) portfolio of brands empowering people to snack right in over 150 countries around the world. With 2023 net revenue of approximately
About KABOOM!
KABOOM! is the national nonprofit committed to ending playspace inequity – the reality that quality places to play are not available to every child, especially in communities of color. Since 1996, KABOOM! has partnered with kids and communities to create or transform 17,000+ playspaces and ensure that nearly 12 million kids have equitable access to the crucial benefits and opportunities that playspaces offer. In 2022, KABOOM! launched the 25 in 5 Initiative to End Playspace Inequity, the
View original content to download multimedia:https://www.prnewswire.com/news-releases/clif-kid-zbar-launches-outdoor-play-initiative-with-kaboom-to-increase-access-to-nature-based-climate-friendly-playgrounds-302202033.html
SOURCE CLIF
FAQ
What is the value of CLIF KID Zbar's partnership with KABOOM!?
When does the CLIF KID Zbar 'Calling All Outdoors Experts' sweepstakes end?
What are the main prizes in the CLIF KID Zbar sweepstakes?
When and where does CLIF KID Zbar's partnership with KABOOM! kick off?
