Mediaco Hldg Inc Stock Price, News & Analysis

MediaCo's (NASDAQ:MDIA) Spanish-language network EstrellaTV reported significant ratings growth in July 2025. The network achieved 18.3k viewers among P18-49 in Monday-Sunday prime during July's final week, marking a 24% increase over its season-to-date average.

EstrellaTV averaged 13.8k P18-49 viewers in July, representing a 13% year-over-year increase from July 2024. This marks the network's fourth consecutive month of growth, while competitors Univision and Telemundo experienced declines of 35% and 21% respectively.

Key shows driving growth included Alarma TV averaging 30.4k P18-49 viewers (+37% vs season-to-date), Tengo Talento, Mucho Talento delivering 18.7k viewers (+10%), and 100 Latinos Dijeron achieving 18.7k viewers (+23%).

MediaCo (NASDAQ: MDIA) reported strong financial results for Q2 2025, with net revenue reaching $31.2 million, a 19% year-over-year increase. First-half 2025 revenue totaled $59.3 million, up 80% from the previous year, primarily driven by the April 2024 Estrella Acquisition.

The company's digital revenue achieved a significant milestone, representing 33% of total revenue with a 345% surge in the first half. Despite a net loss of $17.4 million, this marked a $34.6 million improvement from the prior year. Adjusted EBITDA for H1 2025 was $2.9 million, up $7.4 million year-over-year, with margin improving to 5%.

Notable achievements include EstrellaTV's prime-time growth in five of the last seven months, successful integration of Estrella Media assets, and significant digital expansion with FAST watch time exceeding 310M minutes in Q2 and monetized premium CTV ad inventory rising 290% YoY.

MediaCo's (NASDAQ:MDIA) EstrellaTV has announced the return of Objetivo Fama, a Spanish-language musical reality competition series, premiering on August 2, 2025. The show will air weekly episodes on Saturdays and Wednesdays for 14 consecutive weeks.

The revamped format will feature 20 aspiring artists living and training in a custom-built House Studio, with 24/7 filming. The series will be available on EstrellaTV's national broadcast network, FAST channel, and through the EstrellaTV app. Originally launched in 2004, Objetivo Fama has been modernized to appeal to a new generation while maintaining its legacy as a platform for launching Latin music stars.

MediaCo's (NASDAQ:MDIA) EstrellaTV has secured multi-year rights to broadcast and stream all home matches of Liga MX teams Tigres and Juarez, including both men's and women's teams (Femenil). The coverage will be available across EstrellaTV Network and EstrellaTV Streaming platforms for the Apertura 2025 season.

The comprehensive coverage includes pre-game, halftime, and post-game shows, featuring a notable broadcasting team led by Pello Maldonado, Chiquis Cruz, and former Tigres player Palmera Rivas. The company emphasizes its commitment to women's soccer by ensuring complete coverage of Tigres Femenil and Juarez Femenil home matches.

MediaCo (MDIA) reported significant growth for its EstrellaTV network in Q2 2025, with prime time viewership increasing 23% year-over-year to 15.3k viewers in the P18-49 demographic. The network achieved growth in 5 of the last 7 months, including all months in Q2.

Key highlights include Monday-Friday prime time viewership up 29% year-over-year (19.4k vs. 15.0k), and strong performance from shows like Noticiero Cierre de Edición (+7%) and 24 Horas Late (+14%). EstrellaTV was the only Spanish-language broadcast network to grow in the P18-49 demographic during prime time.

HOT 97 (MDIA) has successfully concluded its 31st Annual Summer Jam on June 20, 2025, at the Prudential Center in Newark, NJ. The sold-out event attracted over 15,000 fans and featured performances from major artists including A Boogie Wit Da Hoodie, Gunna, GloRilla, and others.

The event achieved significant digital success, with social engagement increasing by over 1,000%, reaching 38 million users worldwide. The HOT 97 web and app platform saw unique visitors increase by nearly 80% compared to the previous year. The company's Summer Jam Backstage live streaming special drove record engagement.

Looking ahead, HOT 97 announced plans to launch its HOT 97 TV FAST Channel this summer, expanding into Connected TV with 24/7 hip hop and Afro culture content. The company also confirmed Winter Fest 2025 in Brooklyn and the 32nd Annual Summer Jam for June 2026.

MediaCo has reported exceptional digital performance across its portfolio, particularly in Hispanic streaming. The company's FAST channels achieved 19% year-over-year growth in monthly digital uniques, with over 310 Million minutes consumed monthly. Premium CTV video ad inventory surged 290% in early 2025. EstrellaTV and Estrella News ranked #1 in mixed IP distributed FAST channels for Latino content. Their YouTube network showed strong growth with 35% increase in views and 1 million new subscribers. Social media performance was impressive, with Hot 97's Facebook reach growing from 11.6M to 82M. The company's audio streaming division ranks 11th nationally, while their Instagram and Facebook presence showed significant engagement increases across multiple channels.

MediaCo reported significant audience growth across its television and radio platforms in April-May 2025. EstrellaTV Network's weekday prime time (7p-11p) saw a 35% increase in Persons 18-49 viewership compared to last year. Key shows like Tengo Talento (+19%), Alarma TV (+54%), and 24 Horas Late (+122%) drove this growth. Local television stations showed remarkable gains, with KRCA Los Angeles (+96%), KZJL Houston (+143%), and WGEN Miami (+198%) leading the way. The radio division outperformed market growth, with a 24% increase in Adults 25-54 primetime audience versus the market's 18%. Notable radio performance included KBUE Los Angeles (+56%), KRQB Riverside (+46%), and combined growth in Dallas (38%) and Houston (19%) stations. New York stations WBLS and WQHT achieved 14% combined growth.

Estrella MediaCo (MDIA) has announced two strategic leadership promotions to strengthen its cross-platform growth and multicultural market presence. Rogerio Alves has been elevated to Vice President of Digital Sales – CTV and Audio Streaming, where he will spearhead monetization strategies for the company's digital video and audio portfolio. Sandra Sanchez has been promoted to Vice President of National Sales, taking charge of Estrella's broadcast and digital sales across national spot markets. Both executives will report to Brian Fisher, SVP of Video Sales, who praised their contributions to the company's growth and their ability to deliver results for brands while maintaining multicultural media authenticity.