MDC Partners (MDCA) Achieves TAG Certified Against Fraud Seal from Trustworthy Accountability Group

Rhea-AI Summary

MDC Partners (NASDAQ: MDCA) has achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group, affirming its commitment to combat fraudulent traffic in digital advertising. This certification demonstrates MDC's adherence to stringent industry standards to protect clients and the supply chain. With over 600 TAG member organizations, companies utilizing TAG Certified Channels benefit from significantly reduced invalid traffic. MDC's Chief Media Officer emphasized the importance of safety and transparency in digital marketing following rapid growth in the sector.

Positive

• Achieved TAG Certified Against Fraud Seal, enhancing brand trust.
• Reduction of invalid traffic (IVT) by 88-94% for clients using TAG Certified Channels.
• Demonstrates commitment to industry best practices and brand safety.

Negative

• None.

Trustworthy Accountability Group recognizes MDC Partners for adopting rigorous standards to combat fraudulent traffic across the digital advertising supply chain

NEW YORK, June 24, 2021 /PRNewswire/ -- MDC Partners (NASDAQ: MDCA) announced today it has achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global initiative fighting criminal activity and protecting brand safety in digital advertising. MDC is proud to receive this certification from TAG, continuing its commitment to eliminating fraudulent traffic across digital channels.

To achieve the TAG Certified Against Fraud Seal, MDC has to demonstrate its adoption of rigorous industry standards to protect its customers and the supply chain from fraudulent traffic.

"At MDC Partners, we continuously look for opportunities to boost safety and transparency in the digital experience. Following the explosive digital advertising growth we've seen in recent years, it's critical that marketers are able to trust their advertising partners to follow industry best practices," said Deirdre McGlashan, Chief Media Officer at MDC Partners. "We are proud to receive TAG's anti-fraud certification, demonstrating MDC Partners' steadfast commitment to combatting fraud as we take the next step toward a more transparent digital advertising industry."

MDC Partners now joins more than 600 TAG member organizations, including the world's leading brands, agencies, publishers and ad tech providers. Agencies, publishers and adtech providers that use TAG Certified Channels experience 88-94% less invalid traffic (IVT) than industry norms, according to third-party research.

"The TAG Certified Against Fraud Program was launched to protect the digital advertising industry from those who try to exploit our supply chain and steal from legitimate companies," said Mike Zaneis, CEO of TAG. "We're grateful for MDC Partners' efforts to reduce crime in the digital space and raise industry standards alongside our network of partners."

About MDC Partners
MDC Partners is one of the most influential marketing and communications networks in the world. As "The Place Where Great Talent Lives," MDC Partners is celebrated for its innovative advertising, public relations, branding, digital, social and event marketing agency partners, which are responsible for some of the most memorable and effective campaigns for the world's most respected brands. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC Partners drives creative excellence, business growth and measurable return on marketing investment for over 1,700 clients worldwide. For more information about MDC Partners and its partner firms, visit our website at mdc-partners.com, sign up for investor-related updates and alerts, and follow us on LinkedIn.

 

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SOURCE MDC Partners Inc.

FAQ

What does the TAG Certified Against Fraud Seal signify for MDCA?

The TAG Certified Against Fraud Seal signifies that MDC Partners has adopted rigorous industry standards to combat fraudulent traffic in digital advertising.

How does MDCA's certification impact its clients?

MDCA's certification leads to a substantial reduction in invalid traffic, benefiting clients by ensuring a safer digital advertising environment.

When did MDCA achieve the TAG Certified Against Fraud Seal?

MDCA announced its achievement of the TAG Certified Against Fraud Seal on June 24, 2021.

How many organizations are part of the TAG network?

MDC Partners is now part of over 600 organizations within the TAG network.

What is the significance of reducing invalid traffic for MDCA?

Reducing invalid traffic is significant for MDCA as it enhances brand safety and trust, critical for attracting and retaining clients in the digital advertising space.