Leafly Names Rebecca Warner Senior Vice President of Sales

Rhea-AI Summary

Leafly announced the appointment of Rebecca Warner as Senior Vice President of Sales, bringing over 14 years of experience from Zillow. Warner will oversee value creation for brands on the Leafly platform, which currently supports over 4,600 retailers and 7,800 brands. In 2020, the platform processed more than 4 million orders. This strategic hire aims to enhance Leafly's market position as it prepares for its merger with Merida Merger Corp. I (MCMJ). CEO Yoko Miyashita emphasized the importance of Warner's experience in unlocking Leafly's potential.

Positive

• Rebecca Warner's appointment signals a strategic push to enhance sales and market presence.
• Leafly's platform currently hosts over 4,600 retailers and 7,800 brands, indicating a robust marketplace.
• Over 4 million orders were placed on Leafly in 2020, showcasing its customer traction.

Negative

• None.

Warner joins Leafly from Zillow, bringing over 14 years of experience in advertising sales and helping to drive online marketplace growth

SEATTLE--(BUSINESS WIRE)-- Leafly Holdings, Inc. (“Leafly” or the “Company”), one of the world’s leading cannabis discovery marketplaces and resources, today announced Rebecca Warner will join Leafly as Senior Vice President of Sales, overseeing the ongoing value creation for brands and retailers that want to reach shoppers on the Leafly platform.

Rebecca Warner will join Leafly as Senior Vice President of Sales, overseeing the ongoing value creation for brands and retailers that want to reach shoppers on the Leafly platform. (Photo: Business Wire)

More than 4,600 retailers and 7,800 brands are listed on the Leafly Marketplace, and more than 4 million orders were placed on the platform in 2020. Approximately 55% of North American retail licensees are currently subscribed to Leafly’s marketplace and advertising services. In this role, Rebecca will oversee a significant planned ramp-up in investments to expand Leafly’s customer base and offer expanded subscription and advertising opportunities complete with unmatched insights.

The addition of Warner to the executive team follows several key leadership hires since announcing the Company’s intent to combine with Merida Merger Corp. I (NASDAQ: MCMJ) earlier this year.

Leafly CEO Yoko Miyashita said, “Our vision for Leafly centers on continually reinforcing our role as the marketplace of choice for the cannabis community. Rebecca’s experience driving growth at online marketplaces will be critical as we work to unlock Leafly’s full potential to serve our customers and monetize our platform at greater scale as a public company.”

Rebecca said, “Leafly maximizes opportunities for retailers and brands, serves as a key resource for consumers, and positions its platform to educate and inform – all of which sets the company apart in the industry. I look forward to joining the team and helping Leafly to continue executing on its growth strategy through demonstrating unparalleled value for our customers.”

Rebecca brings more than 14 years of experience designing and executing sales growth strategies at industry-leading online marketplaces. Most recently, Rebecca served as the Director of Rental Sales at Zillow, where she oversaw significant market share growth even through the pandemic. Prior to Zillow, she held director-level roles at Domain, a leading real estate marketplace in Australia.

ABOUT LEAFLY

Cannabis discovery marketplace Leafly aims to help more than 125 million people discover cannabis this year. Our powerful ecommerce tools help shoppers make informed purchase decisions and empower cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the Leafly mobile app through Apple’s App Store or Google Play.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211124005845/en/

Media

Laura Morarity

laura.morarity@leafly.com

Investors

IR@leafly.com

Source: Leafly Holdings, Inc.

FAQ

Who is Rebecca Warner and what role has she taken at Leafly?

Rebecca Warner has been appointed as Senior Vice President of Sales at Leafly, overseeing value creation for brands and retailers.

What is Leafly's connection with Merida Merger Corp. I (MCMJ)?

Leafly is preparing for a merger with Merida Merger Corp. I (NASDAQ: MCMJ) to become a public company.

How many retailers are listed on the Leafly marketplace?

The Leafly marketplace currently lists over 4,600 retailers.

What significant experience does Rebecca Warner bring to Leafly?

Rebecca Warner brings over 14 years of experience in advertising sales, previously serving as Director of Rental Sales at Zillow.