Marchex Partners with DealerOn for Marchex’s AI-Powered Conversation Intelligence Solutions
Marchex (NASDAQ: MCHX) has partnered with DealerOn, a leading automotive marketing technology company, to deploy Marchex's AI-powered call analytics and attribution platform. This collaboration aims to optimize marketing campaigns for DealerOn's customers by leveraging conversational intelligence from calls. The partnership offers three key services: Premium Call Tracking, Digital Advertising Call Tracking, and Standard Call Tracking.
DealerOn, which serves over 5,000 automotive dealerships across North America, will utilize Marchex's solutions to provide quality reporting, improve marketing performance, and enhance allocation accuracy with prescriptive data analytics. This strategic alliance represents a significant step in Marchex's expansion and leadership in the automotive industry.
Marchex (NASDAQ: MCHX) ha stretto una collaborazione con DealerOn, una delle principali aziende di tecnologia di marketing automobilistico, per implementare la Piattaforma di analisi delle chiamate e attribuzione basata sull'IA di Marchex. Questa collaborazione ha l'obiettivo di ottimizzare le campagne di marketing per i clienti di DealerOn sfruttando l'intelligenza conversazionale derivante dalle chiamate. Il partenariato offre tre servizi principali: Monitoraggio Premium delle Chiamate, Monitoraggio delle Chiamate per la Pubblicità Digitale e Monitoraggio Standard delle Chiamate.
DealerOn, che serve oltre 5.000 concessionarie automobilistiche in Nord America, utilizzerà le soluzioni di Marchex per fornire report di qualità, migliorare le prestazioni di marketing e aumentare l'accuratezza dell'allocazione con analisi dei dati prescrittivi. Questa alleanza strategica rappresenta un passo significativo nell'espansione e nella leadership di Marchex nel settore automobilistico.
Marchex (NASDAQ: MCHX) se ha asociado con DealerOn, una empresa líder en tecnología de marketing automotriz, para implementar la plataforma de análisis de llamadas y atribución impulsada por IA de Marchex. Esta colaboración tiene como objetivo optimizar las campañas de marketing para los clientes de DealerOn aprovechando la inteligencia conversacional de las llamadas. La asociación ofrece tres servicios clave: Seguimiento Premium de Llamadas, Seguimiento de Llamadas de Publicidad Digital y Seguimiento Estándar de Llamadas.
DealerOn, que atiende a más de 5,000 concesionarios automotrices en América del Norte, utilizará las soluciones de Marchex para proporcionar informes de calidad, mejorar el rendimiento de marketing y aumentar la precisión de la asignación con análisis de datos prescritivos. Esta alianza estratégica representa un paso significativo en la expansión y liderazgo de Marchex en la industria automotriz.
Marchex (NASDAQ: MCHX)는 선도적인 자동차 마케팅 기술 회사인 DealerOn과 협력하여 Marchex의 AI 기반 통화 분석 및 귀속 플랫폼을 배포하기로 했습니다. 이 협업은 고객의 통화에서 대화형 인텔리전스를 활용하여 DealerOn의 마케팅 캠페인을 최적화하는 것을 목표로 합니다. 이번 파트너십은 세 가지 주요 서비스를 제공합니다: 프리미엄 통화 추적, 디지털 광고 통화 추적 및 표준 통화 추적.
DealerOn은 북미 전역의 5,000개 이상의 자동차 대리점을 위해 Marchex의 솔루션을 활용하여 품질 보고서를 제공하고, 마케팅 성과를 개선하며, 권장 데이터 분석을 통해 할당 정확성을 향상시킵니다. 이 전략적 제휴는 자동차 산업에서 Marchex의 확장과 리더십에 중요한 진전을 나타냅니다.
Marchex (NASDAQ: MCHX) s'est associé à DealerOn, une entreprise leader en technologie de marketing automobile, pour déployer la plateforme d'analyse des appels et d'attribution alimentée par l'IA de Marchex. Cette collaboration vise à optimiser les campagnes marketing pour les clients de DealerOn en s'appuyant sur l'intelligence conversationnelle issue des appels. Ce partenariat offre trois services clés : Suivi des Appels Premium, Suivi des Appels de Publicité Digitale et Suivi Standard des Appels.
DealerOn, qui sert plus de 5 000 concessionnaires automobiles en Amérique du Nord, utilisera les solutions de Marchex pour fournir des rapports de qualité, améliorer les performances marketing et accroître la précision de l'allocation grâce à des analyses de données prescriptives. Cette alliance stratégique représente une étape significative dans l'expansion et le leadership de Marchex dans l'industrie automobile.
Marchex (NASDAQ: MCHX) hat sich mit DealerOn, einem führenden Unternehmen für Automobilmarketing-Technologie, zusammengeschlossen, um die KI-gestützte Anrufanalyse- und Attributionsplattform von Marchex einzuführen. Diese Zusammenarbeit zielt darauf ab, die Marketingkampagnen für die Kunden von DealerOn durch die Nutzung von konversationaler Intelligenz aus Anrufen zu optimieren. Die Partnerschaft bietet drei Hauptdienstleistungen an: Premium-Anrufverfolgung, Digital-Werbung-Anrufverfolgung und Standard-Anrufverfolgung.
DealerOn, das über 5.000 Automobilhändler in Nordamerika bedient, wird die Lösungen von Marchex nutzen, um qualitativ hochwertige Berichte zu erstellen, die Marketingleistung zu verbessern und die Zuweisungsgenauigkeit durch prädiktive Datenanalysen zu erhöhen. Diese strategische Allianz stellt einen bedeutenden Schritt in der Expansion und Führung von Marchex in der Automobilindustrie dar.
- Partnership with DealerOn expands Marchex's reach to over 5,000 automotive dealerships
- Deployment of AI-powered call analytics and attribution platform to optimize marketing campaigns
- Potential for increased revenue through improved marketing performance and allocation accuracy
- Strengthens Marchex's position in the automotive industry
- None.
Insights
This partnership between Marchex and DealerOn represents a significant advancement in AI-driven marketing analytics for the automotive industry. By integrating Marchex's call analytics and attribution platform, DealerOn can now offer its 5,000+ dealership clients enhanced capabilities to optimize their marketing campaigns.
The key innovation here is the use of conversational intelligence to analyze customer calls, providing deeper insights into customer intent and behavior. This data can be seamlessly integrated with existing digital advertising platforms, allowing for more targeted and effective marketing strategies. The ability to track Return on Ad Spend (ROAS) and assess the monetary impact of call volume and handling is particularly valuable in the highly competitive automotive sales environment.
From a technological standpoint, the implementation of Dynamic Number Insertion (DNI) technology across multiple user sessions is a sophisticated approach to tracking customer journeys. This, combined with Marchex's AI capabilities, positions DealerOn at the forefront of automotive digital marketing technology.
This partnership has significant implications for the automotive marketing landscape. By offering three tiers of call analytics services - Premium, Digital Advertising and Standard - DealerOn is catering to a wide range of dealership needs and budgets. This strategy could potentially increase DealerOn's market share and revenue streams.
The focus on conversational data analytics aligns with the growing trend of leveraging AI and machine learning in marketing. This move could give DealerOn a competitive edge in the automotive digital marketing space, which is important given the increasing digitalization of car buying processes.
Moreover, the ability to provide detailed attribution to marketing sources and assess ROAS could lead to more efficient allocation of marketing budgets for dealerships. In an industry where margins can be tight, this level of insight into marketing effectiveness could be a game-changer for many dealerships, potentially driving increased adoption of DealerOn's services.
DealerOn is a leading automotive digital marketing company that builds websites and manages digital advertisements for more than 5,000 automotive dealerships and dealer groups across
"We are thrilled to partner with DealerOn," said Troy Hartless, Marchex CRO. "Our solutions will enable DealerOn to deliver quality reporting to their customers and improve marketing performance and allocation accuracy with prescriptive data analytics. As Marchex continues to expand its innovation and leadership in the automotive industry, this partnership represents a significant step forward in providing essential conversational data analytics solutions for tracking and quantifying marketing initiatives."
Through this partnership, DealerOn will offer Marchex's call analytics services to its clients in three ways:
- Premium Call Tracking: An advanced service using Dynamic Number Insertion (DNI) technology to track calls across multiple user sessions, providing in-depth insights into customer journeys using Marchex’s conversational AI capabilities.
- Digital Advertising Call Tracking: Leveraging DNI technology and AI driven call analytics to specifically track calls originating from digital advertising efforts.
- Standard Call Tracking: Placing unique tracking numbers on dealership websites that forward to the dealer's primary number, in accordance with OEM program guidelines.
About DealerOn
DealerOn is a premier provider of automotive marketing technology, supporting over 5,000 dealerships across the US,
About Marchex
Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world's most innovative and successful brands.
Please visit www.marchex.com, www.marchex.com/blog or @marchex on X (Twitter.com/Marchex), where Marchex discloses material information about the company and its business from time to time.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240820259287/en/
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir@marchex.com
Source: Marchex
FAQ
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