MasterCraft Boat Company Hosts Successful Dealer Meeting at Tennessee Factory, Honoring Legacy and Ushering in a New Era of Innovation & Partnership
MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings (NASDAQ: MCFT), recently hosted a successful dealer meeting at its Tennessee factory. The event brought together the company's dealer network for a day focused on education, celebration, and innovation. As the world's best-selling towboat brand, MasterCraft used this gathering to honor its legacy while introducing new initiatives for the future.
The meeting provided an opportunity for dealers to strengthen partnerships and gain insights into MasterCraft's latest advancements. While specific details of new products or strategies were not disclosed, the event emphasized the company's commitment to maintaining its leadership position in the towboat industry through continued innovation and strong dealer relationships.
MasterCraft Boat Company, una sussidiaria di MasterCraft Boat Holdings (NASDAQ: MCFT), ha recentemente ospitato un incontro di successo con i concessionari presso la sua fabbrica nel Tennessee. L'evento ha riunito la rete di concessionari dell'azienda per una giornata incentrata su istruzione, celebrazione e innovazione. Come il marchio di barche da traino più venduto al mondo, MasterCraft ha utilizzato questo incontro per onorare la sua eredità mentre introduce nuove iniziative per il futuro.
L'incontro ha rappresentato un'opportunità per i concessionari di rafforzare le partnership e ottenere informazioni sulle ultime innovazioni di MasterCraft. Anche se non sono stati divulgati dettagli specifici sui nuovi prodotti o strategie, l'evento ha sottolineato l'impegno dell'azienda a mantenere la sua posizione di leadership nel settore delle barche da traino attraverso continua innovazione e forti relazioni con i concessionari.
MasterCraft Boat Company, una subsidiaria de MasterCraft Boat Holdings (NASDAQ: MCFT), organizó recientemente una exitosa reunión de concesionarios en su fábrica de Tennessee. El evento reunió a la red de concesionarios de la empresa para un día centrado en educación, celebración e innovación. Como la marca de barcos de remolque más vendida en el mundo, MasterCraft utilizó este encuentro para honrar su legado mientras presenta nuevas iniciativas para el futuro.
La reunión brindó una oportunidad para que los concesionarios fortalecieran las asociaciones y obtuvieran información sobre los últimos avances de MasterCraft. Aunque no se divulgaron detalles específicos sobre nuevos productos o estrategias, el evento enfatizó el compromiso de la empresa de mantener su posición de liderazgo en la industria de barcos de remolque a través de la innovación continua y relaciones sólidas con los concesionarios.
마스터크래프트 보트 회사(MasterCraft Boat Company)는 마스터크래프트 보트 홀딩스(MasterCraft Boat Holdings)(NASDAQ: MCFT)의 자회사로, 최근 테네시 공장에서 성공적인 딜러 회의를 개최했습니다. 이 이벤트는 교육, 축하 및 혁신에 중점을 두고 회사의 딜러 네트워크를 한자리에 모았습니다. 세계에서 가장 많이 팔리는 트레일러 보트 브랜드인 마스터크래프트는 이 자리를 통해 자신의 유산을 기리며 미래를 위한 새로운 이니셔티브를 소개했습니다.
회의는 딜러들이 파트너십을 강화하고 마스터크래프트의 최신 발전에 대한 통찰력을 얻을 수 있는 기회를 제공했습니다. 새로운 제품이나 전략에 대한 구체적인 내용은 공개되지 않았지만, 이 행사는 지속적인 혁신과 강력한 딜러 관계를 통해 트레일러 보트 산업에서의 리더십을 유지하겠다는 회사의 의지를 강조했습니다.
MasterCraft Boat Company, une filiale de MasterCraft Boat Holdings (NASDAQ: MCFT), a récemment organisé une réunion réussie avec ses concessionnaires dans son usine du Tennessee. L'événement a rassemblé le réseau de concessionnaires de l'entreprise pour une journée axée sur éducation, célébration et innovation. En tant que marque de bateau de traction la plus vendue au monde, MasterCraft a utilisé cette rencontre pour honorer son héritage tout en introduisant de nouvelles initiatives pour l'avenir.
La réunion a offert une occasion aux concessionnaires de renforcer les partenariats et d'obtenir des informations sur les dernières avancées de MasterCraft. Bien que des détails spécifiques sur les nouveaux produits ou stratégies n'aient pas été divulgués, l'événement a souligné l'engagement de l'entreprise à maintenir sa position de leader dans l'industrie des bateaux de traction grâce à une innovation continue et des relations solides avec les concessionnaires.
Die MasterCraft Boat Company, eine Tochtergesellschaft von MasterCraft Boat Holdings (NASDAQ: MCFT), hat kürzlich ein erfolgreiches Händlermeeting in ihrer Fabrik in Tennessee abgehalten. Die Veranstaltung brachte das Händlernetzwerk des Unternehmens zusammen und konzentrierte sich einen Tag lang auf Bildung, Feier und Innovation. Als führende Marke für Abschleppboote weltweit nutzte MasterCraft dieses Treffen, um sein Erbe zu ehren und neue Initiativen für die Zukunft vorzustellen.
Das Meeting bot Händlern die Gelegenheit, Partnerschaften zu stärken und Einblicke in die neuesten Fortschritte von MasterCraft zu gewinnen. Obwohl keine spezifischen Details zu neuen Produkten oder Strategien bekannt gegeben wurden, betonte die Veranstaltung das Engagement des Unternehmens, seine Führungsposition in der Abschleppbootbranche durch kontinuierliche Innovation und starke Händlerbeziehungen aufrechtzuerhalten.
- MasterCraft maintains its position as the world's best-selling towboat brand
- The company demonstrates commitment to dealer education and partnerships
- Event suggests ongoing innovation and potential new product developments
- None.
VONORE, Tenn., Oct. 17, 2024 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world's best-selling towboat brand, recently hosted a dynamic dealer meeting at its state-of-the-art factory in Tennessee, bringing together its dealer network for a day of education, celebration, and forward-looking announcements. The all-day event provided a structured experience for nearly 170 attendees, with stations focused on product education, company history, pricing strategies, product development, marketing insights, and a comprehensive tour of the factory. The highlight of the day was the unveiling of an exciting new product, signaling the start of an innovative new chapter for the brand.
To cap off the event, dealers gathered for a celebratory banquet that emphasized the camaraderie, resilience, and renewed energy within the MasterCraft family. “This meeting marks significant milestones for our brand: a new CEO, a new product, and a relatively new leadership team in Sales, Marketing, and Engineering. But just as importantly, we are surrounded by individuals who have dedicated decades to MasterCraft, embodying its spirit and contributing their passion and expertise year after year,” said Brad Nelson, MasterCraft Boat Chief Executive Officer and Director of MasterCraft Boat Holdings, Inc., in his keynote address. Nelson also emphasized MasterCraft’s continued commitment to innovation and strengthening relationships with its dealer network.
Honoring Excellence and Legacy
During the banquet, more than 50 prestigious awards were presented, including two lifetime service awards. The evening’s pinnacle moment came with the induction of legendary waterskiing icon Freddy Krueger into the MasterCraft Legends Club, MasterCraft’s hall of fame. The Legends Club honors athletes and ambassadors who have played a pivotal role in the brand’s success and embody its spirit. Freddy Krueger joins an elite group of only five members, celebrated for their profound impact on the sport, the brand, and the entire MasterCraft community.
The event also celebrated 28 dealers who achieved perfect scores on their Customer Satisfaction Index (CSI) surveys, underscoring the dealer network’s commitment to providing outstanding customer experiences throughout the year.
Additional awards were presented for excellence in marketing, sales, and service for the West, South, Northeast, Midwest and International territories.
"We Build Memories" Campaign
At the heart of the event was an emphasis of MasterCraft’s new “We Build Memories” campaign, which serves as a reminder of the core mission behind the boats MasterCraft builds and sells. “Our boats are more than just products—they are the foundation for unforgettable moments with family and friends. Our owners create memories that last a lifetime, and those moments are woven into the fabric of their lives,” said Nelson.
Advancing into a New Era
The event was a celebration of MasterCraft’s deep legacy, but also a platform for showcasing the exciting changes on the horizon. With a new leadership, MasterCraft is doubling down on its commitment to progression, innovation, and excellence across every level of the company. Nelson reinforced this vision in his speech, stating, “We are focused on delivering high performance from the factory and deepening our relationships with our dealers as true partners in this journey.” At the meeting, attendees were introduced to a range of new innovations and upcoming products. They participated in on-water sessions to gain firsthand experience with the new products and ensure they are equipped to continue supporting MasterCraft’s vision.
“For over 20 years, I have had the pleasure of being associated with the brand MasterCraft, first as an athlete, then as a dealer, and now as a distributor. I must say that these past few days have been truly remarkable; I've felt so much positive energy within MasterCraft,” said Fred Traeger, a Dealer and International Distributor of MasterCraft in Switzerland. “The new team, along with some who have been around longer, are dynamic, motivated, and full of incredible energy. Their dedication is felt at every moment, and I am convinced that this synergy is a major asset for the brand's future,” Traeger said.
Jathan Koetje from Action Water Sports echoed this sentiment, saying, “Our team left MasterCraft’s annual dealer meeting energized and excited about what’s to come.” He added, “The opportunity to connect with other dealers and the MasterCraft team reinforced the strong sense of community and innovation that fuels the brand.”
The dealer meeting was met with gratitude, excitement, and renewed energy, underscoring MasterCraft’s unwavering commitment to its dealer network and its future. The event not only highlighted the company’s rich heritage but also set the tone for the next era of innovation, growth, and lasting impact.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, Tenn., MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest and Balise. For more information about MasterCraft Boat Holdings, and its three brands, visit: Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com.
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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