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McDonald's Corporation (symbol: MCD) is the world’s leading global foodservice retailer, renowned for its expansive footprint and iconic menu. Founded in 1940 by Richard and Maurice McDonald in San Bernardino, California, McDonald's has evolved into the largest restaurant owner-operator globally. As of 2023, the company reported system sales of $130 billion across nearly 42,000 stores in 115 markets.
McDonald's operates on a pioneering franchise model, with approximately 60% of its revenue stemming from franchise royalty fees and lease payments, while the remainder comes from company-operated stores. The corporation's business is primarily segmented into the United States, internationally operated markets, and international developmental/licensed markets.
Core Business and Products:
- The McDonald's menu features signature items like the Big Mac, Quarter Pounder, Chicken McNuggets, and World-Famous Fries, which constitute about 65% of systemwide sales.
- Innovation remains a key focus, with initiatives such as the Best Burger program and the expansion of the McCrispy chicken category to all markets by the end of 2025.
- The company leverages its digital ecosystem, including a robust loyalty program and mobile app, to enhance customer engagement and drive sales.
Recent Achievements and Growth Strategies:
- In 2023, McDonald's announced new growth targets under its Accelerating the Arches strategy, aiming to expand to 50,000 restaurants by 2027.
- The company has achieved 30% comparable sales growth since 2019 through initiatives like the Raise Your Arches marketing campaign and the Best Burger initiative.
- Partnerships, such as the collaboration with Google Cloud to implement generative AI solutions, exemplify McDonald's commitment to technological advancement and operational efficiency.
Financial Performance:
- McDonald's reported a global comparable sales growth of 9% for 2023, marking a consistent upward trajectory despite macroeconomic challenges.
- First quarter results for 2024 showed continued positive performance, driven by higher sales-driven franchised margins and strategic focus on digital, delivery, and drive-thru services.
Community and Corporate Social Responsibility:
- The McDonald's All American Games continues to support Ronald McDonald House Charities, which focuses on family-centered care for children in need.
McDonald's remains a dominant player in the fast-food industry by consistently innovating and adapting to changing market demands, ensuring its position as a beloved brand worldwide.
Adyen and McDonald's have expanded their mobile app partnership to the U.S., building on their collaboration that began in the U.K. in 2020. This partnership enhances customer payment experiences by improving the success rate for payment method registration and reducing card declines using Real-time Account Updater technology. McDonald's loyalty customers can now conveniently use saved payment methods at various service points. Adyen's growth in the quick-service restaurant space highlights its role in transforming customer experiences in the financial technology sector.
McDonald's declared a $1.38 quarterly cash dividend per share, payable on June 20, 2022, to shareholders on record by June 6, 2022. This marks the company's ongoing commitment to returning value to its investors. McDonald's operates over 39,000 locations worldwide, with a significant percentage run by independent local owners. The company continues to communicate important updates through its Investor Relations webpage.
On May 26, 2022, McDonald's Corporation (NYSE: MCD) announced that shareholders re-elected all 12 directors during the annual meeting. Notably, Carl Icahn's two nominees received only about 1% of the votes and were not elected. The leadership expressed gratitude for shareholder support, emphasizing the board's diversity and experience in guiding sustainable value creation and addressing social and environmental challenges. McDonald's remains committed to ESG initiatives, including animal welfare, while focusing on serving the interests of shareholders.
McDonald's Corporation announced its decision to exit the Russian market and has signed a sale and purchase agreement with existing licensee Alexander Govor for its Russian restaurant portfolio. Govor, who has operated 25 restaurants since 2015, will run these under a new brand. The agreement is pending certain regulatory approvals, with expected closing in the coming weeks. Employees will be retained for at least two years, and the buyer will cover salaries and existing liabilities until the deal closes.
McDonald's Corporation has initiated the process to sell its Russian business, following over 30 years of operation in the country. This decision comes amid the humanitarian crisis due to the war in Ukraine, which made continued ownership untenable. McDonald's will 'de-Arch' its restaurants, ceasing to use its brand and menu while retaining trademarks. The company expects a non-cash charge of $1.2-$1.4 billion for the write-off and foreign currency translation losses. Despite this, McDonald's reaffirms its 2022 outlook, anticipating strong operating margins and growth in other markets.
McDonald's Corporation reported its first-quarter results for 2022, showing a 11.8% increase in global comparable sales. U.S. sales rose 3.5%, while international segments boosted growth with 20.4% and 14.7% increases, respectively. Systemwide sales topped $5 billion, accounting for over 30% of total sales in key markets. However, net income fell by 28% to $1.1 billion, leading to diluted earnings per share of $1.48. Costs associated with operations in Russia and Ukraine impacted financials significantly.
McDonald's Corporation (NYSE: MCD) responded to Carl Icahn's demands for stricter animal welfare commitments in its pork supply chain. The company emphasized its existing initiatives, stating it only sources about 1% of U.S. pork and does not own any sows. Icahn's request for 'crate-free' pork is deemed impractical, necessitating a dramatic increase in supply and costs. McDonald's highlighted its leadership in animal welfare and criticized Icahn's motives, noting his ownership in a packaging company with no similar commitments. Shareholders are encouraged to consider these factors in the upcoming election.
Carl Icahn, a significant shareholder of McDonald's (MCD), criticizes the company's Board for failing to eliminate gestation crates in its supply chain, violating a decade-old promise. He argues that this neglect undermines the company's credibility in corporate governance and ESG efforts. Icahn urges shareholders, especially asset managers focused on ESG, to elect his nominees for the Board, claiming they will prioritize animal welfare and sustainability. He emphasizes that McDonald's has an obligation to lead in ethical practices and address animal welfare issues seriously.
On February 20, 2022, McDonald's Corporation responded to Carl Icahn's nomination of Leslie Samuelrich and Maisie Ganzler for election at the 2022 Annual Meeting. The Board will assess these nominees per its selection process. Icahn's nomination focuses on McDonald's pork commitment, where the company leads with a pledge to source 85%-90% of U.S. pork volumes from group-housed sows by end of 2022 and aims for 100% compliance by 2024. Despite industry challenges, the Board is dedicated to shareholder value and sustainable practices, emphasizing its existing commitments to animal welfare.
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