Hot Wheels and Aston Martin Collaborate to Redesign Classic DB4GT as Land Speed Racer
Mattel's Hot Wheels has collaborated with Aston Martin to create a new die-cast model: the Aston Martin DB4GT 'High-Speed Edition'. This 1:64 scale model reimagines the classic DB4GT as a land speed racer, combining Aston Martin's luxury design with Hot Wheels' performance-driven aesthetics.
The design, a joint effort between Aston Martin designers and Hot Wheels' Design Manager, features modifications inspired by historic land speed racers, including an aggressive front splitter, lowered chopped roof, custom wheels, and elongated body for improved aerodynamics. The model sports a motorsports-inspired livery paying homage to historic land speed racing vehicles.
This collaboration marks another milestone in Hot Wheels' 50-year history of automotive innovation and design. The DB4GT 'High-Speed Edition' will be available at retailers globally starting in October.
Le Hot Wheels di Mattel hanno collaborato con Aston Martin per creare un nuovo modello in pressofusione: l'Aston Martin DB4GT 'High-Speed Edition'. Questo modello in scala 1:64 reinterpreta il classico DB4GT come un'auto da corsa su terra, combinando il design di lusso di Aston Martin con l'estetica ad alte prestazioni di Hot Wheels.
Il design, frutto del lavoro congiunto tra i progettisti di Aston Martin e il Responsabile Design di Hot Wheels, presenta modifiche ispirate a storiche auto da corsa su terra, tra cui un anteriore aggressivo, un tetto abbassato e rastremato, cerchi personalizzati e una carrozzeria allungata per una migliore aerodinamica. Il modello sfoggia una livrea ispirata al motorsport in omaggio ai veicoli storici da corsa di velocità su terra.
Questa collaborazione segna un'altra pietra miliare nella storia di innovazione e design automobilistico di Hot Wheels, lunga 50 anni. La DB4GT 'High-Speed Edition' sarà disponibile presso i rivenditori di tutto il mondo a partire da ottobre.
Los Hot Wheels de Mattel han colaborado con Aston Martin para crear un nuevo modelo de fundición: el Aston Martin DB4GT 'High-Speed Edition'. Este modelo a escala 1:64 reimagina el clásico DB4GT como un corredor terrestre, combinando el diseño de lujo de Aston Martin con la estética de alto rendimiento de Hot Wheels.
El diseño, resultado del esfuerzo conjunto entre los diseñadores de Aston Martin y el Gerente de Diseño de Hot Wheels, presenta modificaciones inspiradas en corredores de velocidad terrestre históricos, incluyendo un splitter frontal agresivo, un techo recortado y bajo, ruedas personalizadas y una carrocería alargada para mejorar la aerodinámica. El modelo cuenta con una decoración inspirada en motorsport que rinde homenaje a los vehículos históricos de velocidad terrestre.
Esta colaboración marca otro hito en la historia de 50 años de innovación y diseño automotriz de Hot Wheels. El DB4GT 'High-Speed Edition' estará disponible en los minoristas de todo el mundo a partir de octubre.
매텔의 핫휠스가 애스턴 마틴과 협력하여 새로운 주조 모델인 애스턴 마틴 DB4GT '하이 스피드 에디션'을 만들었습니다. 이 1:64 스케일 모델은 클래식 DB4GT를 육상 스피드 레이서로 재구성하여, 애스턴 마틴의 럭셔리 디자인과 핫휠스의 성능 중심 미학을 결합합니다.
디자인은 애스턴 마틴 디자이너들과 핫휠스 디자인 매니저 간의 공동 작업으로 이루어졌으며, 역사적인 육상 스피드 레이서에서 영감을 받은 수정 사항이 포함되어 있습니다. 여기에는 공격적인 프론트 스플리터, 낮게 깎인 지붕, 맞춤형 휠 및 향상된 공기역학을 위한 길어진 차체가 포함됩니다. 이 모델은 역사적인 육상 스피드 레이싱 차량에 경의를 표하는 모터스포츠 스타일의 색상을 자랑합니다.
이번 협업은 핫휠스의 50년 동안의 자동차 혁신 및 디자인 역사에서 또 다른 이정표가 됩니다. DB4GT '하이 스피드 에디션'은 10월부터 전 세계 소매점에서 판매될 예정입니다.
Les Hot Wheels de Mattel ont collaboré avec Aston Martin pour créer un nouveau modèle en métal sous pression : l'Aston Martin DB4GT 'High-Speed Edition'. Ce modèle au 1:64 réinvente le classique DB4GT en tant que voiture de vitesse terrestre, alliant le design luxueux d'Aston Martin à l'esthétique axée sur la performance de Hot Wheels.
Le design, fruit d'un effort commun entre les designers d'Aston Martin et le Responsable Design de Hot Wheels, présente des modifications inspirées par les voitures de vitesse terrestre historiques, y compris un splitter avant agressif, un toit raccourci abaissé, des roues personnalisées et une carrosserie allongée pour améliorer l'aérodynamisme. Le modèle arbore une livrée inspirée du sport automobile qui rend hommage aux véhicules historiques de course à vitesse terrestre.
Cette collaboration marque une nouvelle étape dans l'histoire des 50 ans d'innovation et de design automobile des Hot Wheels. La DB4GT 'High-Speed Edition' sera disponible chez les détaillants du monde entier à partir d'octobre.
Die Hot Wheels von Mattel haben mit Aston Martin zusammengearbeitet, um ein neues Modell aus Zinkdruckguss zu schaffen: den Aston Martin DB4GT 'High-Speed Edition'. Dieses Modell im Maßstab 1:64 stellt den klassischen DB4GT als Landgeschwindigkeitsrennwagen neu dar und kombiniert das luxuriöse Design von Aston Martin mit der leistungsorientierten Ästhetik von Hot Wheels.
Das Design, eine gemeinsame Anstrengung zwischen den Designern von Aston Martin und dem Designmanager von Hot Wheels, weist Modifikationen auf, die von historischen Landgeschwindigkeitsrennern inspiriert sind, einschließlich eines aggressiven Frontsplitters, eines tiefergelegten, gekürzten Dachs, maßgeschneiderten Rädern und einem verlängerten Karosseriedesign zur Verbesserung der Aerodynamik. Das Modell hat eine vom Motorsport inspirierte Lackierung, die historischen Fahrzeugen der Landgeschwindigkeit Rechnung trägt.
Diese Zusammenarbeit markiert einen weiteren Meilenstein in der 50-jährigen Geschichte von Hot Wheels hinsichtlich Automobilinnovation und -design. Der DB4GT 'High-Speed Edition' wird ab Oktober weltweit bei Einzelhändlern erhältlich sein.
- Collaboration with luxury brand Aston Martin potentially enhancing Hot Wheels' market appeal
- Global retail distribution of the new model starting in October, potentially boosting sales
- Continuation of Hot Wheels' strategy of partnering with prestigious automotive brands
- None.
The “High-Speed Edition” die-cast reimagines one of the most luxurious vehicles of its time as a muscular land speed racer
Hot Wheels Aston Martin DB4GT "High-Speed Edition" die-cast (Photo: Business Wire)
The design collaboration between Aston Martin designers Miles Nurnberger and Thomas Gilbert, and Craig Callum, Design Manager at Hot Wheels, took the classic DB4 shape and began modifications by studying the purpose-built performance of historic land speed racers that pushed for every additional mile per hour out on the dry lake beds and salt flats. The transformation includes an aggressive front splitter, a lowered chopped roof, custom wheels and a longer body, all to increase aerodynamics and reduce wind resistance. The motorsports inspired livery pays homage to historic land speed racing vehicles.
“The juxtaposition between the sophistication of Aston Martin’s original design and outlandish land speed cars results in an extraordinary die-cast, even by Hot Wheels standards,” says Craig Callum.
“Aston Martin is one of the most prestigious ultra-luxury performance brands in the world and, by working with their team to add a Hot Wheels inspired twist to this iconic model, we’ve developed something legendary for collectors and fans of both brands.”
For more than 50 years, Hot Wheels has driven automotive performance and design; bringing car culture to the hands of fans of all ages. Hot Wheels continues the drive to be legendary by collaborating with the best in the industry and participating in car culture worldwide. Beginning with the introduction of the V8 Vantage in 2005, Hot Wheels has been sharing Aston Martin die-casts with the world for nearly two decades. In total, 13 unique Aston Martin models have been recreated in 1:64 die-cast form.
Thomas Gilbert added: “Our intention for this collaboration was to reimagine an iconic Aston Martin model through the lens of some aspect of American car modifying culture which chimed with the Hot Wheels brand.
“My design theme sketch, which Hot Wheels and Miles chose to develop, imagined a DB4GT-based land speed record car, very specifically inspired by those that run every year on the Bonneville salt flats. I even sketched the car in that unique setting, so the Bonneville name has been very much intrinsic to the design for us since day one. Following my sketch being selected, our company historian did some research and found that a customer in the 1960s did in fact take his DB4GT to Bonneville and drove it at high speed in the annual speed trials, which cemented the 'Bonneville' theme from a historical as well as a design standpoint.”
The new Aston Martin DB4GT “High-Speed Edition” Hot Wheels die-cast will be available on-shelf at retailers around the world starting in October.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Aston Martin
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars. Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, Vanquish, DBX and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs. Based in Gaydon,
MAT-W
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924198006/en/
Mattel Media Contacts:
Adam Krell
Adam.Krell@Mattel.com
Rachel Roy
Rachel.roy@mattel.com
Source: Mattel, Inc.
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