The BEHR® & KILZ® Brands Partner with Leanne Ford to Revitalize Her Historic American Home
BEHR and KILZ brands collaborated with celebrity designer Leanne Ford to restore a historic 120-year-old home in Pittsburgh. Ford emphasized maintaining the home's original beauty while utilizing BEHR® MARQUEE® Exterior Paint and KILZ 3® Premium Primer for the renovation. The exterior restoration highlights architectural details designed by Charles Barton Keen. BEHR's VP, Andy Lopez, praised the performance of KILZ products, noting their reliability in complex restoration projects. The renovation showcases classic colors from BEHR’s designer collection, available at The Home Depot.
- Partnership with Leanne Ford enhances brand visibility and credibility.
- Use of high-quality KILZ 3 Premium Primer and BEHR MARQUEE® paint ensures durability in restoration projects.
- Restoration project showcases the performance and versatility of KILZ products, reinforcing their market position.
- None.
Trusted paint and primer brands help restore Leanne Ford's home exterior to its original beauty
SANTA ANA, Calif., Aug. 1, 2022 /PRNewswire/ -- The BEHR and KILZ brands are partnering with Leanne Ford, Celebrity interior designer to restore and reinvent a historic, American classic home in her hometown of Pittsburgh. Ford is transforming the 120-year-old home, while maintaining and honoring its original design and natural beauty by leveraging trusted products from BEHR® Paint and KILZ® Primers.
Originally designed by celebrated architectural icon Charles Barton Keen, the home displays iconic exterior elements including wooden windows, pergolas, archways, and columns that needed to be returned to their full glory. For the first phase of the project, the exterior renovation, Ford leveraged KILZ 3® Premium Primer and BEHR® MARQUEE ® Exterior Paint in the color Natural White [DC-005] from Behr Paint Company's new designer collection.
"When my husband and I bought this beautiful piece of history, we wanted to hone in on what the architect's plan was for the home when it was first built and bring it back to its former glory," said Ford. "We are only the third owners of this home, and we feel a duty to retain the true character of the space. An exterior renovation is a big job you want to last for years, so we knew we needed high-quality products we could trust to stand the test of time in the home's next phase of life. We're thankful we were able to lean on the strength of KILZ Primer and BEHR Paint to get the job done right."
The exterior restoration started with KILZ 3 Premium Primer, a versatile and heavy-duty interior and exterior primer that provides exceptional adhesion to act as the anchor for topcoat paint. Once primed, Ford selected BEHR MARQUEE ® Exterior Paint in Natural White [DC-005] from the new BEHR® Designer Collection palette of 30 tried-and-true designer-approved classic neutrals and essential accents, that help make the color selection process easier.
"Our KILZ 3 Premium Primer has been around for over 30 years, and is known for its performance and versatility, making it a great option for a restoration project – especially a complex one like this, which required refinishing of both stucco and wood surfaces," said Andy Lopez, VP, Brand Marketing at Behr Paint Company. "We're thrilled to partner with Leanne Ford and glad she found the perfect color to complete the transformation of her historic home leveraging the BEHR Designer Collection, a palette curated by designers like herself."
For DIYers and Pros alike looking for classic products that stand the test of time, the KILZ 3 Premium Primer and BEHR Designer Collection can be found at The Home Depot. For more information about the renovation in partnership with Leanne Ford, visit https://www.kilz.com/ and follow along for updates on social:
- Facebook: KILZ, Leanne Ford Interiors, Behr Paint
- Instagram: @kilzbrand, @leannefordinteriors, @behrpaint
About KILZ® Products
Since 1974, the KILZ® brand has served professional painters and do-it-yourselfers with a trusted line of professional grade, hardworking coatings products, including the #1 selling primer in the industry. With a durable, long-lasting finish, the quality of KILZ products has been trusted for generations, creating a legacy of quality and performance. Also included in this award-winning product lineup is the Magnolia Home by Joanna Gaines® Paint collection. For more information, and to find a nearby KILZ brand retailer in the United States or Canada, visit KILZ.com. The KILZ brand is owned by Santa Ana, Calif.-based Behr Paint Company, a subsidiary of Masco Corporation (NYSE: MAS).
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professional contractors can visit BEHRPRO.com to learn about BEHR Products and BEHR PRO® Services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
KILZ, Behr and the Behr logo are registered trademarks of Behr Process Corporation.
Contact: kilz@mbooth.com
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FAQ
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