Behr Paint Company Introduces BEHR PREMIUM™ Spray Paint
Behr Paint Company has launched BEHR PREMIUM™ Spray Paint, available in 51 colors including new textured and metallic finishes. This new product features a combined paint and primer formulation for a durable finish, suitable for various surfaces like wood, metal, and plastic. Behr has partnered with Color Influencer Courtney Quinn to showcase the product's versatility. The spray paint is exclusively available at The Home Depot in 26 core colors and 25 specialty options. Customers can participate in a $10,000 DIY transformation contest through BehrSprayitYourWay.com.
- Launch of BEHR PREMIUM Spray Paint, expanding product offerings.
- Available in 51 colors, including new textures and metallic finishes.
- Enhanced formulation combines paint and primer for ease of use.
- Designed for a variety of surfaces, enhancing versatility.
- Partnership with Color Influencer Courtney Quinn to promote the product.
- None.
Behr invites you to Upgrade the Way You Spray with BEHR PREMIUM Spray Paint, available in 51 colors including new textured and metallic finishes
SANTA ANA, Calif., June 23, 2022 /PRNewswire/ -- Behr Paint Company introduced BEHR PREMIUM™ Spray Paint today, available nationwide in 51 colors including new textured and metallic finishes. The aerosol spray paints feature an enhanced formulation that combines paint and primer properties≠ in a single can, delivering a premium, durable finish that will help revitalize furniture and décor items inside and outside of the home.
"BEHR PREMIUM Spray Paint is a necessary staple to have handy for home refresh projects," said Jodi Allen, Behr Global Chief Marketing Officer. "The variety of available paint colors and textures invite you to #SprayItYourWay, giving new life to household items from dining room tables to outdoor wicker chairs. The transformation opportunities are endless."
The spray paints are designed for both indoor and outdoor use; seamlessly adhesive to a variety of surfaces including wood, metal, plastic, cast stone, and wicker. Their enhanced formulation combines paint and primer≠ in a single ergonomically developed can, delivering a premium, durable finish across popular colors and finishes. The unique, ergonomic shape of the can and its comfort tip deliver a superior spray experience that fights fatigue, confirming a smooth finish with every spray.
To launch BEHR PREMIUM Spray Paint, Behr has partnered with Color Influencer Courtney Quinn, also known as @ColorMeCourtney, who will demonstrate the transformative power of BEHR PREMIUM Spray Paint and the many color and texture options available.
"Courtney's passion for all things colorful makes her the perfect ambassador to help us introduce our new array of Spray Paint colors and textures," said Allen. "She'll help us demonstrate the many uses for our spray paints inside and outside of the home, and encourage others to join in on the fun."
To celebrate this launch, Behr will award one lucky winner
BEHR PREMIUM™ Spray Paint can be found exclusively at The Home Depot, available in 26 core colors, including Behr's 2022 Color of the Year, Breezeway, as well as 25 specialty colors, including Textured Matte Black, Metallic Titanium, and Champagne Gold.
For more information, visit Behr.com/PremiumSprayPaint.
*No purchase necessary. Purchase will not increase the odds of winning. Sweepstakes open to US residents age 18 or older and ends at 11:59P PST on August 1, 2022. Void where prohibited. See Official Rules for details.
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professional contractors can visit BEHRPRO.com to learn about BEHR Products and BEHR PRO® Services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
≠ Certain surfaces may require additional prepping and priming.
Behr and the Behr logo are registered trademarks of Behr Process Corporation.
CONTACT: BehrDIY@mbooth.com
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SOURCE Behr Paint Company
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