Behr Paint Company Announces 2025 Color of the Year, "Rumors," a Deep Ruby Red That Makes a Statement in Every Space
Behr Paint Company has announced its 2025 Color of the Year: Rumors, a deep ruby red that combines warmth and vitality. This choice reflects a growing trend among Americans to embrace bold colors, with 75% considering painting a room or wall red. Erika Woelfel, VP of Color and Creative Services, notes that Rumors offers a modern take on timeless red, creating an energetic appeal.
New research reveals that Americans recognize red's positive impact in home design:
- 86% believe red front doors make homes stand out
- 84% say a small pop of red catches attention
- 70% feel red can make a space more elegant and cohesive
- 60% feel energized by red in home design
Rumors is versatile enough for various applications, from accent walls to full room transformations, appealing to DIYers, designers, and paint professionals alike.
La Behr Paint Company ha annunciato il suo Colore dell'Anno 2025: Rumors, un profondo rosso rubino che unisce calore e vitalità. Questa scelta riflette una crescente tendenza tra gli americani ad abbracciare colori audaci, con il 75% che considera di dipingere una stanza o un muro di rosso. Erika Woelfel, VP di Color and Creative Services, nota che Rumors offre un'interpretazione moderna del rosso intramontabile, creando un'attrattiva energica.
Nuove ricerche rivelano che gli americani riconoscono l'impatto positivo del rosso nel design degli interni:
- l'86% crede che le porte frontali rosse facciano risaltare le case
- l'84% afferma che un piccolo tocco di rosso attira l'attenzione
- il 70% sente che il rosso può rendere uno spazio più elegante e coeso
- il 60% si sente energico con il rosso nel design degli interni
Rumors è abbastanza versatile per varie applicazioni, dalle pareti a contrasto alle trasformazioni complete delle stanze, attirando hobbisti, designer e professionisti della verniciatura.
La Behr Paint Company ha anunciado su Color del Año 2025: Rumors, un profundo rojo rubí que combina calidez y vitalidad. Esta elección refleja una creciente tendencia entre los estadounidenses a adoptar colores audaces, con el 75% considerando pintar una habitación o pared de rojo. Erika Woelfel, VP de Color y Servicios Creativos, señala que Rumors ofrece una interpretación moderna del rojo atemporal, creando un atractivo energético.
Nuevas investigaciones revelan que los estadounidenses reconocen el impacto positivo del rojo en el diseño del hogar:
- el 86% cree que las puertas de entrada rojas hacen que las casas se destaquen
- el 84% dice que un pequeño toque de rojo llama la atención
- el 70% siente que el rojo puede hacer que un espacio sea más elegante y cohesivo
- el 60% se siente energizado por el rojo en el diseño del hogar
Rumors es lo suficientemente versátil para diversas aplicaciones, desde paredes de acento hasta transformaciones completas de habitaciones, atrayendo a aficionados al bricolaje, diseñadores y profesionales de la pintura.
베어 페인트 컴퍼니는 2025 올해의 색상: Rumors를 발표했습니다. 이는 따뜻함과 활력을 결합한 깊은 루비 레드입니다. 이 선택은 미국인들 사이에서 대담한 색상을 수용하려는 증가하는 추세를 반영하며, 75%는 방이나 벽을 빨간색으로 칠하는 것을 고려하고 있습니다. Erika Woelfel, 색상 및 창작 서비스 부사장은 Rumors가 시대를 초월한 빨간색에 현대적인 해석을 제공하여 에너제틱한 매력을 만든다고 언급했습니다.
새로운 연구에 따르면 미국인들은 내부 디자인에서 빨간색의 긍정적인 영향을 인식하고 있습니다:
- 86%는 빨간색 정문이 집을 돋보이게 만든다고 생각합니다
- 84%는 작은 빨간색 포인트가 주목을 끈다고 말합니다
- 70%는 빨간색이 공간을 더 우아하고 통일감 있게 만들 수 있다고 느낍니다
- 60%는 내부 디자인에서 빨간색에 의해 에너지를 얻는다고 느낍니다
Rumors는 포인트 벽에서 전체 방 변형까지 다양한 용도로 충분히 다양하여 DIY 애호가, 디자이너 및 페인트 전문가 모두에게 매력적입니다.
La Behr Paint Company a annoncé sa Couleur de l'Année 2025 : Rumors, un rouge rubis profond qui combine chaleur et vitalité. Ce choix reflète une tendance croissante parmi les Américains à adopter des couleurs audacieuses, avec 75 % envisageant de peindre une pièce ou un mur en rouge. Erika Woelfel, VP des services couleur et créatifs, souligne que Rumors offre une interprétation moderne du rouge intemporel, créant ainsi une attraction énergétique.
De nouvelles recherches révèlent que les Américains reconnaissent l'impact positif du rouge dans le design intérieur :
- 86 % estiment que les portes d'entrée rouges font ressortir les maisons
- 84 % affirment qu'une petite touche de rouge attire l'attention
- 70 % estiment que le rouge peut rendre un espace plus élégant et cohérent
- 60 % se sentent énergisés par le rouge dans le design intérieur
Rumors est suffisamment polyvalent pour diverses applications, des murs d'accentuation aux transformations de pièces entières, séduisant ainsi les passionnés de bricolage, les designers et les professionnels de la peinture.
Die Behr Paint Company hat ihre Farbe des Jahres 2025: Rumors angekündigt, ein tiefes Rubinrot, das Wärme und Vitalität vereint. Diese Wahl spiegelt einen wachsenden Trend unter den Amerikanern wider, kräftige Farben anzunehmen, wobei 75 % in Betracht ziehen, einen Raum oder eine Wand rot zu streichen. Erika Woelfel, VP für Farb- und Kreativdienste, betont, dass Rumors eine moderne Interpretation des zeitlosen Rottons bietet und eine energetische Anziehungskraft erzeugt.
Neue Forschungen zeigen, dass Amerikaner die positiven Auswirkungen von Rot im Wohnungsdesign erkennen:
- 86 % glauben, dass rote Eingangstüren Häuser hervorheben
- 84 % sagen, dass ein kleiner Farbtupfer in Rot Aufmerksamkeit erregt
- 70 % fühlen, dass Rot einen Raum eleganter und zusammenhängender machen kann
- 60 % fühlen sich durch Rot im Wohnungsdesign voller Energie
Rumors ist vielseitig genug für verschiedene Anwendungen, von Akzentwänden bis hin zu kompletten Raumtransformationen, und spricht DIY-Fans, Designer und Malerprofis gleichermaßen an.
- Behr Paint Company's 2025 Color of the Year aligns with growing consumer interest in bold colors
- 75% of Americans would consider using red paint in their homes, indicating potential market demand
- Research shows positive consumer perception of red in home design, potentially driving sales
- Versatility of the color allows for various applications, appealing to a wide range of customers
- None.
New data shows choosing a red paint color is on the rise amongst Americans–where nostalgic flair meets undeniable elegance
"We're seeing people embrace color like never before," said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way."
New research1 conducted by Behr Paint reveals:
- Three quarters (
76% ) of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms, and front doors at the top of their wish lists. - Americans recognize the positive impact red can have on their home and agree it creates a bold yet cohesive style:
- Homes with red front doors stand out from others (
86% ) - A small pop of red in a room catches their attention (
84% ) - A pop of red can make a space feel more elegant and cohesive (
70% )
- Homes with red front doors stand out from others (
- A majority of Americans feel energized by the use of the color red in home design (
60% ) - More than half of Americans agree that Rumors in the home gives them the vibe of a high-end hotel (
54% ) and reminds them of a luxurious hospitality space (54% )
"Our Color of the Year empowers consumers to use color with confidence," said Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. "Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects."
From eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom, Rumors is a universal color that transcends design styles and embraces self-expression.
The rich allure of Rumors is part of the BEHR 2025 Color Trends Palette, an annual selection of forward-looking colors, ranging from tantalizing warm tones to cooler stunning shades to simplify the color selection process for DIYers, designers and paint professionals. Through comprehensive research and trend analysis across the globe within a variety of lifestyle influences, these hues create a connected color story.
To celebrate the 2025 Color of the Year, Behr Paint is hosting a sweepstakes on Instagram and TikTok starting August 21st. One winner will receive
Rumors is available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, exclusively at The Home Depot stores nationwide and online. To learn more about Rumors and explore the 2025 Color Trends Palette, visit behr.com/2025coty.
*Valid only when tinted to colors from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Color Collection.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in
*Based on the 2024 BrandSpark® American Trust Study. Visit www.BrandSparkMostTrusted.com.
Behr and the Behr logo are registered trademarks of Behr Process LLC.
1Behr Paint commissioned an online survey among n=1,000 general population Americans 18 years of age and older. Data is nationally representative by age, gender, race/ethnicity and region. The survey was fielded between July 2- 9, 2024. The margin of error (MOE) for the total sample is +/- 3 p.pts.
CONTACT: M Booth, behrdiy@mbooth.com
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SOURCE Behr Paint Company
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