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Design Hotels Accelerates Global Portfolio Growth with Milestone Signings

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Design Hotels announced significant portfolio growth with 29 new signed agreements and 10% expansion in the last 12 months. The company is experiencing notable momentum in the United States and Mexico, adding 7 new destinations and 10 new hotels in the US, while surpassing 25 hotels in Mexico. Key additions include The Warren Street Hotel in NYC, Drift Nashville with 104 rooms, and upcoming properties in Switzerland, Georgia, Istanbul, Singapore, and Bali. The expansion includes partnerships with renowned hotel groups like Firmdale Hotels, Grupo Habita, Drift Hotels, and ASH.

Design Hotels ha annunciato una significativa crescita del suo portafoglio con 29 nuovi accordi firmati e un'espansione del 10% negli ultimi 12 mesi. L'azienda sta vivendo un notevole slancio negli Stati Uniti e in Messico, aggiungendo 7 nuove destinazioni e 10 nuovi hotel negli Stati Uniti, superando i 25 hotel in Messico. Le nuove aggiunte includono The Warren Street Hotel a NYC, Drift Nashville con 104 camere e proprietà in arrivo in Svizzera, Georgia, Istanbul, Singapore e Bali. L'espansione include collaborazioni con rinomati gruppi alberghieri come Firmdale Hotels, Grupo Habita, Drift Hotels e ASH.

Design Hotels anunció un crecimiento significativo de su portafolio con 29 nuevos acuerdos firmados y una expansión del 10% en los últimos 12 meses. La empresa está experimentando un notable impulso en Estados Unidos y México, añadiendo 7 nuevos destinos y 10 nuevos hoteles en EE. UU., superando los 25 hoteles en México. Las incorporaciones clave incluyen The Warren Street Hotel en Nueva York, Drift Nashville con 104 habitaciones, y propiedades futuras en Suiza, Georgia, Estambul, Singapur y Bali. La expansión incluye asociaciones con renombrados grupos hoteleros como Firmdale Hotels, Grupo Habita, Drift Hotels y ASH.

디자인 호텔즈는 최근 12개월 동안 29개의 새로운 계약을 체결하고 10% 성장하면서 상당한 포트폴리오 성장을 발표했습니다. 이 회사는 미국과 멕시코에서 두드러진 상승세를 보이고 있으며, 미국에서 7개의 새로운 목적지와 10개의 새로운 호텔을 추가하고 멕시코에서 25개 이상의 호텔을 초과했습니다. 주요 추가 사항으로는 뉴욕의 The Warren Street Hotel, 104개의 객실을 가진 Drift Nashville, 스위스, 조지아, 이스탄불, 싱가포르, 발리에 예정된 호텔들이 있습니다. 이번 확장은 Firmdale Hotels, Grupo Habita, Drift Hotels, ASH와 같은 유명 호텔 그룹과의 파트너십을 포함합니다.

Design Hotels a annoncé une croissance significative de son portefeuille avec 29 nouveaux contrats signés et une expansion de 10% au cours des 12 derniers mois. L'entreprise connaît un élan remarquable aux États-Unis et au Mexique, ajoutant 7 nouvelles destinations et 10 nouveaux hôtels aux États-Unis, tout en dépassant les 25 hôtels au Mexique. Les ajouts clés comprennent The Warren Street Hotel à New York, Drift Nashville avec 104 chambres, et de futurs établissements en Suisse, en Géorgie, à Istanbul, à Singapour et à Bali. L'expansion inclut des partenariats avec des groupes hôteliers renommés tels que Firmdale Hotels, Grupo Habita, Drift Hotels et ASH.

Design Hotels hat ein signifikantes Wachstum seines Portfolios angekündigt, mit 29 neuen unterzeichneten Vereinbarungen und einer Expansion von 10% in den letzten 12 Monaten. Das Unternehmen erlebt eine bemerkenswerte Dynamik in den Vereinigten Staaten und Mexiko, fügte 7 neue Reiseziele und 10 neue Hotels in den USA hinzu und übertraf die 25 Hotels in Mexiko. Zu den wichtigsten Neueröffnungen gehören The Warren Street Hotel in NYC, Drift Nashville mit 104 Zimmern und künftige Objekte in der Schweiz, Georgien, Istanbul, Singapur und Bali. Die Expansion umfasst Partnerschaften mit renommierten Hotelgruppen wie Firmdale Hotels, Grupo Habita, Drift Hotels und ASH.

Positive
  • Portfolio expansion of 10% with 29 new signed agreements
  • Significant US market penetration with 10 new hotels
  • Mexican market growth surpassing 25 hotels
  • Strategic partnerships with established hotel groups
  • Access to Marriott's distribution channels and Marriott Bonvoy program
Negative
  • None.

Insights

Design Hotels' expansion strategy shows strong growth momentum with 29 new signed agreements and 10% portfolio growth in the past year. The expansion into high-value markets like NYC, Nashville and San Diego demonstrates strategic positioning in key U.S. tourism destinations.

The partnership with established groups like Firmdale Hotels and Grupo Habita, plus new collaborations with Drift Hotels and ASH, indicates a robust pipeline for future growth. The focus on boutique, design-forward properties in prime locations suggests a premium positioning strategy that could drive higher revenue per available room.

As part of Marriott's ecosystem, Design Hotels benefits from the powerful Marriott Bonvoy loyalty program and global distribution channels, which should help drive occupancy rates and booking efficiency. The expansion into diverse markets from Switzerland to Bali shows a balanced approach to geographical diversification, reducing market-specific risks.

Signings include Highly Anticipated New Hotels in the United States (NYC, Nashville, and San Diego), Mexico, Switzerland, Italy, Turkey, Singapore and Bali

BERLIN, Nov. 12, 2024 /PRNewswire/ -- Design Hotels, the community-driven portfolio of nearly 300 independent hotels, announced 29 signed agreements and 10 percent growth of its global portfolio within the last 12 months. From the under-the-radar Black Sea coast of Batumi, Georgia, to the bustling, residential neighborhood of Tribeca, New York, each of the new and upcoming Design Hotels properties embodies the values of the brand and the singular vision of the property owner. 

"As we expand our global portfolio, each property reflects the visionary spirit of its 'original' owner, ensuring that Design Hotels continues to push boundaries and deepen community," said Stijn Oyen, Managing Director, Design Hotels. "That sentiment translates to that intangible Design Hotels' experience - where every stay feels uniquely personal and is infused with the passion of its creator."

Design Hotels gains momentum in the United States and Mexico: adding 7 new destinations across the two countries, with 10 newly added hotels in the United States and surpassing 25 hotels in Mexico.

With significant new hotel signings, Design Hotels strengthens its work with Firmdale Hotels and Grupo Habita and introduces new agreements with renowned independent hotel groups Drift Hotels and ASH.

  • The Warren Street Hotel, Firmdale's 69-key property in Tribeca, New York City, opened in February 2024 and marks Tim and Kit Kemp's 11th opening in the Firmdale stable, with its distinctive hotels and townhouses in London and New York already members of the Design Hotels portfolio.

  • ASH, the vision of hoteliers Ari Heckman and Jonathan Minkoff, creates cinematic experiences at each of its meticulously designed hotels. Properties joining the Design Hotels portfolio include Ulysses, Baltimore and The Dean, Providence.

  • Thanks to owner Philip Bates' vision to create soulful hotels with a sense of place, Drift Hotels boasts stunning boutique hotels in San Jose del Cabo, Santa Barbara, Palm Springs, and Nashville – all now part of Design Hotels. Drift Nashville, which opened in July of this year, features 104 chic, minimalist rooms and suites, and three vibrant food and beverage outlets led by Nashville hospitality talent, Alexis Soler.

  • The signings of the coveted Hotel 850 SVB in West Hollywood, imagined by renowned hotelier and restaurateur Jeff Klein, and upcoming Granger Hotel Gaslamp Quarter in San Diego, anticipated to open this year, will bring Design Hotels' portfolio to 14 in California, including the new additions of Drift Santa Barbara and Palm Springs.

  • With these new signings, Design Hotels will boast 26 hotels in its open portfolio and signed pipeline across Mexico. Design Hotels signed the forthcoming Tinte Hotel, an intimate hotel expected to open in 2026 that will offer ocean views from its rooftop sitting in a UNESCO world heritage site in the south of the Yucatán peninsula. Hotel Sevilla—a restored colonial villa from the 16th century in the city center of Mérida, and Hotel Humano—a boutique hotel built into the bedrock at the southern end of the iconic stretch of beach in Puerto Escondido – are expected to join Design Hotels, both part of Grupo Habita and poised to open in 2025.

Design Hotels will add three one-of-a-kind hotels in Switzerland, bringing the brand's portfolio to 15 hotels in the country; welcomes its fifth hotel in Georgia; and introduces hidden gems in Istanbul, Singapore, and Bali.

  • The Home Hotel Zurich, which opened this August, channels the whimsical Dada avant-garde art movement of the early 20th century – reimagining a former paper mill to feature 132 rooms and suites, lobby and lounge, neo-bistro and collaborations – all with the local creative community.

  • Poised to open by the end of this year, Hôtel Borsari will feature 51 rooms and suites set amid the charming town of Martigny and surrounded by gorges that rank among the top 10 in Europe, thermal springs, stunning mountain trails, and terraced vineyards. A subterranean Roman bathhouse, the property stands as a testament to the town's rich heritage and nods to the town's ancient legacy.

  • Rooms Batumi Hotel marks Design Hotels' fifth hotel in Georgia, and its first in the resort destination on the Black Sea. With a bold design and 1970s flair, the hotel features nearly 120 rooms and suites, a rooftop pool, a cocktail bar, and a restaurant that blends Georgian and international culinary influences.

With Stijn Oyen at the helm, Design Hotels enters a new era of growth and propels the next generation of independent hotels forward.

As Design Hotels continues to gain growth momentum, its hotels are increasingly leveraging the brand's services—which span public relations, sales, digital marketing, web design, and content creation, as well as Marriott's global distribution channels and access its leading travel program, Marriott Bonvoy®.

This announcement follows on the heels of Stijn Oyen being named Managing Director earlier this year to helm the award-winning portfolio—now in its fourth decade of operation. "The future of Design Hotels is brimming with opportunity, and I'm delighted to lead such a talented, passionate team, spearheading the brand's growth in new territories and realizing the brand's vision for the future," Oyen concluded.

For more information, please visit www.designhotels.com.

Note on forward-looking statements:  All statements in this press release are made as of November 12, 2024. We undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise. This press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to expected hotel openings, development plans and growth prospects, and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we describe in our United States Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release.

ABOUT DESIGN HOTELS™
For 30 years, Design Hotels has been at the forefront of a movement in travel by crafting a handpicked portfolio of around 300 independently owned and operated hotels in nearly 60 countries. From cultural hubs in fast-paced cities to tiny off-the-beaten-path escapes, each hotel reflects the vision of its pioneering owner—or "Original"—who possesses a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture.

Design Hotels is headquartered in Berlin, with branches in London, Los Angeles, New York, and Singapore. More than a collection of hotels, Design Hotels brings forward-thinking member hotels insightful travel industry expertise – from trend forecasting and creative consultancy, to PR, marketing, and global sales representation. Through an affiliation agreement with the brand's parent company, Marriott International, hotels joining the brand's portfolio can leverage the company's global distribution channels and access Marriott Bonvoy's powerful loyalty program, while preserving the independent spirit and operational flexibility that defines Design Hotels.

MARRIOTT INTERNATIONAL, INC.
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program.  For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

 

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SOURCE Marriott International, Inc.

FAQ

How many new agreements did Design Hotels sign in the last 12 months?

Design Hotels signed 29 new agreements and achieved 10% growth in its global portfolio within the last 12 months.

How many new hotels did Design Hotels add in the United States?

Design Hotels added 10 new hotels in the United States, including properties in NYC, Nashville, and San Diego.

When did The Warren Street Hotel in Tribeca, New York City open?

The Warren Street Hotel, a 69-key property in Tribeca, New York City, opened in February 2024.

How many rooms does Drift Nashville feature?

Drift Nashville features 104 chic, minimalist rooms and suites, along with three food and beverage outlets.

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