Manchester United and DHL Mark Partnership Extension with Launch of ‘United for One Goal’ Campaign
Manchester United (NYSE: MANU) and DHL have extended their partnership until 2027, building on a collaboration that began in 2011. The extension introduces the 'United for One Goal' campaign, evolving from their previous 'A World United' initiative. This campaign aims to inspire positive change in global communities by recognizing fans and local heroes who make a difference.
The program offers rewards including signed merchandise, match tickets, and a chance to play at Old Trafford. Omar Berrada, Manchester United's CEO, emphasized the partnership's focus on driving positive change. John Pearson, DHL Express CEO, highlighted the shared values and global reach of both brands in improving lives and delivering a better world.
Il Manchester United (NYSE: MANU) e DHL hanno esteso la loro partnership fino al 2027, costruendo su una collaborazione iniziata nel 2011. L'estensione introduce la campagna 'United for One Goal', che evolve dalla precedente iniziativa 'A World United'. Questa campagna mira a inspirare un cambiamento positivo nelle comunità globali riconoscendo i tifosi e gli eroi locali che fanno la differenza.
Il programma offre premi tra cui merchandising firmato, biglietti per le partite e la possibilità di giocare ad Old Trafford. Omar Berrada, CEO del Manchester United, ha sottolineato l'importanza della partnership nel promuovere un cambiamento positivo. John Pearson, CEO di DHL Express, ha evidenziato i valori condivisi e la portata globale di entrambi i brand nel migliorare le vite e nell’offrire un mondo migliore.
Manchester United (NYSE: MANU) y DHL han ampliado su asociación hasta 2027, construyendo sobre una colaboración que comenzó en 2011. La extensión presenta la campaña 'United for One Goal', que evoluciona de su anterior iniciativa 'A World United'. Esta campaña tiene como objetivo inspirar un cambio positivo en las comunidades globales reconociendo a los aficionados y héroes locales que marcan la diferencia.
El programa ofrece recompensas que incluyen merchandising firmado, entradas para partidos y la oportunidad de jugar en Old Trafford. Omar Berrada, CEO del Manchester United, enfatizó el enfoque de la asociación en impulsar un cambio positivo. John Pearson, CEO de DHL Express, destacó los valores compartidos y el alcance global de ambas marcas para mejorar vidas y ofrecer un mundo mejor.
맨체스터 유나이티드 (NYSE: MANU)와 DHL은 2027년까지 파트너십을 연장했습니다, 2011년부터 시작된 협력을 기반으로 합니다. 이 연장은 'United for One Goal' 캠페인을 도입하며, 이전의 'A World United' 이니셔티브에서 발전합니다. 이 캠페인은 전 세계 커뮤니티에서 긍정적인 변화를 영감을 주는 것을 목표로 하며, 차이를 만드는 팬들과 지역 영웅들을 인정합니다.
이 프로그램은 서명된 상품, 경기 티켓, 올드 트래포드에서의 플레이 기회 등을 포함한 보상을 제공합니다. 맨체스터 유나이티드의 CEO 오마르 베라다(Omar Berrada)는 긍정적인 변화를 이끄는 데 초점을 맞춘 파트너십의 중요성을 강조했습니다. DHL 익스프레스의 CEO 존 피어슨(John Pearson)은 두 브랜드가 삶을 개선하고 더 나은 세상을 제공하는 데 있어 공유하는 가치와 글로벌 범위를 강조했습니다.
Manchester United (NYSE: MANU) et DHL ont étendu leur partenariat jusqu'en 2027, s'appuyant sur une collaboration qui a commencé en 2011. L'extension introduit la campagne 'United for One Goal', qui évolue de leur précédente initiative 'A World United'. Cette campagne vise à inspirer un changement positif dans les communautés du monde entier en reconnaissant les fans et les héros locaux qui font la différence.
Le programme offre des récompenses telles que des produits dérivés signés, des billets pour des matchs et une chance de jouer à Old Trafford. Omar Berrada, PDG de Manchester United, a souligné l'importance de la partenariat pour promouvoir un changement positif. John Pearson, PDG de DHL Express, a mis en avant les valeurs communes et la portée mondiale des deux marques pour améliorer les vies et offrir un monde meilleur.
Manchester United (NYSE: MANU) und DHL haben ihre Partnerschaft bis 2027 verlängert und bauen auf einer Zusammenarbeit auf, die 2011 begann. Die Erweiterung führt die 'United for One Goal'-Kampagne ein, die sich aus der vorherigen Initiative 'A World United' entwickelt. Ziel dieser Kampagne ist es, positiven Wandel in globalen Gemeinschaften zu inspirieren, indem Fans und lokale Helden anerkannt werden, die einen Unterschied machen.
Das Programm bietet Belohnungen wie signierte Merchandise-Artikel, Eintrittskarten für Spiele und die Chance, im Old Trafford zu spielen. Omar Berrada, CEO von Manchester United, betonte den Fokus der Partnerschaft auf die Förderung positiven Wandels. John Pearson, CEO von DHL Express, hob die gemeinsamen Werte und die globale Reichweite beider Marken hervor, um Leben zu verbessern und eine bessere Welt zu schaffen.
- Extended partnership with DHL until 2027, indicating stable corporate relationships
- Launch of 'United for One Goal' campaign to engage fans and promote social responsibility
- Potential for increased brand visibility and fan engagement through the recognition program
- None.
Manchester United and DHL, the club’s official logistics partner, have extended their longstanding partnership which will now run until 2027 (Photo: Business Wire)
The partnership, which began in 2011, is underpinned by a common purpose to inspire positive change among the global communities that the two organisations serve, and that will continue with the evolution of ‘A World United‘ campaign with fresh objectives under a new rallying cry, ‘United for One Goal’.
The ‘United for One Goal’ campaign harnesses the power of sport and business to help achieve a more socially-responsible, sustainable world by recognising fans and local heroes who make a difference in their communities – whether through volunteering time for worthy causes or inspiring positive change through grassroots initiatives.
Worthy nominations – that share the partnership values of sustainability, teamwork, high-performance and efficiency – will be entered in the ‘United for One Goal’ recognition programme, with rewards including signed Manchester United merchandise, tickets for games at Old Trafford, and a unique opportunity to play on the famous pitch at the Theatre of Dreams. Nominations can be made here.
Omar Berrada, Chief Executive Officer at Manchester United, said: “We are delighted to continue our longstanding relationship with DHL. We share many years of positive impactful work, and this will continue globally through ‘United for One Goal’.”
“The longevity of the partnership is down to our shared values and our ambitions to use our global influence to drive positive change in local communities.”
DHL, the world's leading express and logistics company, has been part of Manchester United’s family of partners for 13 years and offers a wide range of products and services for the club's fans across the world.
John Pearson, CEO DHL Express, added: “The shared values of our partnership with Manchester United continue to go from strength to strength – engaging, connecting and inspiring a fan base which is truly global.
“We are so pleased to be continuing the longstanding partnership with Manchester United; in this next phase we will look to combine the global power of both brands to connect people and improve lives whilst delivering a better world.”
Notes to editors
Manchester United
Manchester United (NYSE: MANU) is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 69 major trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of more than
View source version on businesswire.com: https://www.businesswire.com/news/home/20240906690444/en/
Michael Gibson
michael.gibson@manutd.co.uk
Mathias Schneider
mathias.schneider2@dhl.com
Source: Manchester United plc
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