Gémo to Transform Distribution Operations With Manhattan Active® Warehouse Management
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Insights
The adoption of Manhattan Active Warehouse Management by Gémo signifies a strategic move to enhance supply chain efficiency in the face of evolving consumer demands. The integration of a cloud-native, microservices-based warehouse management system (WMS) is indicative of an industry-wide shift towards more agile, responsive logistics operations. This technology allows for seamless updates and scalability, which is critical for retailers aiming to adapt to trends such as omnichannel retailing and the circular economy. The implementation of such advanced systems can lead to reduced operational costs, improved inventory management and faster delivery times, ultimately contributing to a better customer experience and potentially increasing market share.
Gémo's initiative to overhaul its warehouse operations reflects a broader trend in the retail sector where consumer expectations for fast, flexible and sustainable shopping options are driving investment in digital infrastructure. By leveraging Manhattan Active WM, Gémo is positioning itself to be at the forefront of the omnichannel experience, which blends in-store and online shopping seamlessly. The ability to rapidly adapt to market trends, such as clothing rental services, could give Gémo a competitive edge, potentially impacting its financial performance positively. Investors should monitor customer response to these changes and the subsequent effect on Gémo's sales and operational efficiency.
Gémo's focus on sustainability through its digital transformation journey resonates with the increasing importance of ESG considerations in investment decisions. The move towards a solution that supports the circular economy aligns with global sustainability goals and can improve the company's ESG ratings. For stakeholders, this could mean not only compliance with environmental regulations but also an opportunity to appeal to the growing demographic of eco-conscious consumers. The long-term benefits of such an investment could include brand loyalty, reduced waste and a positive corporate image, all of which can have a significant impact on the company's valuation and attractiveness to socially responsible investors.
Jean-Louis Borde, logistics director of Gémo, commented: "In the retail sector in particular, you need to be able to react to consumer trends fast. In order to support the long-term growth of our business, we recognised the need to make our warehouse operations more agile and responsive to the omnichannel approach adopted by many of our customers."
"With Manhattan, we have made a long-term investment to support our vision of the future. Being a cloud-native solution, Manhattan Active WM receives updates every 90 days, transparently and without any interruption, meaning we always have access to the latest innovations,” Borde continued.
“Trends such as clothing rental and the circular economy are booming in
Sébastien Lefébure, vice president, Continental Europe, at Manhattan Associates, added: "We have been supporting the ERAM Group, which is made up of nine affordable fashion brands, including Gémo, in its logistical and omnichannel transformation since 2013. With Manhattan Active WM, Gémo has a solution with the agility and flexibility of cloud-native, microservices IT architecture, capable of meeting the challenges of tomorrow’s customer expectations.”
ABOUT GÉMO
For 30 years, Gémo has been working alongside families to offer affordable, sustainable fashion. The company has constantly reinvented itself to meet the changing expectations of consumers and the industry, thanks to its know-how, agility and its roots in a French group. In 2021, the brand is rethinking its relationship with its customers and affirming its new positioning, "Prêt-à-Vivre", underlining its desire to be a useful brand, to accompany and facilitate the lives of families. Gémo offers "Prêt-à-Vivre" solutions, with simple, accessible offers, experiences and services to make life more accessible, via its network of over 430 stores located mainly on the outskirts of towns throughout
The brand will achieve sales of
ABOUT MANHATTAN ASSOCIATES
Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.
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Devika Goel
Senior Manager, Public Relations
678-597-6754
dgoel@manh.com
Source: Manhattan Associates Inc.
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