Mastercard: Step Into a Storybook: How These Small Town Businesses Are Taking Shoppers on a Holiday Adventure
Mastercard has launched an innovative holiday shopping experience in Fort Langley, British Columbia, transforming local businesses into storybook settings based on a commissioned fairy tale called 'Cranberry & Crumm'. The initiative features themed installations across participating stores, including a giant sugar cube fort and a life-sized chocolate moose, offering shoppers an immersive adventure while supporting small businesses.
The program includes collectible 3D puzzle pieces of Fort Langley's historic district, free hot chocolate, and complimentary storybooks. This initiative is part of Mastercard's broader strategy to support small businesses, which contribute over one-third of Canada's private sector GDP. The company plans to expand these immersive shopping experiences across North America in 2025 and beyond, while also providing small businesses with funding opportunities, digital enablement, and cybersecurity tools.
Mastercard ha lanciato un'esperienza di shopping natalizio innovativa a Fort Langley, nella Columbia Britannica, trasformando le attività locali in scenari da favola ispirati a una fiaba commissionata chiamata 'Cranberry & Crumm'. L'iniziativa presenta installazioni a tema in tutti i negozi partecipanti, inclusa una fortezza gigante di cubetti di zucchero e un alce di cioccolato a grandezza naturale, offrendo ai clienti un'avventura immersiva mentre supportano le piccole imprese.
Il programma include pezzi da collezione di puzzle 3D del quartiere storico di Fort Langley, cioccolata calda gratuita e libri di favole in omaggio. Questa iniziativa fa parte della strategia più ampia di Mastercard per supportare le piccole imprese, che contribuiscono per oltre un terzo del PIL del settore privato canadese. L'azienda prevede di espandere queste esperienze di shopping immersive in tutto il Nord America nel 2025 e oltre, fornendo al contempo alle piccole imprese opportunità di finanziamento, abilitazione digitale e strumenti di cybersicurezza.
Mastercard ha lanzado una innovadora experiencia de compras navideñas en Fort Langley, Columbia Británica, transformando los negocios locales en escenarios de cuento de hadas basados en un cuento encargado llamado 'Cranberry & Crumm'. La iniciativa presenta instalaciones temáticas en las tiendas participantes, incluyendo una fortaleza gigante de cubos de azúcar y un alce de chocolate a tamaño real, ofreciendo a los compradores una aventura inmersiva mientras apoyan a las pequeñas empresas.
El programa incluye piezas de rompecabezas 3D coleccionables del distrito histórico de Fort Langley, chocolate caliente gratuito y libros de cuentos de cortesía. Esta iniciativa es parte de la estrategia más amplia de Mastercard para apoyar a las pequeñas empresas, que contribuyen con más de un tercio del PIB del sector privado de Canadá. La empresa planea expandir estas experiencias de compras inmersivas en toda América del Norte en 2025 y más allá, mientras también proporciona a las pequeñas empresas oportunidades de financiación, habilitación digital y herramientas de ciberseguridad.
마스터카드가 브리티시컬럼비아주 포트 랭리에서 혁신적인 홀리데이 쇼핑 경험을 선보이며, 지역 비즈니스를 '크랜베리 앤 크럼'이라는 의뢰받은 동화에 기반한 동화 같은 배경으로 변모시켰습니다. 이 이니셔티브는 참여 상점 전역에 테마 설치물을 제공하며, 거대한 설탕 큐브 요새와 실물 크기의 초콜릿 무스를 포함하여 고객들에게 작은 기업을 지원하면서 몰입감 있는 모험을 제공합니다.
프로그램에는 포트 랭리의 역사적인 지구를 주제로 한 수집용 3D 퍼즐 조각, 무료 핫초코, 무료 동화책이 포함되어 있습니다. 이 이니셔티브는 캐나다 민간 부문 GDP의 3분의 1 이상을 차지하는 작은 기업을 지원하기 위한 마스터카드의 광범위한 전략의 일환입니다. 이 회사는 2025년 이후 북미 전역으로 이러한 몰입형 쇼핑 경험을 확장할 계획이며, 작은 기업에는 자금 기회, 디지털 실행 및 사이버 보안 도구도 제공할 예정입니다.
Mastercard a lancé une expérience de shopping des fêtes innovante à Fort Langley, en Colombie-Britannique, transformant les entreprises locales en décors de contes de fées inspirés d'un conte commandé intitulé 'Cranberry & Crumm'. L'initiative présente des installations thématiques dans les magasins participants, y compris une forteresse géante en morceaux de sucre et un élan en chocolat à taille réelle, offrant aux acheteurs une aventure immersive tout en soutenant les petites entreprises.
Le programme comprend des pièces de puzzle 3D collectionnables du quartier historique de Fort Langley, du chocolat chaud gratuit et des livres de contes offerts gracieusement. Cette initiative fait partie de la stratégie plus large de Mastercard pour soutenir les petites entreprises, qui contribuent à plus d'un tiers du PIB du secteur privé canadien. L'entreprise envisage d'élargir ces expériences de shopping immersives à travers l'Amérique du Nord en 2025 et au-delà, tout en fournissant aux petites entreprises des opportunités de financement, d'utilisation numérique et des outils de cybersécurité.
Mastercard hat eine innovative Einkaufserfahrung für die Feiertage in Fort Langley, British Columbia, ins Leben gerufen und lokale Geschäfte in Märchenkulissen basierend auf einem in Auftrag gegebenen Märchen namens 'Cranberry & Crumm' verwandelt. Die Initiative umfasst thematische Installationen in den teilnehmenden Geschäften, darunter eine riesige Zuckerstückfestung und einen lebensgroßen Schokoladenelch, und bietet den Einkäufern ein fesselndes Abenteuer, während sie kleine Unternehmen unterstützen.
Das Programm beinhaltet sammelbare 3D-Puzzlestücke des historischen Viertels von Fort Langley, kostenlosen heißen Schokolade und kostenlose Märchenbücher. Diese Initiative ist Teil von Mastercards umfassender Strategie zur Unterstützung kleiner Unternehmen, die über ein Drittel des BIP des privaten Sektors in Kanada ausmachen. Das Unternehmen plant, diese immersiven Einkaufserlebnisse bis 2025 und darüber hinaus in ganz Nordamerika auszubauen und gleichzeitig kleinen Unternehmen Finanzierungsmöglichkeiten, digitale Unterstützung und Cyber-Sicherheitstools anzubieten.
- Launch of innovative marketing campaign to drive foot traffic and sales for small businesses
- Strategic expansion of immersive shopping experiences planned across North America for 2025
- Offering comprehensive business support including funding, digital tools, and cybersecurity solutions
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 16, 2024 / Mastercard
By Maggie Sieger
At the tender age of 19, Alice de Crom dreamed of being a florist and owning her own shop. So her mom took a huge leap of faith and sold her house to finance Floralista Flower Studio in Fort Langley, British Columbia - and quit her job to work there alongside her daughter. Their story has a fairytale ending: Twelve years later, the de Crom women and Floralista are thriving.
This holiday, they are part of another enchantment come to life, complete with giant sugar cube forts taking over a coffee shop, a life-sized chocolate moose (not to be confused with "mousse") at the candy store and a towering forest of flowers at - where else? - Floralista. These creations and more are part of an effort by Mastercard to sprinkle a little extra magic throughout Fort Langley and help small businesses make the most of the important shopping season.
"It's like nothing I've ever heard of before," de Crom says. "We are really excited to be a part of it."
The vignettes are taken from "Cranberry & Crumm," a bespoke fairy tale commissioned by Mastercard that tells the story of Cranberry, a newly-minted sprite tasked with bringing joy to a curmudgeonly mail carrier named Mr. Crumm. In Fort Langley's IRL version, Cranberry attempts to cheer up Mr. Crumm while he walks his daily delivery route through its charming downtown. Each participating shop has been outfitted with fanciful storefront displays and art installations to illustrate the story. Free copies of the storybook are available to shoppers and families so they can follow Cranberry and Mr. Crumm at their own pace.
As they shop at each participating store, visitors have the chance to collect limited edition 3D puzzle pieces of Fort Langley's historic district, a small town setting so quintessential it has served as the filming locations for "Once Upon a Time," "Riverdale" and a host of Christmas movies. Free hot chocolate and other holiday treats await them at various points around town. At the end, shoppers will have enjoyed a fully immersive story adventure and collected a complete set of Fort Langley's landmark buildings - as well as whatever goodies they purchase along the way.
This storybook experience was commissioned by Mastercard to support communities and the small businesses that power them year-round. Small businesses play a crucial role in strengthening local economies in Canada, contributing more than a third of the country's private sector GDP in 2020. The "Cranberry & Crumm" shopping experience, which runs through mid-December, is expected to boost foot traffic and sales in Fort Langley. It's the first of many immersive shopping experiences Mastercard will roll out across North America in 2025 and beyond.
"Small business owners represent the hopes and ambitions of their communities, and we are committed to supporting their growth and prosperity," says Rustom Dastoor, Mastercard's head of marketing and communications for the Americas. "We're making their Main Street the talk of the town - and maybe even the nation - forging connections, propelling growth and making lasting memories."
That support only starts with the card: Through Mastercard, small businesses can access funding opportunities to help grow their businesses, digital enablement and cybersecurity diagnostics, and tools and technology to create a seamless and secure online experience, with peace of mind paramount for business owners and their customers alike.
For shopkeepers like de Crom, the event is both a way to increase sales during a crucial time for small retailers and gain visibility: "By inviting people on this festive shopping adventure, we will bring them into our stores not only to take photos against a beautiful backdrop, but to actually spend money," she says.
She has extra stock and a few more "ready-to-go" items this year, such as pre-lighted fresh garlands, in anticipation of the expected crowds that will come to experience the life-sized storybook.
"We wanted to make sure we had things at really good price points designed for people who are spontaneously shopping because they are here to participate in the story," de Crom says. "It's such a unique and super cool event. It will bring people in now and long into the future, so it's going to benefit the entire town."
Originally published by Mastercard
View additional multimedia and more ESG storytelling from Mastercard on 3blmedia.com.
Contact Info:
Spokesperson: Mastercard
Website: https://www.3blmedia.com/profiles/mastercard
Email: info@3blmedia.com
SOURCE: Mastercard
View the original press release on accesswire.com
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