La-Z-Boy Opens Doors, Welcomes Shoppers to New Retail Experience Store in Chicago’s Iconic Lincoln Park
La-Z-Boy (NYSE: LZB) has opened a new retail experience store in Chicago's Lincoln Park neighborhood, featuring a 12,600 square-foot space that combines the company's heritage with modern lifestyle themes. The store introduces innovative sections like 'Urban Modern,' 'La-Z-Girl,' and 'Gamer,' alongside a Recliner Runway with digital customization capabilities. The location features Chicago-specific elements, including a commissioned mural by local artist Stephen Monkemeier and a 'La-Z-Dog' wall celebrating community pets. The store also debuts the company's first candle, Heritage 1927, and offers Black Friday promotions to mark its opening.
La-Z-Boy (NYSE: LZB) ha aperto un nuovo punto vendita esperienziale nel quartiere Lincoln Park di Chicago, presentando uno spazio di 12.600 piedi quadrati che combina l'eredità dell'azienda con temi di lifestyle moderni. Il negozio introduce sezioni innovative come 'Urban Modern', 'La-Z-Girl' e 'Gamer', insieme a una Recliner Runway con capacità di personalizzazione digitale. La location presenta elementi specifici di Chicago, tra cui un murale commissionato all'artista locale Stephen Monkemeier e una parete 'La-Z-Dog' che celebra gli animali domestici della comunità. Il negozio presenta anche la prima candela dell'azienda, Heritage 1927, e offre promozioni per il Black Friday per celebrare la sua apertura.
La-Z-Boy (NYSE: LZB) ha inaugurado una nueva tienda de experiencia en el vecindario Lincoln Park de Chicago, que cuenta con un espacio de 12,600 pies cuadrados que combina la herencia de la empresa con temas modernos de estilo de vida. La tienda presenta secciones innovadoras como 'Urban Modern', 'La-Z-Girl' y 'Gamer', junto con una Recliner Runway con capacidades de personalización digital. La ubicación también cuenta con elementos específicos de Chicago, incluyendo un mural comisionado al artista local Stephen Monkemeier y una pared 'La-Z-Dog' que celebra a las mascotas de la comunidad. La tienda también presenta la primera vela de la compañía, Heritage 1927, y ofrece promociones del Black Friday para conmemorar su apertura.
La-Z-Boy (NYSE: LZB)는 시카고 링컨 파크 지역에 새로운 체험형 소매점을 열었습니다. 이 매장은 12,600 제곱피트의 공간으로, 회사의 유산과 현대적인 라이프스타일 테마를 결합하고 있습니다. 매장에는 'Urban Modern', 'La-Z-Girl', 그리고 'Gamer'와 같은 혁신적인 섹션이 도입되었고, 디지털 맞춤화 기능을 갖춘 리클라이너 런웨이가 있습니다. 또한 시카고 특유의 요소들이 포함되어 있으며, 지역 아티스트 Stephen Monkemeier의 의뢰로 제작된 벽화와 지역 애완동물을 기념하는 'La-Z-Dog' 벽이 있습니다. 이 매장은 회사의 첫 번째 캔들인 Heritage 1927을 선보이며, 개점 기념으로 블랙 프라이데이 프로모션도 제공합니다.
La-Z-Boy (NYSE: LZB) a ouvert un nouveau magasin d'expérience de vente au détail dans le quartier Lincoln Park de Chicago, offrant un espace de 12 600 pieds carrés qui combine l'héritage de l'entreprise avec des thèmes modernes de style de vie. Le magasin introduit des sections innovantes telles que 'Urban Modern', 'La-Z-Girl' et 'Gamer', ainsi qu'une Recliner Runway avec des capacités de personnalisation numérique. L'emplacement présente des éléments spécifiques à Chicago, y compris une fresque commandée à l'artiste local Stephen Monkemeier et un mur 'La-Z-Dog' célébrant les animaux de compagnie de la communauté. Le magasin lance également la première bougie de l'entreprise, Heritage 1927, et propose des promotions pour le Black Friday pour marquer son ouverture.
La-Z-Boy (NYSE: LZB) hat in der Lincoln Park Nachbarschaft von Chicago ein neues Erlebnisgeschäft eröffnet, das eine Fläche von 12.600 Quadratfuß umfasst und das Erbe des Unternehmens mit modernen Lebensstilthemen kombiniert. Der Laden führt innovative Bereiche wie 'Urban Modern', 'La-Z-Girl' und 'Gamer' ein, sowie eine Recliner Runway mit digitalen Anpassungsmöglichkeiten. Der Standort beinhaltet spezifische Elemente aus Chicago, darunter ein in Auftrag gegebenes Wandgemälde des lokalen Künstlers Stephen Monkemeier und eine 'La-Z-Dog'-Wand, die die Haustiere der Gemeinschaft feiert. Außerdem debütiert der Laden mit der ersten Kerze des Unternehmens, Heritage 1927, und bietet Rabatte zum Black Friday zur Feier der Eröffnung an.
- Opening new retail experience store in prime Chicago location expanding market presence
- Store modernization with digital customization features targeting new customer segments
- Integration of local community elements potentially strengthening brand connection
- None.
Insights
The new Lincoln Park store represents a strategic retail expansion that modernizes La-Z-Boy's brand image and targets key demographic segments. The 12,600 square-foot location in an upscale Chicago neighborhood signals a shift toward urban markets and younger consumers through themed sections like "Urban Modern" and "Gamer."
The digital touchscreen customization features and experiential elements like the Recliner Runway align with current retail trends favoring interactive shopping experiences. While this single store opening won't materially impact near-term financials, the concept store could serve as a template for future retail modernization across La-Z-Boy's 193 company-owned and 350+ total galleries.
The timing ahead of Black Friday and holiday shopping season is strategically sound, though success metrics will depend on conversion rates and average ticket values in this premium location.
- Highlights La-Z-Boy’s rich heritage while embracing modern lifestyles, introducing “Urban Modern,” “La-Z-Girl,” and “Gamer” themes
- Embodies innovation in the retail experience of the La-Z-Boy brand, aiming to share the transformational power of comfort with a broader audience
MONROE, Mich., Nov. 25, 2024 (GLOBE NEWSWIRE) -- La-Z-Boy Incorporated (NYSE: LZB), a global leader in the manufacture and retail of residential furniture, opens the doors to a new retail experience store in Chicago’s iconic Lincoln Park neighborhood.
Innovation and comfort converge in the new space, which immediately welcomes customers and immerses them in the unparalleled transformational power of comfort that defines the La-Z-Boy lifestyle. The in-store experience highlights La-Z-Boy’s rich heritage as the inventor of the world’s first recliner nearly 100 years ago, while embracing modern lifestyle cues that empower shoppers to create spaces that are just right for them.
Customers can visit a Recliner Runway and interact with iconic La-Z-Boy recliners to learn more about product features or build a customized recliner using a digital touchscreen. Throughout the store, modern lifestyles are embraced with themes like “Urban Modern,” “La-Z-Girl,” and “Gamer.” Every detail reflects the company’s mission to inspire relaxation and prioritize customer comfort with each interaction.
“We are committed to providing consumers with unparalleled comfort, and in this new store, that includes offering comfortable, inspiring shopping experiences that are tailored to their unique lifestyle preferences,” said Rebecca Reeder, President, Retail La-Z-Boy Furniture Galleries. “Our Lincoln Park store in the heart of Chicago signals innovation in our retail experience and brand, allowing us to share the transformational power of comfort with a broader audience.”
To build an experience that both celebrates the La-Z-Boy brand as well as the Chicago community, La-Z-Boy hired American design agency Hello Mercer. The team commissioned Chicago-based artist Stephen Monkemeier to create a mural that references the original La-Z-Boy logo, displayed along the exterior wall of the store. There are also numerous touches of La-Z-Boy and Chicago heritage reflected throughout the 12,600 square-foot space. A hand-painted entryway welcomes the customer and reminds them of the company's commitment to quality and comfort since its founding in 1927. Also exclusive to the store launch is the company’s first candle, Heritage 1927. The candle, which embodies the smell of comfort, was designed by Joya Studio of Brooklyn, New York. In addition to nods throughout the pet-friendly store that highlight Chicago, a hero “La-Z-Dog” wall showcases the community’s favorite pets.
To celebrate the opening, La-Z-Boy is offering shoppers exclusive in-store promotions and Black Friday deals. Located at 1520 N. Halsted Street, Lincoln Park, IL, 60642, the La-Z-Boy store is open Monday – Saturdays from 11 a.m. to 7 p.m. and Sundays from 12 to 6 p.m.
“Definitely make us part of your Black Friday plans,” says store manager Sarah Haines. “We look forward to meeting our Chicago neighbors and sharing our newly inspired offerings that will surely provide an upgrade and new level of comfort to your living space.”
For more information and to shop online visit www.la-z-boy.com.
Media Contacts:
Cara Klaer, Corporate Communications: (734) 598-0652; Cara.Klaer@la-z-boy.com
About La-Z-Boy Incorporated:
La-Z-Boy Incorporated brings the transformational power of comfort to people, homes, and communities around the world – a mission that began when its founders invented the iconic recliner in 1927. Today, the company operates as a vertically integrated furniture retailer and manufacturer, committed to uncompromising quality and compassion for its consumers.
The Retail segment consists of 193 company-owned La-Z-Boy Furniture Galleries® stores and is part of a broader network of over 350 La-Z-Boy Furniture Galleries® that, with La-Z-Boy.com, serve customers nationwide. Joybird®, an e-commerce retailer and manufacturer of modern upholstered furniture, has 12 stores in the U.S. In the Wholesale segment, La-Z-Boy manufactures comfortable, custom furniture for its Furniture Galleries® and a variety of retail channels, England Furniture Co. offers custom upholstered furniture, and casegoods brands Kincaid®, American Drew®, and Hammary® provide pieces that make every room feel like home. To learn more, please visit: https://www.la-z-boy.com/.
Photos accompanying this announcement are available at:
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