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LegalZoom Helps Small Businesses Protect Their Brand from Copycats in the Age of AI

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LegalZoom (Nasdaq:LZ) is urging small business owners to file for trademark registration before the USPTO increases filing fees on January 18, 2025. The company highlights the growing importance of intellectual property protection in the age of AI, where copying branding elements has become easier.

Through its law firm LZ Legal Services, LegalZoom offers attorney-led trademark services for $649, approximately 75% less than traditional attorney fees averaging $2,500. Analysis of five-year customer data shows increased trademark applications, particularly in education, entertainment, advertising, business, and clothing sectors, which represent 44% of filed applications since 2019.

LegalZoom (Nasdaq:LZ) esorta i proprietari di piccole imprese a presentare domanda di registrazione del marchio prima che l'USPTO aumenti le tasse di registrazione il 18 gennaio 2025. L'azienda sottolinea l'importanza crescente della protezione della proprietà intellettuale nell'era dell'IA, dove copiare elementi di branding è diventato più facile.

Attraverso il suo studio legale LZ Legal Services, LegalZoom offre servizi di registrazione dei marchi guidati da avvocati per $649, circa il 75% in meno rispetto alle tariffe legali tradizionali che mediamente ammontano a $2.500. L'analisi dei dati dei clienti degli ultimi cinque anni mostra un aumento delle domande di registrazione dei marchi, in particolare nei settori dell'istruzione, intrattenimento, pubblicità, business e abbigliamento, che rappresentano il 44% delle domande presentate dal 2019.

LegalZoom (Nasdaq:LZ) está instando a los propietarios de pequeñas empresas a solicitar el registro de marca antes de que la USPTO aumente las tarifas de presentación el 18 de enero de 2025. La compañía destaca la creciente importancia de la protección de la propiedad intelectual en la era de la IA, donde copiar elementos de marca se ha vuelto más fácil.

A través de su firma legal LZ Legal Services, LegalZoom ofrece servicios de marca liderados por abogados por $649, aproximadamente un 75% menos que las tarifas tradicionales de abogados que promedian $2,500. El análisis de los datos de clientes de cinco años muestra un aumento en las solicitudes de marca, particularmente en los sectores de educación, entretenimiento, publicidad, negocios y vestimenta, que representan el 44% de las solicitudes presentadas desde 2019.

LegalZoom (Nasdaq:LZ)는 소기업 소유자들에게 2025년 1월 18일 USPTO에서 출원 수수료를 인상하기 전에 상표 등록을 신청할 것을 권장하고 있습니다. 이 회사는 AI 시대에서 브랜드 요소를 복제하는 것이 더 쉬워진 만큼 지적 재산 보호의 중요성이 커지고 있음을 강조합니다.

법률 회사 LZ Legal Services를 통해 LegalZoom은 변호사가 주도하는 상표 서비스를 $649에 제공하며, 이는 전통적인 변호사 수수료 $2,500보다 약 75% 저렴합니다. 5년 간의 고객 데이터 분석에 따르면 교육, 엔터테인먼트, 광고, 비즈니스, 의류 분야에서의 상표 신청이 증가했으며, 이들 분야는 2019년 이후 제출된 신청서의 44%를 차지합니다.

LegalZoom (Nasdaq:LZ) encourage les propriétaires de petites entreprises à déposer une demande d'enregistrement de marque avant que l'USPTO n'augmente les frais de dépôt le 18 janvier 2025. La société souligne l'importance croissante de la protection de la propriété intellectuelle à l'ère de l'IA, où il est devenu plus facile de copier des éléments de marque.

À travers son cabinet LZ Legal Services, LegalZoom propose des services d'enregistrement de marque dirigés par des avocats pour $649, soit environ 75% de moins que les frais d'avocat traditionnels qui s'élèvent en moyenne à $2.500. L'analyse des données clients sur cinq ans montre une augmentation des demandes de marque, en particulier dans les secteurs de l'éducation, du divertissement, de la publicité, des affaires et de l'habillement, qui représentent 44% des demandes déposées depuis 2019.

LegalZoom (Nasdaq:LZ) fordert kleine Unternehmensinhaber auf, vor der Erhöhung der Anmeldgebühren durch das USPTO am 18. Januar 2025 eine Markenanmeldung einzureichen. Das Unternehmen hebt die zunehmende Bedeutung des Schutzes geistigen Eigentums im AI-Zeitalter hervor, in dem das Kopieren von Markenelementen einfacher geworden ist.

Über seine Anwaltskanzlei LZ Legal Services bietet LegalZoom anwaltlich geführte Markenservices für $649 an, was etwa 75% weniger ist als die traditionellen Anwaltsgebühren von durchschnittlich $2.500. Eine Analyse von fünf Jahren Kundendaten zeigt einen Anstieg der Markenanmeldungen, insbesondere in den Bereichen Bildung, Unterhaltung, Werbung, Geschäft und Bekleidung, die seit 2019 44% der eingereichten Anmeldungen ausmachen.

Positive
  • Offers trademark services at $649, significantly lower than traditional attorney fees of $2,500
  • Growing customer base in trademark applications over past 5 years
  • Strong market position in key growth sectors representing 44% of applications since 2019
Negative
  • None.

Insights

The upcoming USPTO trademark fee increase and LegalZoom's strategic positioning in the AI era represent significant business opportunities. The 649 price point for attorney-led trademark services - a 75% discount compared to traditional firms charging 2500 - demonstrates strong competitive positioning. The company's data showing increased trademark applications, particularly in high-growth sectors like education, entertainment and advertising (accounting for 44% of applications since 2019), indicates expanding market penetration. This price advantage and growing demand, coupled with the urgency created by the January 2025 fee increase, could drive substantial revenue growth. The focus on AI-driven threats to intellectual property is particularly timely and could accelerate adoption of LegalZoom's services.

The strategic timing of this announcement ahead of the USPTO's fee increase creates a compelling catalyst for business growth. LegalZoom's attorney-led model through LZ Legal Services addresses a critical market gap by providing professional legal oversight while maintaining cost efficiency through technology integration. The focus on AI-related intellectual property threats is particularly astute, as it addresses a growing concern in the legal community about automated brand infringement. The company's data showing increased trademark filings across key sectors suggests strong market validation and potential for sustained growth in their IP protection services segment.

LegalZoom encourages small business owners to file for a trademark before federal filing fees increase on January 18, 2025

MOUNTAIN VIEW, Calif., Dec. 05, 2024 (GLOBE NEWSWIRE) -- As small businesses face increasing competition in the digital age, LegalZoom (Nasdaq:LZ), a leading online platform for legal services, urges small business owners to safeguard their intellectual property through trademark registration and other protection measures. While the rise of artificial intelligence (AI)-powered tools can simplify business processes, they have also made it easier for competitors to copy branding elements, products, and services. For small business owners, trademarks provide the legal means to safeguard their brand and product names, slogans, and logos, prevent customer confusion, and grant them exclusivity in the market. LegalZoom is encouraging startups and solopreneurs to file for trademark registration before the United States Patent and Trademark Office increases trademark filing fees on January 18, 2025.

LegalZoom's suite of services are designed to support startups and solopreneurs, many of whom have limited initial capital, by making small business legal and compliance solutions more accessible. LegalZoom, through its law firm LZ Legal Services, offers a simple trademark process guided by an experienced attorney and powered by smart technology to deliver customers quality legal support efficiently and affordably.

"With the increasing ease of copycats fueled by AI and other tools, protecting your intellectual property is no longer optional — it's vital for survival and growth," said Anudeep Sethee, VP, Legal Practice Leader at LegalZoom and Managing Director of LZ Legal Services. "LegalZoom’s trademark services offer affordable and comprehensive protection, giving business owners peace of mind that their hard-earned assets are secure."

LegalZoom recently analyzed five years of customer data to identify trends among small business owners. A rise in trademark applications and registrations over the past five years indicates that small business owners are increasingly more aware of the importance of protecting their intellectual property. Sectors like education, entertainment, advertising, business, and clothing are leading the way in trademark filings, representing 44% of LZ Legal Services filed applications since 2019. These sectors, likely more impacted by digital transformation and creative industries, may feel an increased urgency to secure their intellectual property due to the rapid pace of technological advancements and content distribution.

With traditional trademark attorney fees averaging $2,500, LegalZoom offers affordable attorney-led trademark services for $649, allowing customers to protect their intellectual property at nearly 75% less than the cost of a traditional offline law firm. LegalZoom also offers ongoing and additional intellectual property protection, including trademark monitoring, patents, and copyrights.

For more information on how LegalZoom can assist in protecting your business’s intellectual property, please visit www.legalzoom.com.

About LegalZoom
LegalZoom is a leading online platform for business formation in the United States. Driven by a mission to unleash entrepreneurship, LegalZoom delivers comprehensive legal and compliance products and expertise for small business owners through easy-to-use technology. From free business formations to business management solutions and professional advisory services, LegalZoom supports millions of small business owners and their families throughout the entrepreneurial journey. Founded on the belief that everyone should have affordable access to legal and financial expertise, LegalZoom empowers entrepreneurs to make their dream a reality. For more information, please visit www.legalzoom.com.

About LZ Legal Services
LZ Legal Services is a subsidiary of LegalZoom.com, Inc. and was authorized and licensed by the Arizona Supreme Court as an Alternative Business Structure in 2021. LZ Legal Services is redefining and revolutionizing the legal industry by leveraging technological innovation and customer-driven solutions to increase access to quality legal advice. LZ Legal Services is the #1 filer of trademarks at the U.S. Patent and Trademark Office.

Contact: press@legalzoom.com


FAQ

When will USPTO increase trademark filing fees according to LegalZoom (LZ)?

According to LegalZoom, the United States Patent and Trademark Office will increase trademark filing fees on January 18, 2025.

How much does LegalZoom (LZ) charge for attorney-led trademark services?

LegalZoom charges $649 for attorney-led trademark services, which is approximately 75% less than traditional attorney fees of $2,500.

Which sectors represent 44% of LegalZoom's (LZ) trademark applications since 2019?

Education, entertainment, advertising, business, and clothing sectors represent 44% of LegalZoom's filed trademark applications since 2019.

LegalZoom.com, Inc.

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