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LegalZoom Champions National Make-A-Will Month with Exclusive Estate Plan Offers

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LegalZoom (Nasdaq: LZ) is promoting National Make-A-Will Month this August with exclusive estate plan offers. New customers can get 10% off, while existing customers receive 20% off from August 1-31. The company aims to encourage Americans to finalize their estate plans, as a 2024 Caring.com survey revealed only 32% of Americans have estate plans.

LegalZoom, the trusted leader in online estate plans, has created over 4 million estate planning products, including 1.7 million personal last wills. The company offers free unlimited revisions for the first 30 days or one year, depending on the plan. Premium plans include unlimited 30-minute consultations with experienced attorneys.

CEO Jeff Stibel emphasizes the importance of estate planning for everyone, regardless of financial status. LegalZoom's comprehensive estate plans cover last wills, living trusts, financial power of attorney, and advance healthcare directives.

LegalZoom (Nasdaq: LZ) sta promuovendo il Mese Nazionale del Testamento questo agosto con offerte esclusive per la pianificazione patrimoniale. I nuovi clienti possono ottenere uno sconto del 10%, mentre i clienti esistenti ricevono uno sconto del 20% dal 1 al 31 agosto. L'azienda mira a incoraggiare gli americani a finalizzare i propri piani patrimoniali, poiché un sondaggio di Caring.com del 2024 ha rivelato che solo il 32% degli americani ha un piano patrimoniale.

LegalZoom, il leader affidabile nella pianificazione patrimoniale online, ha creato oltre 4 milioni di prodotti per la pianificazione patrimoniale, inclusi 1,7 milioni di testamenti personali. L'azienda offre revisioni illimitate gratuite per i primi 30 giorni o un anno, a seconda del piano. I piani premium includono consultazioni illimitate di 30 minuti con avvocati esperti.

Il CEO Jeff Stibel sottolinea l'importanza della pianificazione patrimoniale per tutti, indipendentemente dallo stato finanziario. I piani patrimoniali completi di LegalZoom coprono testamenti, fiducie viventi, procuratori finanziari e direttive sanitarie anticipate.

LegalZoom (Nasdaq: LZ) está promoviendo el Mes Nacional de Hacer un Testamento este agosto con ofertas exclusivas de planificación patrimonial. Los nuevos clientes pueden obtener un 10% de descuento, mientras que los clientes existentes reciben un 20% del 1 al 31 de agosto. La empresa busca alentar a los estadounidenses a finalizar sus planes patrimoniales, ya que una encuesta de Caring.com de 2024 reveló que solo el 32% de los estadounidenses tienen un plan patrimonial.

LegalZoom, el líder confiable en la planificación patrimonial en línea, ha creado más de 4 millones de productos de planificación patrimonial, incluyendo 1.7 millones de testamentos personales. La empresa ofrece revisiones ilimitadas gratuitas durante los primeros 30 días o un año, dependiendo del plan. Los planes premium incluyen consultas ilimitadas de 30 minutos con abogados experimentados.

El CEO Jeff Stibel enfatiza la importancia de la planificación patrimonial para todos, sin importar su estado financiero. Los planes patrimoniales integrales de LegalZoom cubren testamentos, fideicomisos en vida, poder notarial financiero y directrices de atención médica por adelantado.

LegalZoom (Nasdaq: LZ)는 이번 8월에 독점적인 유산 계획 제안을 통해 전국 유언장 만들기 월을 홍보하고 있습니다. 신규 고객은 10% 할인을 받을 수 있고, 기존 고객은 20% 할인을 받습니다 8월 1일부터 31일까지. 이 회사는 2024년 Caring.com의 조사에서 미국인의 32%만이 유산 계획을 가지고 있다는 결과가 나왔기 때문에 미국인들이 자신의 유산 계획을 완성하도록 장려하는 것을 목표로 하고 있습니다.

온라인 유산 계획의 신뢰할 수 있는 리더인 LegalZoom은 400만 개 이상의 유산 계획 제품을 만들었으며, 그 중 170만 개가 개인 유언장입니다. 이 회사는 플랜에 따라 처음 30일 또는 1년 동안 무료 무제한 수정 서비스를 제공합니다. 프리미엄 플랜은 경험 많은 변호사와의 30분 무제한 상담을 포함합니다.

CEO 제프 스티벨은 재정 상태와 관계없이 모든 사람에게 유산 계획이 중요하다고 강조합니다. LegalZoom의 포괄적인 유산 계획은 유언장, 생전 신탁, 재정 위임장 및 사전 의료 지침을 포함합니다.

LegalZoom (Nasdaq: LZ) promeut le Mois National du Testament ce mois d'août avec des offres exclusives de planification successorale. Les nouveaux clients peuvent bénéficier d'une remise de 10 %, tandis que les clients existants reçoivent un rabais de 20% du 1er au 31 août. L'entreprise vise à encourager les Américains à finaliser leurs projets successoraux, car une enquête de Caring.com de 2024 a révélé que seulement 32 % des Américains disposent d'un plan successoral.

LegalZoom, le leader de confiance en matière de plans successoraux en ligne, a créé plus de 4 millions de produits de planification successorale, dont 1,7 million de testaments personnels. L'entreprise propose des révisions illimitées gratuites pendant les 30 premiers jours ou un an, selon le plan. Les plans premium incluent des consultations illimitées de 30 minutes avec des avocats expérimentés.

Le PDG Jeff Stibel souligne l'importance de la planification successorale pour tous, quel que soit leur statut financier. Les plans successoraux complets de LegalZoom couvrent les testaments, les trusts vivants, les procurations financières et les directives anticipées de santé.

LegalZoom (Nasdaq: LZ) fördert diesen August den Nationalen Testamentmonat mit exklusiven Angeboten für die Nachlassplanung. Neue Kunden erhalten 10% Rabatt, während bestehende Kunden 20% Rabatt erhalten vom 1. bis 31. August. Das Unternehmen zielt darauf ab, die Amerikaner zu ermutigen, ihre Nachlasspläne abzuschließen, da eine Umfrage von Caring.com aus dem Jahr 2024 ergab, dass nur 32% der Amerikaner Nachlasspläne haben.

LegalZoom, der vertrauenswürdige Marktführer für Online-Nachlasspläne, hat über 4 Millionen Nachlassplanprodukte erstellt, darunter 1,7 Millionen persönliche Testamente. Das Unternehmen bietet für die ersten 30 Tage oder ein Jahr, je nach Plan, kostenlose unbegrenzte Überarbeitungen an. Premiumpläne beinhalten unbegrenzte 30-minütige Konsultationen mit erfahrenen Anwälten.

CEO Jeff Stibel betont die Bedeutung der Nachlassplanung für alle, unabhängig vom finanziellen Status. Die umfassenden Nachlasspläne von LegalZoom decken Testamente, lebende Trusts, finanzielle Vollmachten und Vorausverfügungen zur Gesundheitsversorgung ab.

Positive
  • LegalZoom offers 10% discount for new customers and 20% for existing customers on estate plans during August
  • Company has created over 4 million estate planning products, including 1.7 million personal last wills
  • Premium plans include unlimited 30-minute consultations with experienced attorneys (average 17 years experience, 4.7/5 star rating)
  • Free unlimited revisions for the first 30 days or one year, depending on the chosen plan
Negative
  • Only 32% of Americans currently have estate plans, a decline from recent years
  • Inflation has impacted views on estate planning across age ranges and income levels

Insights

As we delve into LegalZoom's National Make-A-Will Month promotion, it's important to understand the broader implications for the company's financial health and market position. While the discount offer itself may have a short-term impact on margins, the real value lies in customer acquisition and retention strategies.

LegalZoom's emphasis on estate planning products is a smart move, given the low penetration rate of 32% in the U.S. market. This represents a significant growth opportunity, especially considering the company has already created over 4 million estate planning products. The potential for upselling and cross-selling to existing customers (who are being offered a larger discount) could drive higher customer lifetime value.

From a financial perspective, the recurring revenue model of premium plans with attorney consultations is particularly attractive. These high-margin services could significantly boost LegalZoom's profitability if they can convert a substantial portion of their customer base.

However, investors should be cautious about the impact of inflation on consumer spending for non-essential services. The decline in estate planning adoption due to economic pressures could pose a challenge to LegalZoom's growth trajectory. The company will need to demonstrate its ability to overcome this hurdle through effective marketing and value proposition communication.

In conclusion, while this promotion isn't likely to move the needle significantly in the short term, it aligns well with LegalZoom's long-term strategy of expanding its share in the legal services market. Investors should watch for metrics on customer acquisition costs, conversion rates to premium plans and overall revenue growth in the coming quarters to gauge the success of this initiative.

LegalZoom's National Make-A-Will Month campaign highlights a critical issue in the legal industry: the underutilization of estate planning services among Americans. The decline in estate planning adoption to 32% is concerning from a legal perspective, as it leaves many families vulnerable to complex probate processes and potential disputes.

The company's approach of offering online estate planning tools, coupled with attorney consultations, addresses two key barriers: accessibility and expertise. By providing a user-friendly platform and access to experienced lawyers (with an average of 17 years of experience), LegalZoom is democratizing legal services in a way that traditional law firms have struggled to achieve.

However, it's important to note that online estate planning tools, while convenient, may not be suitable for complex estates or unique family situations. The 10% and 20% discounts could potentially lead to an influx of customers with more complicated needs that might be better served by personalized, in-depth legal counsel.

From a regulatory standpoint, LegalZoom's model walks a fine line between providing legal services and avoiding unauthorized practice of law. The company's use of licensed attorneys for consultations helps mitigate this risk, but it's an area that may face scrutiny as online legal services continue to grow.

In conclusion, while LegalZoom's initiative is commendable for increasing access to estate planning, it's important for consumers to understand the limitations of online legal services and seek additional counsel when necessary. The legal industry will be watching closely to see how this model evolves and whether it can maintain quality and compliance as it scales.

Americans are encouraged to check estate planning off of their to-do list this August
LegalZoom is the trusted leader in online estate plans with a network of experienced attorneys

MOUNTAIN VIEW, Calif., July 31, 2024 (GLOBE NEWSWIRE) -- LegalZoom.com, Inc. (Nasdaq: LZ) is turning August’s National Make-A-Will Month into an opportunity for Americans to safeguard their futures and loved ones with a limited-time discount from August 1 to August 31: 10% off for new customers and 20% off for existing customers.

As the nation’s leading destination for online estate plans, LegalZoom is urging individuals to seize the moment and finalize their estate plans by the end of August. A revealing 2024 survey by Caring.com found that only 32 percent of Americans currently have estate plans, a decline from recent years, as inflation has impacted views on estate planning overall across age ranges and income levels. That same study found that 43 percent of Americans are driven only by life-changing events such as health scares, property purchases, or parenthood to kick-start their estate planning. Customers are encouraged to check estate planning off of their to-do list and prioritize their legacies, medical treatments, and financial security of loved ones.

With over 4 million estate planning products created, including 1.7 million personal last wills, 800,000 living wills, and 1 million powers of attorney, LegalZoom is the trusted leader in online estate plans. ​LegalZoom provides free unlimited revisions for the first 30 days or one year, depending on the chosen plan, with affordable revision fees thereafter. Premium plans include unlimited 30-minute consultations with experienced attorneys, boasting an average of 17 years of experience and a 4.7 out of 5-star rating.

“Everyone needs an estate plan, regardless of how much money is in your bank account. Whether you're a senior ensuring your final wishes are honored, a new parent planning for your child's future, or a business owner wanting to secure a smooth transition to a partner, estate planning offers peace of mind and protection for your loved ones and business’ future today,” said Jeff Stibel, CEO of LegalZoom. “There's no wrong time to start estate planning or to consult with an attorney. Most people begin after major life events like marriage, homeownership, or the birth of a child. However, everyone can benefit from planning ahead.”

Estate planning encompasses more than asset distribution. LegalZoom’s comprehensive estate plans help ensure protection for the various aspects of a customer’s life and can be accomplished with the help of knowledgeable attorneys familiar with their state's laws.
Estate plans include:

  • Last Will and Testament or Living Trust: Determines who inherits assets and designates guardians for children and pets.
  • Financial Power of Attorney: Appoints a trusted individual to manage financial affairs if customers are unable to do so.
  • Advance Healthcare Directive: Outlines medical treatment instructions for healthcare providers if customers cannot make decisions themselves.

Customers are encouraged to stop procrastinating and make National Make-A-Will Month with LegalZoom the time to secure their legacy. Visit LegalZoom to learn more about the estate planning journey and our exclusive discounts.

About LegalZoom
LegalZoom is the leading online platform for business formation in the United States. Driven by a mission to unleash entrepreneurship, LegalZoom delivers comprehensive legal, tax and compliance products and expertise for small business owners through easy-to-use technology. From free business formations to business management solutions and professional advisory services, LegalZoom supports millions of small business owners and their families throughout the entrepreneurial journey. Founded on the belief that everyone should have affordable access to legal and financial expertise, LegalZoom empowers entrepreneurs to make their dream a reality. To learn more about LegalZoom, visit www.legalzoom.com.

Contact: press@legalzoom.com


FAQ

What discounts is LegalZoom offering for National Make-A-Will Month in August 2024?

LegalZoom is offering a 10% discount for new customers and a 20% discount for existing customers on estate plans from August 1 to August 31, 2024.

How many estate planning products has LegalZoom (LZ) created?

LegalZoom has created over 4 million estate planning products, including 1.7 million personal last wills, 800,000 living wills, and 1 million powers of attorney.

What percentage of Americans have estate plans according to the 2024 Caring.com survey mentioned in LegalZoom's PR?

According to the 2024 Caring.com survey mentioned in LegalZoom's press release, only 32% of Americans currently have estate plans.

What services are included in LegalZoom's comprehensive estate plans?

LegalZoom's comprehensive estate plans include Last Will and Testament or Living Trust, Financial Power of Attorney, and Advance Healthcare Directive.

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