Lifeway Foods® to Debut New Kefir Flavors at Natural Products Expo West 2023

Rhea-AI Summary

Lifeway Foods, Inc. (NASDAQ: LWAY) announced the launch of exciting new kefir flavors at Natural Products Expo West 2023, held from March 7-11 in Anaheim, CA. The new offerings include Guava Lowfat Kefir, Organic Strawberry Banana Whole Milk Kefir, and Organic Black Cherry Whole Milk Kefir, alongside seasonal flavors like Rainbow Cake and Campfire S'mores. All products are made with non-GMO ingredients and are up to 99% lactose-free. Consumers can sample these innovative flavors before their retail release in April. CEO Julie Smolyansky will also sign her cookbook at the expo, highlighting the brand's commitment to health and nutrition.

Positive

• Introduction of multiple new kefir flavors, expanding product offerings.
• New products are gluten-free and contain live probiotics, appealing to health-conscious consumers.
• Sampling opportunity at Natural Products Expo West enhances brand visibility ahead of retail launch.

Negative

• None.

MORTON GROVE, Ill., March 7, 2023 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, will debut new flavors, including Guava Lowfat Kefir, Organic Strawberry Banana Whole Milk Kefir and Organic Black Cherry Whole Milk Kefir, along with the seasonal flavors Rainbow Cake Lowfat Kefir and Campfire S'mores Lowfat Kefir, at Natural Products Expo West 2023, which will take place from March 7-11^th at the Anaheim Convention Center in Anaheim, CA.

Nutritious and satisfying, all flavors of Lifeway Lowfat Kefir and Whole Milk Kefir are up to 99% lactose-free, gluten-free, and made with all natural, non-GMO ingredients. Each serving is packed with protein, calcium, and 12 live and active probiotic cultures to help support a healthy gut and immune system. Natural Product Expo West attendees will get the exclusive opportunity to sample Lifeway's latest flavors before hitting store shelves in April, as well as taste test the brand's upcoming seasonal lowfat flavors, including Rainbow Cake to honor Pride Month and Campfire S'mores to celebrate summer. In addition, 8oz bottles of the brand's best-selling flavors, which are perfect for gyms, health care, quick service and convenience stores, will be available for attendees to take with them on-the-go.  

"We are thrilled to be headed back to Natural Products Expo West again this year," said Julie Smolyanksy, CEO of Lifeway Foods. "This show gives Lifeway the platform to share our brand story with an enthusiastic audience of passionate foodies who will get a preview of Lifeway's latest product innovations. As we travel to Expo West, I know we're all focused on fortifying our immune systems with healthy foods, and Lifeway brings the probiotic microbiome support to every event we attend. Bottles of Lifeway belong anywhere you need a probiotic and protein boost, from traditional grocery to gyms, offices, convenience stores and campuses. We're excited to share our growing portfolio of versatile Lifeway products and connect with retailers looking to bring nutritious kefir to their shelves."

Attendees are encouraged to stop by booth #755 to sample Lifeway's latest products and discover the many health benefits of probiotics. The brand will also have their Charity Relief Kefir benefitting Ukraine on-hand, as well as the innovative Adaptogenic Functional Mushroom Beverages. Lifeway CEO Julie Smolyansky will also be signing copies of her book, The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the World on Thursday, March 9th from 2-4pm at the Lifeway booth.

For more information about Lifeway and its products, visit lifewayfoods.com.

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cheese, probiotic oat milk, and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.

Forward-Looking Statements

This release (and oral statements made regarding the subjects of this release) contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as "continue," "build," "future," "increase," "drive," "believe," "look," "ahead," "confident," "deliver," "outlook," "expect," and "predict." Other examples of forward-looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2021, and the Company's subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.

Media:
Derek Miller 
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net 

General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net

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SOURCE Lifeway Foods, Inc.

FAQ

What new products is Lifeway Foods launching at Natural Products Expo West 2023?

Lifeway Foods is launching new flavors including Guava Lowfat Kefir, Organic Strawberry Banana Whole Milk Kefir, and Organic Black Cherry Whole Milk Kefir.

When is the Natural Products Expo West 2023 event where Lifeway Foods will debut new flavors?

The event takes place from March 7 to March 11, 2023.

What are the health benefits of Lifeway's new kefir products?

Lifeway's new kefir products are up to 99% lactose-free, gluten-free, and packed with protein, calcium, and live probiotics.

Where can consumers sample Lifeway Foods' new kefir flavors?

Consumers can sample Lifeway's new flavors at booth #755 during the Natural Products Expo West.

What is the significance of Lifeway Foods' presence at the expo?

The expo allows Lifeway to showcase its new products and connect with retailers and health-conscious consumers.