Lifeway Foods Introduces New 3.5oz Functional Shot Multipacks and Organic Whole Milk Grassfed Kefir

Rhea-AI Summary

Lifeway Foods has expanded its probiotic product portfolio with the addition of two new lines: 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir. With growing consumer interest in functional foods, these products are designed to promote health by providing essential nutrients and probiotics. Each item contains 12 active cultures, while the Functional Shots offer convenience for on-the-go consumers.

Positive

• Launch of 3.5oz Functional Shot Multipacks catering to the trend of functional foods.
• Introduction of Organic Grassfed Kefir with added prebiotic fiber for improved health benefits.
• Products contain 12 active cultures, protein, calcium, and vitamin D, addressing consumer demand for health-focused items.
• Functional Shots available in multiple flavors, appealing to a broader customer base.

Negative

• None.

Best-selling Kefir Brand Adds Two New Product Lines to Its Probiotic Portfolio

MORTON GROVE, Ill., Feb. 18, 2021 (GLOBE NEWSWIRE) -- Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, announces the addition of two new lines to its collection of best-selling kefir products: 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir. As extensions of Lifeway’s kefir portfolio, these new items support Lifeway’s ongoing mission to support overall health from the inside out.

Today’s consumers are increasingly interested in functional foods, specifically those with ingredients that support immunity and improve overall health and wellness. Lifeway is helping to meet these consumer demands by debuting their 3.5oz Functional Shots – perfect for a quick nutrient burst – and indulgent whole milk Organic Grassfed Kefir with added prebiotic fiber. Each Lifeway product is made with 12 active cultures packed with protein, calcium, vitamin D and probiotics, which research suggests may help to support immunity and the microbiome.

“The addition of the 3.5oz functional shots and Organic Grassfed Kefir builds on our commitment to creating healthy, probiotic products with features our customers have requested,” said Lifeway Foods CEO, Julie Smolyansky. “Everyone is looking for a little health-boost right now. Our 3.5oz Functional Shots offer the benefits of kefir in a smaller size, making them perfect for those who want a quick snack after a workout or in between meetings. Our Organic Grassfed line is a special kefir that’s fit for the occasions when you’ve got time to treat yourself to the premium, creamy texture of whole milk and some of our favorite flavors, plus we’ve added prebiotic fiber for probiotic/synbiotic benefits.”

Product details include:

• 3.5oz Functional Shot Multipacks: Designed to enjoy on-the-go or between meals, these 3.5oz kefir bottles allow consumers to get their boost of nutrients in a convenient, smaller size. Each serving contains 12 live and active probiotic cultures and are a great source of calcium and vitamin D. Available in four flavors, mango, strawberry, strawberry banana and mixed berry, each bottle is 60 calories and includes 4g of protein, 1g of fat, is lactose intolerance friendly and naturally gluten-free.
  
  
• Organic Grassfed Kefir: A unique line with added prebiotic fiber for a synbiotic boost, Lifeway’s Grassfed kefir is sourced from midwestern cow’s milk. This kefir is a great source of calcium and gut nourishing prebiotic fiber that may help support a healthy immune system and promote a balanced and diverse microbiome. Each 32oz bottle is available in plain, vanilla, strawberry and mango and contains 8g of protein, 8g of fat, 160-190 calories per serving and is lactose intolerance friendly and naturally gluten-free.
  

Lifeway’s 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir are shipping now and expected to be available at retail in the coming weeks.

To learn more about Lifeway and its products, visit lifewayfoods.com.

About Lifeway Foods

Lifeway Foods, Inc., which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cupped kefir and cheese, frozen kefir, specialty cheeses, probiotic supplements and a ProBugs line for kids. Lifeway’s tart and tangy fermented dairy and non-dairy products are now sold across the United States, Mexico, Ireland and the United Kingdom. Learn how Lifeway is good for more than just you at www.lifewayfoods.com.

Forward-Looking Statements

All statements in this release (and oral statements made regarding the subjects of this release) contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as “expect,” “vision,” “will,” “predict,” “grow,” and “trend.” Other examples of forward looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway’s expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019, and the Company’s subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.

Company Contact:
Derek Miller
847-967-1010
DerekM@Lifeway.net

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/a793c981-7e77-4113-8a72-09d0a8d3260f

https://www.globenewswire.com/NewsRoom/AttachmentNg/36eeef84-5a8b-49e6-9539-b1edeaedcc80

FAQ

What are Lifeway Foods' new probiotic products announced in February 2021?

Lifeway Foods has introduced 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir to its product line.

What benefits do Lifeway Foods' new products offer?

These products contain 12 active probiotic cultures, protein, calcium, and vitamin D, promoting overall health.

Where can I find Lifeway Foods' new products?

The new products are shipping now and expected to be available at retail in the coming weeks.

What flavors are available in the 3.5oz Functional Shot Multipacks?

The Functional Shots are available in mango, strawberry, strawberry banana, and mixed berry flavors.

Why is Lifeway Foods expanding its product line?

The expansion addresses the increasing consumer interest in functional foods that support immunity and health.